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Posts Tagged ‘tv everywhere’

OTT, Online Video, and the Arguments for and Against Cable

Brightcove-Logo2014 has been the year of unbundling and TV Everywhere. Content is king and networks, advertisers, and cable service providers are adapting quickly. Networks are finding better ways to monetize content online and on OTT platforms than they have been in the recent past, advertisers are reaching more targeted audiences, and cable service providers are also internet service providers.

Millenials are large drivers of this sea change – they spend 48% more time viewing online video than the average user and some (“cord nevers”) do not have cable and do not consider purchasing it.

Brightcove, a leading provider of video publishing and monetizing solutions, has 5,500+ customers (essentially every major player in the TV, OTT, and video content space) that rely on the company to guide it through the changing digital video landscape. For more on how the landscape is evolving, the argument for and against remaining a paying cable customer, and how networks can capitalize on OTT engagement and monetization heading in 2015, we spoke with Josh Normand, Brightcove’s VP of Sales: Read more

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TV Everywhere Let’s You Stay Plugged In During the Holidays Anywhere You Go

TV EverywhereThe holidays are here and that means long lines at department stores, waiting at the airport for delayed flights, or sitting in the carpool lane in holiday traffic. TV Everywhere is your new best friend to help pass the time and is here to remind you that you #CouldBeWatchingTV through your smartphone, tablet or laptop anywhere you go.

Sling Launches ‘Can’t Watch Anywhere Pain’ (C.W.A.P.) Campaign

maxresdefaultSling Media, makers of Slingbox, recently launched a “Don’t Get C.W.A.P.” online campaign. “C.W.A.P.” stands for “Can’t Watch Anywhere Pain” and the campaign chides networks and cable service providers for not offering a real TV Everywhere experience. Only Slingbox, so it goes, truly lets viewers watch all their favorite shows anywhere.

Sling built a dedicated microsite (dontgetcwap.com), which describes the “condition”:

C.W.A.P. is a common condition that affects millions of TV lovers. Those with C.W.A.P. suffer from the false belief that they can watch live television anywhere, anytime they like.

The truth is—they can’t.

It may be their shows aren’t available outside of their home, let alone out of the country. And if there are channels available, they are often not worth watching. Channel-specific apps may only stream in certain regions, or stream so slowly the content is effectively unwatchable. And worst of all, many sufferers downloaded an app from their big cable company to watch TV “anywhere” but then find out they must be “nowhere” because the only TV they can see are old episodes.

If any of these sound familiar to you, you may have C.W.A.P.

Below, a video that complements the campaign: Read more

Viacom Study: The 5 Steps to Series Fandom in the TV Everywhere Era

viacom-logo1Viacom today released the results of “Getting With the Program: TV’s Funnels, Paths and Hurdles,” a study the company conducted to explore how audiences discover, watch and become fans of TV shows.

The study, which surveyed more than 1,500 U.S. Viacom viewers ages 13-44, showed that people who use multiple devices to consume content prefer live TV and have stronger network loyalty than those watching shows on a single screen. 79% of the study participants say having more ways of accessing shows helps them try more programs and 78% wouldn’t have become fans of some shows if they couldn’t watch in multiple ways.

The most interesting part of the research is what Viacom calls the “Funnels to Fandom” – the process of becoming a fan, Viacom has found, takes place in five steps: Discovery, Research, Selection, Fandom, and Sharing. Read more

How Clearleap is Making ‘TV Everywhere Both Possible and Profitable’

HP-Slider-1-nobarThere’s a good chance that if you’re a regular Lost Remote reader, you’ve used a Clearleap-powered product.

The Georgia-based company was founded in 2007, just as networks and cable providers began to make available to consumers TV Everywhere (TVE) and Video on Demand (VOD) options. Clearleap has helped HBO, Verizon, Time Warner, and Scripps deliver content via multiplatform solutions and have helped them monetize these solutions.

Last November, the company raised a $20 million round of funding to expand into the Latin American and European markets – both markets will prove to be extremely valuable to content creators and distributors in the next 10 years. When Netflix released its Q2 earnings report in July it announced that it will be launching in  Germany, France, Austria, Switzerland, Belgium, and Luxembourg, and that its launch into these markets “with over 60 million broadband households will significantly increase our European presence and raise our current international addressable market to over 180 million broadband households, or 2x the number of current U.S. broadband households.” Like Netflix, Clearleap and its customers have a lot of territory to cover.

For more on Clearleap and its role in the proliferation of VOD and TVE, we spoke with CEO Braxton Jarratt. Read more

More Camera Angles, More Choice – You Call the Shots in Today’s Sports Viewing World

SNFExtra

Throw the red flag, cue the instant replay and challenge the ruling on the field. The game has changed, and you the viewer are now making the call as to how, where and when you watch the sporting events you like the most.

