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Posts Tagged ‘tom thai’

Blog, Research

Exclusive: The most social commercials and brands on TV

By Natan Edelsburg on September 5, 2012 10:19 AM
Social TV data company Bluefin Labs made a bold move in the social TV space by launching a version of their analytics geared towards brands back in April. A big trend we've seen this past year has been the consistent appearance of major brands investing in and experimenting with social TV. Boston and New York based Bluefin Labs has provided Lost Remote exclusively with their "Social TV Brand-scape," a detailed look at the most social brands, TV commercials and sponsorships...

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Blog

NAB: Bluefin Labs launches 'Signals Brand Edition' to track social TV data around commercials

By Natan Edelsburg on April 16, 2012 10:53 AM
Social TV analytics keep getting smarter and smarter. Bluefin Labs CEO Deb Roy recently told the audience at the NBCU Social TV Symposium that "as soon as you have one advertiser that cares about a like or tweet, you are setting currency exchanges," and that, "we'll see standards being set." His company has just made a big announcement to offer brands a chance to start pushing these standards with their new "Bluefin Signals Brand Edition." It launches with several initial clients including PepsiCo, Kraft Foods, Mars, Humana and Quicken Loans...

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