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Posts Tagged ‘Tom Chirico’

‘Love & Hip Hop: Atlanta’ and VH1 Aim to Buck Facebook Brand Trends

LovenHipHopIn May we wrote about how Love & Hip Hop: Atlanta (LHH:ATL) was aiming to be the most social TV show of the summer. Well, it’s on its way.

Last week the show gained its 3 millionth Facebook fan, making it the most-liked VH1 show on the social network. 3 million is also more than 6.5 times the size of the actual population of Atlanta. 

The milestone also shows how the VH1 brand continues to grow on Facebook amidst across-the-board brand declines. A recent ‘Simply Measured’ report shows that, between May 2013 and May 2014, the top 10 brands on Facebook saw engagement numbers drop by an average of 40 percent.

Top brands whose engagement declined include Disney (DIS)(down 21.43 percent), Starbucks (SBUX) (down 29.43 percent) and Audi USA (down a stunning 94.77 percent).

This is despite the fact the all of the top 10 brands are generating far more posts to reach their audience. With that in mind, the engagement numbers actually look even worse, the study shows.

VH1 is bucking these trends. In the month since the premiere, LHH:ATL has gained over 800,000 Facebook fans, and VH1 as a whole is up 47% year-over-year in total engagement on its main Facebook account. Read more
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Fueling social fandom: a conversation with VH1, MTV and Comedy Central

Screen Shot 2014-06-12 at 12.23.58 AMSocial TV is coming to Brooklyn tomorrow as the Northside Festival (a major music and entertainment festival in Williamsburg in Brooklyn) cooks off. I’ll be moderating a panel on fueling social fandom with three thought leaders from the social TV space. I’ll be joined by Tom Chirico, VP of Digital and Social Engagement at VH1, Tom Fishman VP, Content Marketing and Fan Engagement for MTV and Don Steele, the Senior Vice President of Fan Engagement and Multi-Platform Marketing at Comedy Central to discuss the following.  Read more

Exclusive: Palladia to give SXSW 2014 attendee programming power for a day

unnamedNext week, the film, television, music, and tech industries will descend upon Austin for South by Southwest (SXSW). The festival has grown tremendously in the past five years, and many brands use the week to shine a spotlight on new projects.

VH1 will be heading down and will focus on marketing its hi-def music channel, Palladia. Whereas MTV and VH1 have strayed away from music programming, Palladia is dedicated to showcasing music from Viacom’s portfolio 24/7.

On March 12, the network will be taking over Cedar Door Grill in Austin for “Palladia’s EPIC. AWESOME. SHOWCASE.” More exciting, though, is that Palladia will be giving one fan at SXSW the opportunity to program Palladia for an entire day with whatever live music content they want to show. SXSW attendees simply have to tweet about their “epic” and “awesome” experience using hashtag #epicawesome and Palladia will be choosing the winner based on the most compelling tweets received.

As TV and music options proliferate, networks will have to continue to integrate fan feedback into their programming schedules in order to hold their attention. “Simply put, fans impacting and influencing the programming is in my opinion not just the future of social TV, but TV in general,” Tom Chirico, VP, Digital and Social Engagement, VH1 and Palladia, told Lost Remote. “Digital has created the expectation that we live in an on-demand content world and through activations like this we’re bringing that same spirit to linear as well.” Read more

Fueling Social Fandom at Social Media Week

SMWLost Remote’s own Natan Edelsburg moderated yesterday’s “Fueling Social Fandom” panel at Social Media Week in New York, sitting alongside Comedy Central VP of Digital Marketing Don Steele, VH1 Digital VP Tom Chirico, and MTV VP of Social Engagement Tom Fishman.

“You think about fandom not as a one night stand everytime your show is on…it’s a long time relationship,” Fishman said, adding the most important thing for TV executives to do mirrors a relationship: listening.

VH1′s Chirico says understanding what makes the user tick is vital, as is the medium of the content you’re serving up.

“How do you surprise and delight people?” Comedy Central’s Steele suggested as the key to creating fandom. It’s not just listening, but giving, he added. Read more