March Madness is now underway, and if you’re following @MarchMadness on Twitter, you’ll discover a steady stream of “real time highlights” from games as they air. Expand one of these tweets, and you’ll see an embedded video player — displayed as a “Twitter card” — that automatically plays a quick pre-roll ad followed by a short highlight from the game. How real-time? As quickly as 20 seconds after it airs.
Save $60 on our Job Search Intensive, an interactive online event starting June 11, 2013. Find the direction you need for your job search. Each week, we’ll feature career experts, recruiters, and HR professionals who will discuss how to get noticed by recruiters, interviewing tips, and how to create a stellar resume. Sign up soon while our early rates last. Register now.
The Ryder Cup is underway and Turner Sports is continuing to invest in social was they bring major gold tournaments to television. For this year's tournament RyderCup.com is offering fun ways to engage via social including a tweet battle and a destination that will curate the best content from Twitter, Facebook and Instagram.
Turner Broadcasting's twelve week Media Camp came to an end recently with a demo day in San Francisco. Each of the six companies that were accepted to this program had social components that were part of their technology. To celebrate the end of camp they showcased how they're working with CNN, TNT and more. We interviewed David Austin, Sr Director of Emerging Technology for Turner Broadcasting about the big demo day
The Olympics isn't the only major sporting event taking place this summer. This Thursday, Turner Sports begins airing coverage of the PGA Championship, one of Golf's biggest events. The TV company has launched a social TV strategy to give fans a great opportunity than ever before to interact with the 18 hours of exclusive live coverage that will be on TNT.
The Menlo Park, California-based Arktan is announcing a new partnership with Turner around its flagship product, SocialStreams that the company has executed for USA Networks, X-Factor, Showtime, WWE, ABC and more. CEO Rahul Aggarwal is speaking at the Social TV Summit on a panel right now (here's our live stream).
Turner Broadcasting is the latest network with a major social TV announcement. The Atlanta-headquartered TV powerhouse that includes TBS, TNT and CNN announced their inaugural "Media Camp" -- an accelerator for social TV startups (applications had opened up at SXSW). This is a smart move for the network to be able to tap into the potential success of these companies beyond just partnering with them...
When Funny Or Die launched in April 2007 -- a startup co-founded by Will Ferrell -- it enjoyed an early-mover advantage in jumping on the wave of socially-shared video. Today, it sports 1.7 million Facebook fans and 3.8 million Twitter followers who help contribute to the site's 6 million unique users and 60+ million video views per month. Those numbers -- and Funny or Die's creative track record -- has led to a minority investment from Turner Broadcasting...
It seems like just yesterday that the NBA barely made it out of a horrendous lockout and announced that the season would kick off on Christmas Day. You can imagine what it must have been like to be a social media marketer working at the NBA and it's affiliates. Everything was frozen as talks went on, and fans across social were sad, upset, angry and eager for basketball to return on TV and in their cities.
While the major social marketers at the NBA and NBA Digital (managed by Turner Sports) probably had game plans ready to go with the hope that there would be a season, they really had no idea when this might be, or that they'd be thrown into a Christmas Day launch that they know millions around the globe would be anticipating and tuned into. They spectacularly planned an "unprecedented 'NBA Town Hall' on Facebook," and through #BIGNBAXMAS and @NBA on Twitter.
It seems like just yesterday that the NBA barely made it out of a horrendous lockout and announced that the season would kick off on Christmas Day. You can imagine what it must have been like to be a social media marketer working at the NBA and it's affiliates. Everything was frozen as talks went on, and fans across social were sad, upset, angry and eager for basketball to return on TV and in their cities.
While the major social marketers at the NBA and NBA Digital (managed by Turner Sports) probably had game plans ready to go with the hope that there would be a season, they really had no idea when this might be, or that they'd be thrown into a Christmas Day launch that they know millions around the globe would be anticipating and tuned into. They spectacularly planned an "unprecedented 'NBA Town Hall' on Facebook," and through #BIGNBAXMAS and @NBA on Twitter.
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