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Posts Tagged ‘trendrr’

Twitter acquires social TV startup Trendrr

If Twitter’s acquisition of Bluefin Labs six months ago reflected its “commitment to the social TV market,” then today’s announcement that it bought Trendrr reflects its efforts to dominate the social TV space outright. Trendrr CEO Mark Ghuneim announced the acquisition: “We are excited to be joining Twitter’s world class team, enabling us to realize bigger opportunities that drive better experiences for users, media and marketers – across Twitter and around the globe,” he said in a blog post.

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Multimedia Journalism

Multimedia JournalismStarting September 25, learn how to create interactive packages with photos, audio, and video! Taught by a multiplatform journalist, Darragh Worland will teach you how to come up stories that would be best told in a multimedia format, and create original content for that package using photos, slideshows, and short video and audio pieces. Register now! 
 

Facebook has 5 times more social TV activity than Twitter, finds Trendrr

As we predicted last month, Facebook is getting serious about social TV. After all, rival Twitter has become the dominate player in the space, taking credit for driving ratings, partnering with Nielsen to create a new metric, and capturing an increasing share of TV advertising dollars. Limited by the private nature of its data, Facebook has been frustrated that it hasn’t been part of the conversation despite it’s superior reach.

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Trendrr launches real-time curation product, gets certified by Twitter

Trendrr has rolled out a new product called Curatorr that enables its clients to roll out real-time Twitter experiences on TV, mobile apps and other digital screens. Curatorr also joins Twitter’s “certified products” list, which includes services like Mass Relevance, Crimson Hexagon and Radian6. In fact, Curatorr is positioned to compete with Mass Relevance, which has been growing leaps and bounds as media companies and brands alike expand their real-time products.

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Is ‘House of Cards’ a success? Social TV has the answer

Netflix’s “House of Cards” made TV history, simply by being referred to as a TV show. The Kevin Spacey political drama has catapulted binge-watching from a TV junkie’s obsession to a major form of normal TV consuming. Traditional TV critics were forced to cover this show differently. The Six Stages of “House of Cards” Grief replaced the weekly episodic review. After all the hoopla around the midnight, entire season launch, was House of Cards actually a success? Netflix says yes, but isn’t revealing the numbers. Social TV on the other hand paints a very clear picture. Read more

Will the ‘Nielsen Twitter TV Rating’ become the industry standard metric for social TV?

Nielsen has announced a deal with Twitter to create a new social TV rating that they hope will become a standard in the industry. For Nielsen, this has been a remarkable story of catching up quickly in the social TV space, acquiring SocialGuide and partnering with Twitter in just over a month’s time. For Twitter, it’s an effort to further illustrate its value for “broadcasters and advertisers [to] create truly social TV experiences,” explains Twitter VP Chloe Sladden. The more TV participates on Twitter, the better Twitter becomes.

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Revenge’s dip in social TV matches up with dip in ratings

Last season, ABC’s Revenge (think Count of Monte Cristo meets Gossip Girl, but more mature) took the TV world by surprise and became one of the most talked about shows. After season one’s major cliffhanger, anticipation for season two helped the shows buzz grow even stronger. It seems as if season two isn’t living up to the expectations. Critics are claiming it’s not worth DVRing anymore and the show’s dip in social buzz is matching up to the dip in ratings.

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GetGlue reveals that TV premieres had more activity on their platform than Twitter

GetGlue revealed an exciting report at the beginning of the month detailing how they’re becoming the most popular platform for scripted primetime. As Twitter reinforces that it’s in the social TV business, GetGlue has released another chart detailing activity from the major TV premiers. GetGlue shared the following with Lost Remote exclusively, comparing activity on their platform compared to Twitter. Read more

‘The Walking Dead’ sets GetGlue social TV record

According to Trendrr, “The Walking Dead” set a GetGlue premiere record with “160,949 check-ins, comments, and more.” The return of AMC’s never ending Zombie apocalypse continues to prove that GetGlue is the place to be for primetime scripted shows. GetGlue has begun release a weekly chart on the top broadcast and cable scripted shows on their platform. Here’s a look at this weeks list. Read more

Social activity from BET’s ‘Hip Hop Awards’ [infographic]

Updated: Last night BET’s Hip Hop Awards took place, a major tent pole for the network, next to their annual BET Awards. The awards, hosted by Mike Epps saw a huge amount of social TV activity both during the linear broadcast, before and after. Social TV has flourished during major television awards shows and the spectacle that’s needed on the main screen is nothing if it doesn’t translate onto Facebook, Twitter, GetGlue and more. Trendrr shared the results from last night’s awards with Lost Remote. Read more

Britney Spears buzz accelerates because of 'X Factor'

Fox made headlines during their upfront in May by announcing the Britney Spears would be one of the new judges for the second season of the X Factor. Now the season has kicked off and competition with The Voice for linear and social TV ratings has heated up. The latest success is the impressive social TV growth celebrity Britney Spears has seen hit her channels since joining the X Factor. Here are the details.

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