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Posts Tagged ‘Twitter’

Live-Tweeting TV Shows Lifts Conversation Volume and Follower Growth Rate

twitter-tv-500x306In a post last week for the Twitter’s Media Blog, Anjali Midha, the company’s Head of Global Media & Agency Research, unveiled the findings from a look into the short-term and long-term benefits of shows, stars, and brands live-Tweeting. The study stemmed from a May survey in partnership with FOX, the Advertising Research Foundation (ARF), and db5, which showed that 66% of Twitter users like to see Tweets from official show accounts (61% from actor/cast; 35% from the official show account; 24% from judges/host).

The most current study, according to Midha, “looked at two groups of like programs (for example, top dramas or reality shows) from the U.S. 2013-14 season: one that implemented regular live-Tweeting and one that did not. We then looked within each program to understand how episodes with live-Tweeting compared to their ‘baseline’ conversation levels on Twitter during episodes that did not feature live Tweeting.”

Below, the findings from the study, followed by an infographic of follower growth due to live-tweeting across different genres: Read more

Mediabistro Course

Create Quick Video for the Web

Create Quick Video for the WebLearn how to shoot, edit, and encode online video! Starting October 4, write video scripts and story outlines, shoot and edit film, and broadcast your work on video-sharing sites like YouTube and Vimeo. Students will get hands-on experience with a Canon HDV camera and Final Cut in this course. Register now! 
 

3 Predictions for How the iPhone 6 Will Impact Social TV

Screen Shot 2014-09-18 at 12.51.13 PMThe highly anticipated iPhone 6 hits shelves (and doorsteps) tomorrow. To date, the talk has largely centered on the size of the phone, so much so that ‘The Verge’ published erotic poetry comprised exclusively of reviews.

Size matters, but so does the faster processor, Apple Pay (the new mobile payments platform), and an improved camera – each of which will have an impact on the social TV. Twitter came to prominence on the iPhone 3, Instagram on the iPhone 4, and Vine, Snapchat, and Whisper on the iPhone 5, but it is not the phone itself that impacts the social TV landscape – rather it is how app makers like Facebook and Twitter – and the companies they acquire – take advantage of the phone’s evolution.

With this in mind, here are three predictions for how the iPhone 6 will impact social TV. Read more

Mixed Social Reactions to ‘The View’ Premiere

theviewThis morning, “The View” kicked off a new season, with a whole new lineup. Whoopie, Rosie O’Donnell, Rosie Perez and Nicole Wallace have taken over the coffee table and fans were not really feeling it.

Biggest complaints were about the new format:

Many complained about the new hosts, although Rosie Perez was an all around favorite.

Read more

Kerry Washington Dishes on Social Media, Sexism, and Living in ShondaLand

ShondaLand Brews panel (1)Buzzfeed Brews, the news outlet’s video series, featured a panel discussion last night with social television’s favorite (and maybe pioneering) stars: Ellen Pompeo of “Grey’s Anatomy,” “Scandal’s” Kerry Washington, and Viola Davis of ABC’s new show, “How to Get Away With Murder.”

All three shows are written and produced by Shonda Rhimes, comprising what fans call “Shondaland Thursdays” or ABC’s “Shondaverse,” depending on their level of enthusiasm. The panel discussion, moderated by Buzzfeed’s Kate Arthur, focused on Rhime’s knack for creating strong female leads, diverse casts, and most importantly, social buzz.

Here are some highlights.

Ellen Pompeo praised a humble Kerry Washington for her role in gathering the “Gladiators” on social media: 

Kerry was so instrumental for making “Scandal” what it is, not to take anything away from Shonda, but it was really Kerry’s sort of political side that she pushed through. She made people watch it and made people pay attention. The whole Twitter thing — Kerry deserves a lot of credit for taking a leadership role in that.

Read more

#EverySimpsonsEver Takes Over Twitter

everysimpsonsIf you even glanced at the Internet this weekend, you may have noticed a lot of people watching The Simpsons.

Last Thursday, FXX kicked off a full marathon of all 25 seasons of The Simpsons, in order, nonstop. Some 45-year-old man somewhere has not slept in four nights.

The marathon drew in about 1 million viewers on Thursday and was ranked number one in primetime viewing among males 18-34, overall, according to Deadline.

