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Posts Tagged ‘Twitter’

#EverySimpsonsEver Takes Over Twitter

everysimpsonsIf you even glanced at the Internet this weekend, you may have noticed a lot of people watching The Simpsons.

Last Thursday, FXX kicked off a full marathon of all 25 seasons of The Simpsons, in order, nonstop. Some 45-year-old man somewhere has not slept in four nights.

The marathon drew in about 1 million viewers on Thursday and was ranked number one in primetime viewing among males 18-34, overall, according to Deadline.

But it wasn’t just a television binge; it was a social media Simpsons love fest. The network created the hashtag #EverySimpsonsEver and a Twitter account that tweets out the schedule in four-hour blocks, lest anyone miss an installment of ‘Treehouse of Horror.’

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How Social TV Advertisers May Begin to Leverage Promoted Retweets

social-rank-square_logoAs they tell it, Michael Schonfeld and Alex Taub built a simple tool “Most Valuable Follow” back in 2012 with no intention of turning it into a business. It informed brands about who their followers were and which were most valuable. The tool was shut down briefly, but brands kept coming back asking for it to be turned back on, and SocialRank was born.

In a recent post on the SocialRank blog, the company highlighted a recent trend in the Twitter advertising landscape: promoted retweets. Rather than using Twitter’s hallmark advertising solution to promote their own tweets, more and more brands are promoting tweets by others about the brand. A recent example is when Cisco leveraged a tweet from the NBA. From the SocialRank post: Read more

Katie Jacobs Stanton Replaces Chloe Sladden as Twitter’s VP of Global Media

8c1622151fdcb80d5ce98e7a3c3d405dThere is perhaps no position more important in the social TV space than Twitter’s head of media. Three weeks after Chloe Sladden announced her departure, ‘Variety’ has reported that Katie Jacobs Stanton, Twitter’s vice president of international market development, will step into the role.

Here are the details from Variety:

Stanton steps into a highly visible role as far as the media business is concerned, becoming the lead liaison to a range of industries including TV, sports and music. Under Sladden’s oversight, Twittermade its first crucial steps toward striking alliances with various networks, studios and other media businesses that has not only helped grow the company’s global user base but led to ad products that have helped the company with its monetization efforts.

Previously at Yahoo and Google, Stanton also worked for the White House under President Obama and the State Department under Hillary Clinton. She has been at Twitter for four years, having moved from its San Francisco headquarters last year to spearhead expansion efforts for the company overseas. The new post will mean she is returning from Paris to San Francisco.

Stanton doesn’t have the kind of media-heavy resume you might expect from someone in her new role. Prior to a stint at Yahoo Finance that ended in 2002, she did a six-year stint at Google that included roles at Google Finance and OpenSocial. She joined the Obama Administration in 2009 as director of citizen participation, which made the White House a more Web-friendly destination for voters. She segued a year later to the State Department as a special officer in its office of innovation, leaving for Twitter in 2010. Read more

BET Awards 14 sets social TV records with successful broadcast

Screen Shot 2014-07-01 at 10.56.36 PMSunday night the BET Awards 14 took place live from Los Angeles. For years, the network’s massive awards show has grown and innovated across social TV. Even Twitter’s Liz Myers covered their activations in advance of the awards on their media blog. Yesterday, BET released the social TV results from the awards. Here are the details.  Read more

Fargo’s Colin Hanks and Allison Tolman on social TV

Screen Shot 2014-06-14 at 1.40.44 PMFX’s Fargo has quickly become one of (if not the) best drama on television. The dark comedy, designed with inspiration from the film, recently finaled to an eager audience who was active on social TV (according to our analytics partner Canvs). Two of the shows stars are very active on social media (Twitter in particular). Before the finale we spoke with Colin Hanks (who plays Gus Grimly) and Allison Tolman (who plays Molly Solverson) two of the shows stars. Here’s what they had to say about social TV and insights from Canvs on the episode. Read more

Study: Twitter is Helping TV Advertising

TwitterInfographic2A new Twitter and Starcom MediaVest research study finds that brands who leverage Twitter alongside their TV ads are seeing positive results.

Here are some of the study’s takeaways:

-For brands and companies that simultaneously used Twitter alongside TV advertising, there was a 6.9% increase in awareness for “exposed audiences” and a noteworthy spike for engaged audiences.

-For brands the measured sales impact, the study found a 4% sales increase in households exposed to advertising on both TV and Twitter.

- Just one quarter of tweeting occurs during a TV commercial break (the highest was during reality shows at 27%). This finding complements other Twitter research that found the majority of viewers are paying attention to both the TV screen and the second screen simultaneously.

-70% of Tweets happen when a specific show, game, or TV ad are “worthy” of a tweet.

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Cards is the name of the game and Twitter’s holding aces

Untitled(This is a guest post written by Jesse Redniss the Chief Strategy Officer at Spredfast. Redniss is a social TV and second screen expert who was a 9-year TV network executive.)

Another week has gone by in the upfront season, and while the networks and agencies are starting to move ahead, Twitter is progressing by leaps and bounds with announcements and acquisitions that are setting the stage for the next wave in the evolution of social TV and Second Screen. With all of the information that has flooded our streams in the past few weeks, let’s take a look at a possible strategy that could play out to be one of the biggest jolts to the maturation of social TV, second screen and companion experiences.  Read more

‘Billboard Twitter Real-Time Charts’ are the music industry’s answer to the ‘Nielsen Twitter TV Ratings’

Screen Shot 2014-05-27 at 11.26.18 PMYesterday, Twitter Music partnered with Billboard to unveil  Billboard Twitter Real-Time Charts, “new, interactive charts redefine how fans interact with, and influence, popular content by ranking the most popular songs being shared on Twitter in the U.S.” The announcement was made in NYC at an event where popular singer Austin Mahone performed and unveiled his own Twitter success. The announcement felt like the music industry’s answer to what has generally been a successful partnership for Twitter and Nielsen. Read more

Nielsen: We now know who’s tweeting about TV

Screen Shot 2014-05-20 at 10.25.34 PMOn Monday, Nielsen Social released some major insights on the demographics behind people tweeting about TV. “With the launch of demographics for Nielsen Twitter TV Ratings, we now know” who the viewers are tweeting and who’s seeing their tweets. Here are the major details from their analysis:

An initial analysis of Twitter TV demographics across 273 broadcast and cable program episodes reveals three important findings. First, there’s a broad age and gender distribution across programming. Second, there are significant differences in the age and gender profiles of Tweeters across programming types. Most importantly, Twitter enables TV networks and advertisers to reach audiences beyond their core demographics. Read more

Twitter Backs Off Social TV Exclusivity Demands

why-is-twitter-s-logo-named-after-larry-bird--b8d70319daJust over two months ago, we wrote about a Mass Relevance announcement that the social solutions company would be using Twitter exclusively for all on-air and in-venue public display integrations for its clients. The announcement of this partnership came on the heels of a directive from Twitter that the social network would only work closely with companies that use their data exclusively for displaying social on TV.

Twitter’s announcement was meant to solidify its standing as the go-to social TV platform for advertisers and content creators.

But, as Peter Kafka reported on Friday, Twitter has decided to back off their exclusivity demands. According to Kafka, “The reversal comes after Twitter executives heard from annoyed TV programmers, who told the service that it was making their jobs harder — not the message Twitter wants to hear as it tries to cement its relationship with the TV ecosystem.” Read more

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