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Posts Tagged ‘trendrr’

Is ‘House of Cards’ a success? Social TV has the answer

Netflix’s “House of Cards” made TV history, simply by being referred to as a TV show. The Kevin Spacey political drama has catapulted binge-watching from a TV junkie’s obsession to a major form of normal TV consuming. Traditional TV critics were forced to cover this show differently. The Six Stages of “House of Cards” Grief replaced the weekly episodic review. After all the hoopla around the midnight, entire season launch, was House of Cards actually a success? Netflix says yes, but isn’t revealing the numbers. Social TV on the other hand paints a very clear picture. Read more

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Will the ‘Nielsen Twitter TV Rating’ become the industry standard metric for social TV?

Nielsen has announced a deal with Twitter to create a new social TV rating that they hope will become a standard in the industry. For Nielsen, this has been a remarkable story of catching up quickly in the social TV space, acquiring SocialGuide and partnering with Twitter in just over a month’s time. For Twitter, it’s an effort to further illustrate its value for “broadcasters and advertisers [to] create truly social TV experiences,” explains Twitter VP Chloe Sladden. The more TV participates on Twitter, the better Twitter becomes.

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Revenge’s dip in social TV matches up with dip in ratings

Last season, ABC’s Revenge (think Count of Monte Cristo meets Gossip Girl, but more mature) took the TV world by surprise and became one of the most talked about shows. After season one’s major cliffhanger, anticipation for season two helped the shows buzz grow even stronger. It seems as if season two isn’t living up to the expectations. Critics are claiming it’s not worth DVRing anymore and the show’s dip in social buzz is matching up to the dip in ratings.

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GetGlue reveals that TV premieres had more activity on their platform than Twitter

GetGlue revealed an exciting report at the beginning of the month detailing how they’re becoming the most popular platform for scripted primetime. As Twitter reinforces that it’s in the social TV business, GetGlue has released another chart detailing activity from the major TV premiers. GetGlue shared the following with Lost Remote exclusively, comparing activity on their platform compared to Twitter. Read more

‘The Walking Dead’ sets GetGlue social TV record

According to Trendrr, “The Walking Dead” set a GetGlue premiere record with “160,949 check-ins, comments, and more.” The return of AMC’s never ending Zombie apocalypse continues to prove that GetGlue is the place to be for primetime scripted shows. GetGlue has begun release a weekly chart on the top broadcast and cable scripted shows on their platform. Here’s a look at this weeks list. Read more

Social activity from BET’s ‘Hip Hop Awards’ [infographic]

Updated: Last night BET’s Hip Hop Awards took place, a major tent pole for the network, next to their annual BET Awards. The awards, hosted by Mike Epps saw a huge amount of social TV activity both during the linear broadcast, before and after. Social TV has flourished during major television awards shows and the spectacle that’s needed on the main screen is nothing if it doesn’t translate onto Facebook, Twitter, GetGlue and more. Trendrr shared the results from last night’s awards with Lost Remote. Read more

Britney Spears buzz accelerates because of 'X Factor'

Fox made headlines during their upfront in May by announcing the Britney Spears would be one of the new judges for the second season of the X Factor. Now the season has kicked off and competition with The Voice for linear and social TV ratings has heated up. The latest success is the impressive social TV growth celebrity Britney Spears has seen hit her channels since joining the X Factor. Here are the details.

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Social TV highlights from the 64th Annual Primetime Emmys

Updated: Hill Holliday has correlated Bluefin's data with the linear ratings and determined that "While there is a ratings peak at the time of the stunt, it's very similar to the other peaks throughout the Emmys airing" and that the stunt "possibly"could have helped increase viewership. Another Emmys have come and gone, which means that the fall TV season is about to kick into high gear. Last nights awards felt a bit like the Modern Family Awards Show, although Jimmy Kimmel's hosting was exceptional. Homeland also did extremely well and Hatfields & McCoys brought home a few well deserved honors. Louis C.K. was also a big winner bringing home two Emmys. What were the social TV highlights, besides of course, Tracy Morgan's mega successful stunt? Trendrr and Bluefin Labs have reported the following.

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MTV's VMAs makes giant social TV splash, trumps DNC

Should President Obama and Mitt Romney have vied for a spot at the VMAs instead of their conventions? According to Bluefin Labs, the VMAs were the "#2 all-time most social televised events at 12.8M comments (just shy of the Grammy's at 13M but ahead of the Super Bowl at 12.2M)". Trendrr concluded the "VMA's were the most social tentpole event of 2012," not including political events. Here are the details.

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Trendrr lands Nielsen exec to grow social TV metrics

One of the most competitive sectors in social TV is the analytics and metrics space, and this week one of the big players made a key hire. Trendrr picked up Meghann Sills Elrhoul, the former manager of analytics at Nielsen, and named her its new VP of client services and analytics. "Meghann is one of the few people on earth following the analytics side of the industry as closely as we are..."

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