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Posts Tagged ‘Tumblr’

Zach Braff stops by Tumblr HQ for ‘Dashboard Confession’ to promote new film

tumblr_n81v9y7zSc1tx9a88o1_500Tumblr has a new weapon up it’s sleeve to attract major TV talent who are looking to promote themselves and their work on social media. “Dashboard Confessions” is a new  ”fan mail Q&A series where artists take over users’ Dashboards by answering questions and curating choice content.” Similar to how reddit AMA’s have become a must for talent, this new opportunity with Tumblr will definitely become an important press stop for major TV and film talent. Here are the details of Zach Braff’s recent Dashboard Confessions that he did at Tumblr’s HQ as part of the promotions for his new film “Wish I Was Here.”  Read more

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CNN and Tumblr Team Up for Tonight’s Town Hall With Hillary Clinton

Clinton AmanpourTumblr embarks on its first news network partnership tonight, joining forces with CNN for Christiane Amanpour‘s live town hall interview with former U.S. Secretary of State Hillary Clinton.

The live special airs tonight at 5pmET on CNN, and Tumblr has been engaging users well in advance. Tumblr users were able to send in questions for Clinton via text, video, and animated GIF through CNN’s event Tumblr page. Amanpour will include some of these Tumblr questions during the live interview.

CNN and Tumblr will also liveblog throughout the event, curating conversation around the questions.

“By teaming up with CNN in our first news network partnership, we’re honored to give our community a resounding voice and a global stage to be heard,” said Tumblr’s Director of Media Sima Sistani.

AMC’s ‘Halt and Catch Fire’ becomes first show to premiere on Tumblr

Screen Shot 2014-05-19 at 11.52.28 PMAMC is entering a pivotal moment in its existence. Breaking Bad is over, Mad Men is coming to an end and The Walking Dead is still wildly popular, but no longer new. The network is eager to launch new hits and has begun to do so. To help bring their content to social TV AMC has become the first network to premiere a show on Tumblr. Very fittingly the show, “Halt and Catch Fire” is a drama set in the 80s as the personal computer is on the rise.  Read more

Exclusive: And the winner of ABC’s ‘Nashville’ Tumblr competition is…

safe_imageEarlier this week we wrote about ABC’s exciting competition, allowing fans to submit artwork for Rayna Jaymes new album cover (one of the main characters on their hit show Nashville). Lost Remote has been given the exclusive on revealing who the winner is, whose artwork will appear in the actual finale episode. ABC has just announced that the winner is Elyse Myers from Indianapolis, IN. Here’s the artwork and more information about the social TV winner.  Read more

An inside look at ‘Nashville’s’ Tumblr competition to design Rayna Jaymes’ album cover

Screen Shot 2014-05-12 at 3.09.35 PMFans of ABC’s hit show, Nashville were recently given a big treat for being social TV fans of the show. The network announced an extremely smart competition on Tumblr to design Rayna Jaymes’ (one of the main characters of the show played by Connie Britton) new album cover. Tumblr has always been a huge platform for fan art and now that fan art is actually going to be given a chance to be incorporated into the actual show. We are excited to announce that on Wednesday the winner will be revealed here first on LostRemote.com. In anticipation of the big announcement, we interviewed Ben Blatt, ABC’s Executive Director of Marketing who also spoke at the Lost Remote LA Show last December.  Read more

Exclusive: Behind MTV’s 2014 Movie Awards Partnership with Tumblr and Taco Bell

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When it came time to carry out the first iteration of a partnership with Tumblr to provide a custom advertising solution for Taco Bell during the 2014 Movie Awards, MTV thought outside the bun.

The Giffie Awards – in which MTV artists created real-time GIFs of events that transpired during the Movie Awards – were “presented by Taco Bell” and posted to MTV’s Tumblr throughout the evening. In addition to the Giffies, MTV gathered social influencers at Tumblr’s New York headquarters to produce additional content.

In just over two hours, MTV posted to its account a total of 87 times, and the results of the campaign, shared exclusively with Lost Remote, proved that it was a resounding success.

The posts generated over 250,000 notes, and reblogs constituted a high percentage of these notes. According to Tumblr, these numbers made the initiative one of the most engaging promoted campaigns in the social network’s history.

The big results come on the heels of a recent Pulsar study, which concluded that the conversation surrounding TV is larger and lasts longer on Tumblr versus Twitter. The study also suggested that on Tumblr, fans immerse themselves in their show’s universe, create their own narratives, and advocate for the show. Read more

Is Tumblr Passing Twitter As the Hub for Social TV?

tumblr_logotype_white_blue_512Lost Remote has known for awhile how important TV has been to Tumblr. Now the platform (that was acquired by Yahoo! nearly a year ago), has released it’s first social-TV study in partnership with Pulsar, “a new breed of social intelligence platform that’s re-inventing social media monitoring (TRAC), customer service (FLOW) and enterprise collaboration (TEAM).” The study does a great deal to show how important Tumblr is in the social TV space and establishes the platform as the essential space for TV networks and advertisers.  Read more

‘The Voice’ launches #VoiceTailgate social pre-show

Screen Shot 2014-04-22 at 8.51.13 AMWith “The Voice” heating up, the production that’s been an early investor in social TV has decided to take their huge following and loud fans to the next level.

Yesterday, the production launched #VoiceTailgate a social TV pre show where, “viewers will be able to feel intimately involved with ‘The Voice’ coaches and their favorite artists by engaging in #VoiceTailgate via Twitter, Instagram, Vine, Facebook, Snapchat, Pinterest and Tumblr.”

There will also be on-air integrations. “On- air, host Carson Daly will mention highlights from the social party during his live hits from the Sprint skybox.” Read more

MTV Leverages Social Influencers, GIFs, for 2014 Movie Awards

mtvLast month we wrote about MTV’s partnership with Our2ndLife (O2L)– the pop culture blogger boy band – in the lead up to the 2014 MTV Movie Awards.

MTV has made the use of social influencers for tent pole events a large part of their strategy, and O2L’s impact has already been felt. “The community they’ve built is off-the-charts engaged,” Tom Fishman, Vice President of Content Marketing and Fan Engagement for MTV, told Lost Remote. “That’s led to spikes in MTV Movie Awards voting, to tons of globally trending topics on Twitter, to hundreds of thousands of streams and tens of millions of impressions. Ultimately, it’s further driven credibility and affinity between our brand and our audience, and it’s given these six creative kids a brand new, huge platform to express themselves. That’s the stuff you take with you after the event is over.”

Another way that MTV will be leveraging influencers for Sunday night’s show is via a Tumblr War Room. The network is partnering with well-known Tumblr artists who will be in one room at Tumblr’s New York City headquarters creating artistic interpretations of the awards show in real-time. Read more

Tumblr Adds @Mentions to Platform

tumblr @mention 304Joining its social competition Facebook and Twitter, Tumblr announced today it has added an @mention functionality.

Users can enter the @ symbol and then someone’s username inside their post. A drop down menu will appear with a list of users closest to your search.

By typing the “@” symbol and then the username of who you want to address inside a Tumblr post, a drop down menu will appear. The user you are mentioning will get a notification on their dashboard and on their activity page.

The move by Tumblr adds to their aggressive push to become a social TV player since Yahoo acquired them. Read more

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