With Advertising Week over, it is worth pointing out just how much television advertising has changed in the past few years. Whereas Twitter and Facebook calls to action did not exist as little as seven years ago, now, 9.9% of television ads feature a Twitter hashtag while 6.4% of ads feature a Facebook URL or hashtag. At-tech provider Civolution has put together the infographic below on social media hashtag usage. Some highlights from the infographic. Read more
Posts Tagged ‘TV’
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Nielsen has just released a major study for the social TV world. The study “proves there is a causal relationship between Twitter conversation and TV ratings — the volume of Tweets influences the number of TV viewers,” as described by Twitter’s communications team referencing Nielsen’s big announcement. Read more
A major European event is about to begin tomorrow, the Running of the Bulls. The festival which takes place in Pamplona, Spain attracts huge amounts of viewers and tourists and is televised in different capacities across the world. Starting tomorrow, those not in Pamplona will be able to experience the exhilarating tradition like never before. RunningoftheBulls.travel, an Authentic Voyages company, announced the winners of its #ROTBthroughGlass contest, which will bring two people to Pamplona for this year’s San Fermin Fiesta. Read more
To promote the return of The Client List, which features Jennifer Love Hewitt and had its season two premier last night, Lifetime has been running a unique “Month Of Love” campaign. The campaign makes use of the The Client List’s Facebook page, the Lifetime Twitter feed and YouTube channel as well as Jennifer Love Hewitt’s Twitter feed, to keep the dedicated fan base active to raise awareness of the premiere among new viewers. Read more
As the domain states, followshows.com’s purpose it to allow you to keep track of the shows you watch. Their tagline is ‘Never miss an episode again,’ and with the ability to get notifications via the website, email, and RSS or add the new episode schedule to Google calendar, it’s your fault if you do miss an episode. The site also provides links to legal means of watching an episode (Amazon, the network’s website, and Netflix) and if you’re looking for a new show to watch, they also provide recommendations that are pretty spot-on. Read more
Lost Remote, the name of this blog, is a constant reminder of the evolution of TV and technology. Your smartphone, iPad, laptop and web browser are as much of a remote as the clunky rectangular piece of plastic that you always seem to lose. What will we be losing next as the living room changes? Right now, thinner TVs are replacing thicker ones, apps might replace channels (or become one in the same) but the next innovation that might actually redefine the word “TV” could be a result of fascinating innovations in nano technology. We spoke to Professor Nir Tessler, the head of the nanotech department at Israel’s elite Technion University. Read more