There's often a missing piece from second screen apps - good content. When an exciting social TV app launches it's often easy to see the lack of conversation happening or conversations from random streams of tweets that are pulled into the app's ecosystem. As the second screen space heats up more than ever before it's even more important to provide a reason for users to stay hooked in, beyond just seeing lots of people commenting on how much they like or dislike a TV show they're watching. In time for the Emmys, TVGuide.com has launched a partnership with WitStream, a social comedy platform, to provide extra compelling content for their red carpet coverage on their website only (for the time being).

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The second screen space just got a lot hotter. TV Guide Mobile has just launched its "next-generation, one-stop TV companion app" for iPhone, iPad and iPod Touch. The updated app focuses around their popular Watchlist platform -- which enables you to track your favorite shows -- and incorporates more social than ever before. TV Guide Mobile's EVP and General Manager Christy Tanner gave us an inside look at the new features, their approach to social TV within the app and how they're getting their ad partners involved.

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In a unique social TV partnership, TVGuide.com has replicated USA Network's second-screen experience, Character Chatter, onto its site. Viewers who visit TVGuide's summer preview section can participate in real-time social conversations around USA shows like Burn Notice and Covert Affairs, just like they can on USANetwork.com. And you can bet on seeing...

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