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Posts Tagged ‘trendrr’

Social TV highlights from the 64th Annual Primetime Emmys

Updated: Hill Holliday has correlated Bluefin's data with the linear ratings and determined that "While there is a ratings peak at the time of the stunt, it's very similar to the other peaks throughout the Emmys airing" and that the stunt "possibly"could have helped increase viewership. Another Emmys have come and gone, which means that the fall TV season is about to kick into high gear. Last nights awards felt a bit like the Modern Family Awards Show, although Jimmy Kimmel's hosting was exceptional. Homeland also did extremely well and Hatfields & McCoys brought home a few well deserved honors. Louis C.K. was also a big winner bringing home two Emmys. What were the social TV highlights, besides of course, Tracy Morgan's mega successful stunt? Trendrr and Bluefin Labs have reported the following.

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MTV's VMAs makes giant social TV splash, trumps DNC

Should President Obama and Mitt Romney have vied for a spot at the VMAs instead of their conventions? According to Bluefin Labs, the VMAs were the "#2 all-time most social televised events at 12.8M comments (just shy of the Grammy's at 13M but ahead of the Super Bowl at 12.2M)". Trendrr concluded the "VMA's were the most social tentpole event of 2012," not including political events. Here are the details.

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Trendrr lands Nielsen exec to grow social TV metrics

One of the most competitive sectors in social TV is the analytics and metrics space, and this week one of the big players made a key hire. Trendrr picked up Meghann Sills Elrhoul, the former manager of analytics at Nielsen, and named her its new VP of client services and analytics. "Meghann is one of the few people on earth following the analytics side of the industry as closely as we are..."

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Univision's ‘Premios Juventud’ awards show tops social TV charts [infographic]

We recently wrote about the massive social TV strategy that Univision implemented for their tent pole 'Premios Juventud' awards show. The youth event, which was super-hero themed took place Thursday night and was not only successful in linear ratings (reaching 9.3 million viewers and ranking number one among 18-34s) but topped the social TV charts according to Trendrr and SocialGuide. Univision shared an infographic about the results exclusively with Lost Remote.

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Social TV interactions skyrocketed 171% this year

And that's a conservative estimate, according to annual numbers Trendrr provided Lost Remote. So far this year, there have been over 350 million social conversations and interactions around TV. Compared to last year, that's a 171% growth rate, Trendrr says...

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An inside look at Showtime's social TV strategy

On Sunday night the final season of Weeds premiered, a centerpiece of premium cable that helped define Showtime's footprint across TV. Season two of Episodes -- the hilarious Matt LeBlanc plays "himself" -- also took off to fans' delight. Borgias, The Big C and Shameless have all added to the Showtime's arsenal, already riding high with Dexter and Homeland. We spoke to newly appointed Vice President of Digital Services, Brian Swarth about Showtime's social TV strategy.

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BET Awards surpasses the Academy Awards in social activity

BET's major tentpole, the BET Awards took place last night, and it took over the social web. Last year's awards saw some major integrations, and the network promised to ramp things up even further. Trendrr provided insights on the social buzz, and we spoke to BET Director of Social Media JP Lespinasse about the social TV aftermath.

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Trendrr plans to go local with social TV analytics

The social TV analytics and curation company Trendrr is planning to launch a new service that will enable TV stations to measure social conversations around local programming and talent -- and compare those conversations with their competitors. Trendrr made the announcement on a social TV panel I moderated at the PromaxBDA Station Summit in Las Vegas.

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How 'Mad Men's' Lane Pryce and social media reacted to Sunday's episode [spoiler]

While you should already be caught up on Mad Men, I'll warn you that this is about to be a big spoiler. Sunday's episode of Mad Men unexpectedly revealed that one of the partners at Sterling Cooper Draper Pryce was in for a shocking ending. With such a big reveal and only one episode left in a season that fans had to wait over a year to see, we want to tell you both how the social web and actor Jared Harris reacted to the news.

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How TV can leverage Tumblr for social buzz and analysis

In September we asked if it's time for TV companies to take Tumblr seriously. The overwhelming answer from nearly a year ago was yes, and it's even more so the case now. The platform recently reached 20 billion blog posts and 50 billion blogs, and signed an exclusive deal with social data company Gnip to allow companies to leverage their firehose of content.

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