Social TV is coming to Brooklyn tomorrow as the Northside Festival (a major music and entertainment festival in Williamsburg in Brooklyn) cooks off. I’ll be moderating a panel on fueling social fandom with three thought leaders from the social TV space. I’ll be joined by Tom Chirico, VP of Digital and Social Engagement at VH1, Tom Fishman VP, Content Marketing and Fan Engagement for MTV and Don Steele, the Senior Vice President of Fan Engagement and Multi-Platform Marketing at Comedy Central to discuss the following. Read more
Posts Tagged ‘tom fishman’
Fans of MTV’s ‘Teen Wolf’ are passionate beyond belief. In fact, MTV recently hired Kaitlyn Vella as a social media editor based on ‘Teen Wolf’ recap rap songs she posted to YouTube. Kaitlyn is 21 years old.
On Monday night’s episode, a popular ‘Teen Wolf’ character, Allison Argent (played by Crystal Reed), met her death. In anticipation of the outpouring of response to Argent’s death, MTV launched TeenWolfMemorial.com as a place for fans to mourn.
The site allows fans to upload videos expressing their feelings about Argent’s death, and MTV plans to share the best submissions across social. It also features exclusive content, and eulogies and curated tweets from other cast members. Read more
MTV is quickly becoming the leader in leveraging content marketing and social influencers to drive social TV initiatives. In January, the network hired a 21 year old social media editor, Kaitlyn Vella, who, as part of a duo called ‘The Wolf Pack,’ posted recap rap songs to YouTube about episodes of ‘Teen Wolf.’
“An influencer in her own right, we recognized her as a great talent and snapped her up as soon as she finished school,” Tom Fishman, Vice of Content Marketing and Fan Engagement for MTV, told Lost Remote. “One of the many things about her we loved was her great familiarity with young, up-and-coming social content creatives, and when we started building our influencer network in anticipation of the 2013 VMAs, Kaitlyn turned us on to O2L.”
Our2ndLife (O2L), a pop culture blogger boy band, will work alongside MTV’s social team to create and socialize content tied to the 2014 MTV Movie Awards. O2L has 1.5 million YouTube followers and 483,000 Twitter followers.
According to MTV, “[t]his marks the first time a television network has collaborated with a social influencer for the entirety of an annual tentpole event.” The partnership has kicked off already: MTV has supplemented their traditional nominations announcement with a special featuring ‘After Hours’ host Josh Horowitz and O2L. The content has been appearing on MTV and across O2L’s social channels. Read more