An inside look at how Fox used Tumblr to grow ‘The Following’
The Following, Fox’s new thriller starring Kevin Bacon has taken an extremely unique approach to leveraging social TV. It has built a strong social TV following (pun intended) that plays up the name and themes of the show across one of the fastest growing social platforms, Tumblr. We interviewed Robin Benty Fox’s senior director of current programming and digital scripted brands about the show’s social TV strategy. Read more

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