But it wasn’t just a television binge; it was a social media Simpsons love fest. The network created the hashtag #EverySimpsonsEver and a Twitter account that tweets out the schedule in four-hour blocks, lest anyone miss an installment of ‘Treehouse of Horror.’

Read more

How Social TV Advertisers May Begin to Leverage Promoted Retweets

social-rank-square_logoAs they tell it, Michael Schonfeld and Alex Taub built a simple tool “Most Valuable Follow” back in 2012 with no intention of turning it into a business. It informed brands about who their followers were and which were most valuable. The tool was shut down briefly, but brands kept coming back asking for it to be turned back on, and SocialRank was born.

In a recent post on the SocialRank blog, the company highlighted a recent trend in the Twitter advertising landscape: promoted retweets. Rather than using Twitter’s hallmark advertising solution to promote their own tweets, more and more brands are promoting tweets by others about the brand. A recent example is when Cisco leveraged a tweet from the NBA. From the SocialRank post: Read more

Katie Jacobs Stanton Replaces Chloe Sladden as Twitter’s VP of Global Media

8c1622151fdcb80d5ce98e7a3c3d405dThere is perhaps no position more important in the social TV space than Twitter’s head of media. Three weeks after Chloe Sladden announced her departure, ‘Variety’ has reported that Katie Jacobs Stanton, Twitter’s vice president of international market development, will step into the role.

Here are the details from Variety:

Stanton steps into a highly visible role as far as the media business is concerned, becoming the lead liaison to a range of industries including TV, sports and music. Under Sladden’s oversight, Twittermade its first crucial steps toward striking alliances with various networks, studios and other media businesses that has not only helped grow the company’s global user base but led to ad products that have helped the company with its monetization efforts.

Previously at Yahoo and Google, Stanton also worked for the White House under President Obama and the State Department under Hillary Clinton. She has been at Twitter for four years, having moved from its San Francisco headquarters last year to spearhead expansion efforts for the company overseas. The new post will mean she is returning from Paris to San Francisco.

Stanton doesn’t have the kind of media-heavy resume you might expect from someone in her new role. Prior to a stint at Yahoo Finance that ended in 2002, she did a six-year stint at Google that included roles at Google Finance and OpenSocial. She joined the Obama Administration in 2009 as director of citizen participation, which made the White House a more Web-friendly destination for voters. She segued a year later to the State Department as a special officer in its office of innovation, leaving for Twitter in 2010. Read more

BET Awards 14 sets social TV records with successful broadcast

Screen Shot 2014-07-01 at 10.56.36 PMSunday night the BET Awards 14 took place live from Los Angeles. For years, the network’s massive awards show has grown and innovated across social TV. Even Twitter’s Liz Myers covered their activations in advance of the awards on their media blog. Yesterday, BET released the social TV results from the awards. Here are the details.  Read more

Fargo’s Colin Hanks and Allison Tolman on social TV

Screen Shot 2014-06-14 at 1.40.44 PMFX’s Fargo has quickly become one of (if not the) best drama on television. The dark comedy, designed with inspiration from the film, recently finaled to an eager audience who was active on social TV (according to our analytics partner Canvs). Two of the shows stars are very active on social media (Twitter in particular). Before the finale we spoke with Colin Hanks (who plays Gus Grimly) and Allison Tolman (who plays Molly Solverson) two of the shows stars. Here’s what they had to say about social TV and insights from Canvs on the episode. Read more

Study: Twitter is Helping TV Advertising

TwitterInfographic2A new Twitter and Starcom MediaVest research study finds that brands who leverage Twitter alongside their TV ads are seeing positive results.

Here are some of the study’s takeaways:

-For brands and companies that simultaneously used Twitter alongside TV advertising, there was a 6.9% increase in awareness for “exposed audiences” and a noteworthy spike for engaged audiences.

-For brands the measured sales impact, the study found a 4% sales increase in households exposed to advertising on both TV and Twitter.

- Just one quarter of tweeting occurs during a TV commercial break (the highest was during reality shows at 27%). This finding complements other Twitter research that found the majority of viewers are paying attention to both the TV screen and the second screen simultaneously.

-70% of Tweets happen when a specific show, game, or TV ad are “worthy” of a tweet.

Read more

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