We recently wrote about the massive social TV strategy that Univision implemented for their tent pole 'Premios Juventud' awards show. The youth event, which was super-hero themed took place Thursday night and was not only successful in linear ratings (reaching 9.3 million viewers and ranking number one among 18-34s) but topped the social TV charts according to Trendrr and SocialGuide. Univision shared an infographic about the results exclusively with Lost Remote.

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And that's a conservative estimate, according to annual numbers Trendrr provided Lost Remote. So far this year, there have been over 350 million social conversations and interactions around TV. Compared to last year, that's a 171% growth rate, Trendrr says...

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On Sunday night the final season of Weeds premiered, a centerpiece of premium cable that helped define Showtime's footprint across TV. Season two of Episodes -- the hilarious Matt LeBlanc plays "himself" -- also took off to fans' delight. Borgias, The Big C and Shameless have all added to the Showtime's arsenal, already riding high with Dexter and Homeland. We spoke to newly appointed Vice President of Digital Services, Brian Swarth about Showtime's social TV strategy.

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BET's major tentpole, the BET Awards took place last night, and it took over the social web. Last year's awards saw some major integrations, and the network promised to ramp things up even further. Trendrr provided insights on the social buzz, and we spoke to BET Director of Social Media JP Lespinasse about the social TV aftermath.

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The social TV analytics and curation company Trendrr is planning to launch a new service that will enable TV stations to measure social conversations around local programming and talent -- and compare those conversations with their competitors. Trendrr made the announcement on a social TV panel I moderated at the PromaxBDA Station Summit in Las Vegas.

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While you should already be caught up on Mad Men, I'll warn you that this is about to be a big spoiler. Sunday's episode of Mad Men unexpectedly revealed that one of the partners at Sterling Cooper Draper Pryce was in for a shocking ending. With such a big reveal and only one episode left in a season that fans had to wait over a year to see, we want to tell you both how the social web and actor Jared Harris reacted to the news.

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In September we asked if it's time for TV companies to take Tumblr seriously. The overwhelming answer from nearly a year ago was yes, and it's even more so the case now. The platform recently reached 20 billion blog posts and 50 billion blogs, and signed an exclusive deal with social data company Gnip to allow companies to leverage their firehose of content.

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It's not just the marquee events on English-language TV that are attracting bigger social TV numbers: last night's Billboard Latin Music Awards sparked nearly half a million tweets in both Spanish and English -- more than double last year total, Twitter said. It doubled the social activity score of American Idol for the night, according to Trendrr numbers. And NBCU said the Telemundo show delivered the best ratings in its 14-year history, up 16% over last year.

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As social TV matures, major cable networks continue to treat the growth of their social channels as important as the growth of the linear channels. MTV, which started its main Facebook page in November 2007, has reached over 100 million likes across all their show pages (not including the characters). This success is no surprise to a network that continues to push boundaries...

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After hearing endlessly over the last few months how amazing HBO's 'Girls' would be, I was a bit skeptical if it would be able to live up to that buzz. Most of Judd Apatow's (the EP for the show) successes have come after they've left the public eye and entered the cult following that now emerges on the social web. After hearing creator, director and star of the show, 25-year-old Lena Dunham speak about social at SXSW, I was convinced it would live up to the buzz. The show has now premiered and the social web agrees. Trendrr put together an infographic to illustrate the activity...

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