Nickelodeon’s The Legend of Korra is making Tumblr history again with its innovative use of the platform. From Comic-Con to a Shorty Industry Award nod, the network has continued to find creative ways to not only set precedents on platforms, but to actually release linear content. Tonight, Nickelodeon just released the season finale of the show after over 20,000 Tumblr reblogs took place from fans to unlock the episode. Read more
Posts Tagged ‘Tumblr’
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NBC shows are taking a short break from competing against shows on other networks. Instead, they have been competing against each other in a friendly “smirk off” across their Tumblr accounts. Just as it sounds like, the “smirk off” consists of GIFs of characters from NBC shows smirking. The competition is a good example of a network creating social content in a way that speaks to Tumblr’s unique culture. Read more
In Late April Lost Remote hosted its first ever NYC event. The day begin with a fireside chat I led with our main keynote speaker, MTV President Stephen Friedman. Friedman captivated the room in a discussion that drove into the fascinating details of how MTV treats social. We’re excited to share the full transcript from the keynote that includes Friedman discussing the value of Instagram, Tumblr and trusting the young generations both within the company and the audience to guide where their brands thrive and tell stories. Read more
Updated. In one of the first ever animated GIF acquisition announcements, Yahoo! CEO Marissa Mayer confirmed that the internet giant is acquiring Tumblr. We’ve described how important Tumblr is to TV and watched fan communities thrive and take ownership over their favorite TV shows, through artwork, GIFs, memes and more. What will the future hold for TV on Tumblr? What could TV networks expect from this major announcement in the social media world? Read more
The Following, Fox’s new thriller starring Kevin Bacon has taken an extremely unique approach to leveraging social TV. It has built a strong social TV following (pun intended) that plays up the name and themes of the show across one of the fastest growing social platforms, Tumblr. We interviewed Robin Benty Fox’s senior director of current programming and digital scripted brands about the show’s social TV strategy. Read more
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