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Posts Tagged ‘Tumblr’

MTV Leverages Social Influencers, GIFs, for 2014 Movie Awards

mtvLast month we wrote about MTV’s partnership with Our2ndLife (O2L)– the pop culture blogger boy band – in the lead up to the 2014 MTV Movie Awards.

MTV has made the use of social influencers for tent pole events a large part of their strategy, and O2L’s impact has already been felt. “The community they’ve built is off-the-charts engaged,” Tom Fishman, Vice President of Content Marketing and Fan Engagement for MTV, told Lost Remote. “That’s led to spikes in MTV Movie Awards voting, to tons of globally trending topics on Twitter, to hundreds of thousands of streams and tens of millions of impressions. Ultimately, it’s further driven credibility and affinity between our brand and our audience, and it’s given these six creative kids a brand new, huge platform to express themselves. That’s the stuff you take with you after the event is over.”

Another way that MTV will be leveraging influencers for Sunday night’s show is via a Tumblr War Room. The network is partnering with well-known Tumblr artists who will be in one room at Tumblr’s New York City headquarters creating artistic interpretations of the awards show in real-time. Read more

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TVNewser Show Coming to NYC on April 29!

TVNewser ShowThe TVNewser Show Seminar & Media Job Fair will explore the way TV business and technologies are changing through informative panels and discussions with industry experts. Attendees will also have the opportunity to network with other like-minded professionals at the event's exclusive media job fair. Register before midnight on April 28 to save on on-site pricing!

Tumblr Adds @Mentions to Platform

tumblr @mention 304Joining its social competition Facebook and Twitter, Tumblr announced today it has added an @mention functionality.

Users can enter the @ symbol and then someone’s username inside their post. A drop down menu will appear with a list of users closest to your search.

By typing the “@” symbol and then the username of who you want to address inside a Tumblr post, a drop down menu will appear. The user you are mentioning will get a notification on their dashboard and on their activity page.

The move by Tumblr adds to their aggressive push to become a social TV player since Yahoo acquired them. Read more

HBO throws screening party for launch of ‘Girls’ Tumblr at platform’s NYC HQ

girlshbo.tumblr.com

girlshbo.tumblr.com

HBO has been making all the right moves as the highly anticipated season three of Girls sets to premiere. We’ve covered their use on Snapchat, interviewed Executive Producer Judd Apatow and tonight we attend their bash and screening at Tumblr’s HQ in NYC. Here are the details. Read more

The Most Reblogged TV Shows of 2013 on Tumblr Were…

tumblr-tvTumblr is out with its most reblogged TV shows of 2013 list, with many of the usual suspects ranking high up.

Supernatural,” “Doctor Who,” “Sherlock,” “Game of Thrones,” “The Walking Dead,” and the recently departed “Breaking Bad” were some of the top shows.

Tumblr comes up with the list by looking at millions of blogs, billions of posts and notes to come up with total volume of posts and tags, web traffic, follower growth over time, and more.

Read more

Nickelodeon releases finale of ‘The Legend of Korra’ after fans unlock it with Tumblr reblogs

Nickelodeon’s The Legend of Korra is making Tumblr history again with its innovative use of the platform. From Comic-Con to a Shorty Industry Award nod, the network has continued to find creative ways to not only set precedents on platforms, but to actually release linear content. Tonight, Nickelodeon just released the season finale of the show after over 20,000 Tumblr reblogs took place from fans to unlock the episode. Read more

NBC shows are in the midst of a ‘smirk off’ competition on Tumblr

NBC304NBC shows are taking a short break from competing against shows on other networks. Instead, they have been competing against each other in a friendly “smirk off” across their Tumblr accounts. Just as it sounds like, the “smirk off” consists of GIFs of characters from NBC shows smirking. The competition is a good example of a network creating social content in a way that speaks to Tumblr’s unique culture. Read more

Recap of the Lost Remote Show keynote with MTV President Stephen Friedman

In Late April Lost Remote hosted its first ever NYC event. The day begin with a fireside chat I led with our main keynote speaker, MTV President Stephen Friedman. Friedman captivated the room in a discussion that drove into the fascinating details of how MTV treats social. We’re excited to share the full transcript from the keynote that includes Friedman discussing the value of Instagram, Tumblr and trusting the young generations both within the company and the audience to guide where their brands thrive and tell stories. Read more

What the Yahoo! acquisition of Tumblr means for TV

Updated. In one of the first ever animated GIF acquisition announcements, Yahoo! CEO Marissa Mayer confirmed that the internet giant is acquiring Tumblr. We’ve described how important Tumblr is to TV and watched fan communities thrive and take ownership over their favorite TV shows, through artwork, GIFs, memes and more. What will the future hold for TV on Tumblr? What could TV networks expect from this major announcement in the social media world? Read more

An inside look at how Fox used Tumblr to grow ‘The Following’

The Following, Fox’s new thriller starring Kevin Bacon has taken an extremely unique approach to leveraging social TV. It has built a strong social TV following (pun intended) that plays up the name and themes of the show across one of the fastest growing social platforms, Tumblr. We interviewed  Robin Benty Fox’s senior director of current programming and digital scripted brands about the show’s social TV strategy. Read more

Reasons my talk show host is crying

Apparently there are a lot of them for Conan O’Brien. The social-savvy kids at Team Coco have launched a Tumblr today featuring some of Conan’s biggest hissy fits, including this one when he was told Don Cheadle cancelled:

More drama on the “Reasons my talk show host is crying” Tumblr.

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