TVNewser TVSpy AgencySpy PRNewser SocialTimes AllTwitter AllFacebook InsideFacebook InsideSocialGames InsideMobileApps GalleyCat FishbowlNY FishbowlDC

Posts Tagged ‘TVGuide’

TV Guide launches new app, aims to dominate second screen

The second screen space just got a lot hotter. TV Guide Mobile has just launched its "next-generation, one-stop TV companion app" for iPhone, iPad and iPod Touch. The updated app focuses around their popular Watchlist platform -- which enables you to track your favorite shows -- and incorporates more social than ever before. TV Guide Mobile's EVP and General Manager Christy Tanner gave us an inside look at the new features, their approach to social TV within the app and how they're getting their ad partners involved.

Read more

Mediabistro Course

Social Media 101

Social Media 101Get hands-on social media training for beginners in our online boot camp, Social Media 101. Starting September 4, social media and marketing experts will help you determine the social media sites that matter most to you, based on your personal and professional goals. Hurry, this boot camp starts next week! Register now! 
 

TVGuide pushes into second screen with USA Network deal

In a unique social TV partnership, TVGuide.com has replicated USA Network's second-screen experience, Character Chatter, onto its site. Viewers who visit TVGuide's summer preview section can participate in real-time social conversations around USA shows like Burn Notice and Covert Affairs, just like they can on USANetwork.com. And you can bet on seeing...

Read more

Survey: Viewers get social to keep favorite TV shows on air

Updated: In a new TVGuide.com survey, just over three-quarters (76%) of TV viewers say their main motivation for engaging with social media is to prevent their favorite TV shows from being canceled -- that's up from 66% a year ago. "Fans believe they have power to influence this business," said TVGuide.com GM Christy Tanner at the Social TV Summit. "People know that the networks and the showrunners and the producers are paying close attention to what's happening on social media." The second biggest motivation (61%) was to let their friends know what they're watching on TV.

Read more

How social media users multitask while watching TV

A new survey by the Hollywood Reporter -- which talked to social network users between the ages of 13-49 -- reveals some interesting data about how social media impacts the TV and film industries. More than half of the respondents said social networks are important tastemakers in determining what to watch and buy. The most interesting part of the study, as it relates to TV, is boiled down in a single slide: 79% say they always or sometimes visit Facebook while watching TV -- although it's unclear how much of that activity relates to the TV their watching at that given moment....

Read more

TVGuide.com acquires the Fav.tv team to help mobile efforts

The team that launched the social TV guide startup Fav.tv is joining TVGuide.com. "This is an 'acqui-hire' in the truest sense of the word," TVGuide.com GM Christy Tanner told us. The two Fav.tv engineers will be joining TVGuide's mobile development team, and the Fav.tv service will shut down in the next few weeks. Tanner said they'll be helping TVGuide's team incorporate the Watchlist service -- currently only available on TVGuide.com -- into its mobile apps.

Read more

Fear of social spoilers drives live TV viewing, finds survey

TVGuide.com's Christy Tanner released a new survey at the TVnext Summit today which looks at the age-old question, does social media drive ratings? According to a survey of TVGuide.com users, it does: 17 percent of respondents say they have started to watch a show and 31 percent say they have continued to watch a show because of a social impression. And 71% of TVGuide.com's respondents say they've seen social messages about TV shows.

Read more

TVGuide says 'Watchlists' are predicting TV show success

TVGuide has released its fall survey with a few interesting tidbits. First, 27% of TVGuide.com users say they plan to buy a tablet in the next year, underscoring the second-screen opportunity there. And 19% said they would pay more for content (or to put another way, 81% said they will not.) Another 85% say they want a personalized TV guide to help them discover content.

Read more

Social TV ads bringing in millions, says TVGuide.com

TVGuide has released its fall survey with a few interesting tidbits. First, 27% of TVGuide.com users say they plan to buy a tablet in the next year, underscoring the second-screen opportunity there. And 19% said they would pay more for content (or to put another way, 81% said they will not.) Another 85% say they want a personalized TV guide to help them discover content.

Read more

TVGuide.com launches social TV power rankings

TVGuide has released its fall survey with a few interesting tidbits. First, 27% of TVGuide.com users say they plan to buy a tablet in the next year, underscoring the second-screen opportunity there. And 19% said they would pay more for content (or to put another way, 81% said they will not.) Another 85% say they want a personalized TV guide to help them discover content.

Read more

The top TV shows, celebs and teams on TVGuide.com

TVGuide has released its fall survey with a few interesting tidbits. First, 27% of TVGuide.com users say they plan to buy a tablet in the next year, underscoring the second-screen opportunity there. And 19% said they would pay more for content (or to put another way, 81% said they will not.) Another 85% say they want a personalized TV guide to help them discover content.

Read more

NEXT PAGE >>