First and foremost, your viewing options have gone mobile. Whether a tablet, smartphone, or phablet – you can now consume your sports on the screen of your choice, in addition to the largest screen in your living room or man cave. Every major sports league in North America has arranged some form of access with your mobile or cable/satellite service providers so that you can likely watch their games live and on-demand on a screen of your choosing. Many new offerings even have a option for you to play ‘catch up,’ meaning that you can tune in after a game has started and go back and watch the game from the kickoff or tipoff, face off or first pitch.

Read more

Why Comcast’s Mobile Hotspot Plans Have Major TV Everywhere Implications

Comcast-LogoThe San Francisco Chronicle reports that Comcast plans to “turn thousands of wireless Internet routers in private homes in the Bay Area into publicly available Wi-Fi hotspots” and that, with 8 million hotspots in 19 U.S. cities available to customers and non-customers alike, the company may be angling to create a wireless phone network.

Mobile hotspots will also have major TV Everywhere implications. The theory is that even if consumers continue to cut cords and unsubscribe from cable packages – and recent Viacom and Adobe TV Everywhere studies show that this is far from the case – a Comcast-Time Warner deal would still give the cable and internet giant control over the bandwidth required to stream – whether through AirPlay or Google Chromecast, or through over-the-top devices like Amazon Fire TV and Roku. If consumers want to unsubscribe from expensive cable packages, so it goes, they cannot unsubscribe from a relationship with Comcast-Time Warner. Read more

Adobe Digital Index: TV Everywhere Consumption Up 246% Year-Over-Year

Screen Shot 2014-06-05 at 10.04.50 PMAdobe Digital Index this week released its “U.S. Digital Benchmark” report for the first quarter of 2014. The report touches on a wide range of social TV trends, but focuses mainly on TV Everywhere and online video trends.

In terms of TV Everywhere, Adobe’s report confirms what Viacom found late last month in its own TV Everywhere study: pay TV subscribers are increasingly using other devices to authenticate and access programming. While Viacom’s report centers on the added value of TV Everywhere for pay TV subscribers, Adobe’s report shows the breadth of its usage: TV Everywhere consumption has grown 246% year-over-year across devices, and 21% of pay TV households now access TV Everywhere content across devices and browsers (a 31% increase in just the last six months).

But, as New York Times reporter Molly Wood points out: “However, Adobe’s numbers do not include Netflix, which has about 48 million subscribers worldwide, so cord-cutting might not be entirely off the table.”

While Netflix was not taken into account, it is clear from both Adobe’s and Viacom’s studies that TV Everywhere use is not slowing down, and more, that networks benefit from providing consumers with more accessibility. Read more

Viacom Study: TV Everywhere Users Watch More TV Overall

viacom-logo1Viacom today released the results of ‘TV Here, There, (Not Quite) Everywhere,’ a study the company conducted to explore how consumers are using TV Everywhere apps and websites.

In the study, TV Everywhere users are defined as those watching full TV episodes on sites and apps by authenticating with their pay TV log-in information. Online surveys were conducted with more than 1,300 Viacom viewers ages 13-49 and more than 600 kids ages 2-12. Participants included both users of TV Everywhere and non-users.

The most important takeaway from the study is that TV Everywhere use actually results in increased TV viewing overall: 64% of those using TV Everywhere functionalities said that they watch more TV. As discussed at our TV Everywhere panel during December’s Lost Remote Show in L.A., networks and advertisers grasp that TV Everywhere apps and websites do not replace first-screen viewing, but rather supplement it. Read more

A+E expands TV everywhere offerings with Apple TV app

ae_appletv-100262542-largeWhile an app store like the one we all know for iOS doesn’t yet exist for Apple TV, more and more TV content is becoming available on the popular internet TV device. A+E Networks recently became the latest network to offer content from A&E, HISTORY and Lifetime on Apple TV. Here are the details. Read more

SideReel app lets fans watch and track their favorite shows on iOS devices

81c39a76-7a7f-4750-90f7-6d4458999644Before Hulu and the ability to stream Netflix there was All Media Network’s SideReel. SideReel aggregates links from other websites that host or embed full episodes of TV shows. Yesterday, SideReel iOS was released and the free app lets fans find, track and watch their favorite TV series on iOS devices.

SideReel’s tracker allows fans to mark off episodes of shows that they’ve watched and receive alerts when new episodes of favorite shows are airing on TV. The tracker also features a discovery element, as the deep content library of more than 27,000 shows and 100,000 episodes that SideReel has amassed over the years is easily sortable by genre and user ratings.

“Everyone loves TV. From superfans to casual watchers, everyone has a favorite show they love to watch,” said Laura Murphy, President of All Media Network. “With the huge volume of content across multiple online platforms, it’s hard for busy consumers to discover new shows and keep track of their favorites. SideReel makes it easy for viewers to find and track their TV favorites and points them in the right direction for where to watch.” Read more

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