If Twitter’s acquisition of Bluefin Labs six months ago reflected its “commitment to the social TV market,” then today’s announcement that it bought Trendrr reflects its efforts to dominate the social TV space outright. Trendrr CEO Mark Ghuneim announced the acquisition: “We are excited to be joining Twitter’s world class team, enabling us to realize bigger opportunities that drive better experiences for users, media and marketers – across Twitter and around the globe,” he said in a blog post.
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Trendrr has rolled out a new product called Curatorr that enables its clients to roll out real-time Twitter experiences on TV, mobile apps and other digital screens. Curatorr also joins Twitter’s “certified products” list, which includes services like Mass Relevance, Crimson Hexagon and Radian6. In fact, Curatorr is positioned to compete with Mass Relevance, which has been growing leaps and bounds as media companies and brands alike expand their real-time products.
GetGlue revealed an exciting report at the beginning of the month detailing how they’re becoming the most popular platform for scripted primetime. As Twitter reinforces that it’s in the social TV business, GetGlue has released another chart detailing activity from the major TV premiers. GetGlue shared the following with Lost Remote exclusively, comparing activity on their platform compared to Twitter. Read more
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