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Posts Tagged ‘Twitter’

What Impact Will Twitter’s Buy Button Have on Social TV?

In September, Twitter announced that it would begin to roll out a Buy button, providing a seamless experience for marketers and consumers to conduct transactions via the platform. The test began mainly with artists and retailers (and some non-profits).

While the button will be available to all brands in 2015, Mashable reported last week that it would get a “real-world workout with its first holiday promotion.” AMC Theatres is offering a free small popcorn coupon for every $30 consumers spend on AMC gift cards.

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The button will likely get its first real test during Super Bowl XLIX, when advertisers will have a great opportunity to drive purchases in accord with its linear and digital efforts. After that, it will be open season for brands conceiving cross-platform campaigns. Read more

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TV Everywhere is Making Authenticated Content Easier to Access

TV EverywhereTV Everywhere is the technological ability to watch whatever you want, whenever, however you want it (from your phone, tablet, laptop, etc.). It’s included as part of your cable subscription service, so it comes at no extra charge to you. The best part is that it is easy. The TV Everywhere site (http://www.youcouldbewatching.tv/) by CTAM (Cable and Telecommunications Association for Marketing) will guide you through the log-in and authentication process online and direct you to the individual cable and networks apps so that you can start watching TV everywhere.

Emmitt Smith Will Sign Your Tweets This Weekend

signmytweetNow’s your chance to get an autograph from Emmitt Smith. Well, a digital one at least. This weekend, Comcast is hosting an autograph giveaway.

During the first half of the Giants and Cowboys game on Sunday night, Smith will tweet something, according to the release, to get it all started. Fans will then have 24 hours to tweet @XFINITYSports with the hashtag #SignMyTweet. Someone at Comcast (I pity this guy), will print out the tweets, have the Hall of Famer sign them on Monday night, and then mail oversized copies to fans. Smith says in the statement:

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New App Lets Viewers Clip and Share Broadcast TV

socialtvThis week, Clippit launched in the Google Play and Apple store. The app lets you clip up to thirty seconds of around thirty television shows included in their roster.

You can’t use the app to watch the shows in real time, but you can go “back in time,” as founder Jim Long puts it, find the bit you like, and then post it. The app also includes attribution for the network and show, so everyone wins. There’s no retransmission issues Long assured me. “We’re just the plumbers,” he says.

The app only includes scenes and users can only clip while a show is being broadcast and up to an hour afterwards. Long envisions the networks being able to monetize this kind of sharing. Having fans post their clips to their social networks is a more authentic way to spread the word about a show. Says Long: Read more

‘Aaliyah’ Movie Flops on Social, But ‘Northpole’ Wins With Sappiness

While Lifetime’s “Aaliyah:Princess of R&B” premiere is in the top spot on the Nielsen Twitter ratings for Saturday, the chatter is full of nasty negativity. That was to be predicted.

Really, no one liked it. Maybe that’s because all the positive energy and cheerful vibes were over on the Hallmark Channel during “Northpole,” where America was collectively geeking out over Tiffany Amber Thiessen and Clementine the Elf. You should all be ashamed of yourselves. Read more

BBC America Teasing Out ‘Orphan Black’ Fans for New Season

orphanblack“Orphan Black” is a show that depends on its fans, especially since no one will officially recognize its writing or its star. The #CloneClub has a strong Twitter presence. Which is why BBC America is asking them to vote for their favorite episode for #OrphanBlackFriday in preparation for the kick off of season 3. Fans are asked to vote up until November 13 via the official site. BBC America will air a six episode marathon — starting with the series premiere — based on the fan picks. If you’re a fan this is very good news for your Thanksgiving weekend; if you’re into marketing television, it’s a good example of how to cultivate and keep your fans interested during the hiatus.

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It’s So Much Fun to Hate ‘The Newsroom’

thenewsroom_season3Just as Fall TV malaise sets in, HBO brings back “The Newsroom” for its final season. Aaron Sorkin’s take on cable news is probably the funniest show to watch on social media, if only because people hate it so much. Or do they? Last night’s premiere played on this love-hate relationship with an episode on the Boston Marathon bombing to kick off the final five episodes. Here’s some of the best snark you’ll see all morning:  Read more

How Did Wallenda’s Skyscraper Stunt Compare to His Grand Canyon Walk on Twitter?

8e4c57215af94c2908321849605f337eNik Wallenda was the talk of Twitter Sunday night – but how did his Chicago walk fare compare to his walk across the Grand Canyon last summer?

According to our analytics partner Canvs, which measures Twitter sentiment, 41,467 out of the 153,086 tweets about ‘Skyscraper Live’ – which has its own microsite – were emotional reactions. 27% of the emotional reactions included the word “love” and 24% included “crazy.”

The top moment of the walk came between 8:40 and 8:45, when Wallenda began his blindfolded tightrope walk between Chicago skyscraper. Below, some more insights from Canvs on the differences between Wallenda’s two walks, followed by an infographic: Read more

White Paper: TV Chatter and Brand Affinity

Today, Seevibes released a white paper on how users who tweet about television, Seevibes calls them TV Chatters, have stronger brand affinities. The research also has some good pointers about how brands can better reach TV tweeters.

You can download the full pdf here. In the meantime, here are some key points:

  • TV Chatters show almost three times more interest in brands on Twitter
  • On average, TV Chatters show an interest in 5 brands where as those who do not talk about television only about 2 brands.
  • TV Chatters talk more about brands on Twitter
  • People who have affinity with both television AND brands on Twitter are more engaged and more active
  • TV Chatters represent the majority of the audience and brand interactions.
  • 83% of interactions about brands come from TV Chatters
  • 79% of people who have affinity with a brand are TV Chatters
  • Communicate with an engaged public who has affinity to optimize your campaignsseevibes

 

Clickhole Reports ‘Modern Family’ Cancelled, Internet Users “Totally Stopped Breathing”

modern familyThis morning, Clickhole published a post cancelling “Modern Family,” writing that ABC “just cancelled [it] in order to teach people that something you love can be taken from you with no warning whatsoever.”

Take a deep breath, skim readers, Clickhole is The Onion‘s viral content offshoot. But we know how this goes. It is a good example though of how different communities on different social platforms read news. In the expansive Twitter-sphere, you can hardly control the news. On Facebook, people get the joke (because they liked the parody site because it’s a parody site in the first place).

Of note, the news spread around Twitter, with many people retweeting the post and openly expressing their heartbreak with various emoji combinations. Facebook users berate each other for falling for it. On both platforms, like on most of the internet, it all devolves pretty quickly into homophobic rants. In any case, don’t worry. “Modern Family” will live on. For  now.

Tracking John Oliver’s #ShowUsYourPeanuts Campaign

johnoliver_lastweektonightJohn Oliver struck again this week, this time tackling the food industry and how much hidden sugar they put in our food. In his end-of-show takedown rant — he’s previously targeted militarized police forces, internet service providers, and Scotland — he asked viewers to tweet at food companies and ask them to #ShowUsYourPeanuts.

You can watch the full clip here to get the play on words, but basically he wants manufacturers to declare hidden sugars on their food labels. A noble cause, if nothing else. We asked the team at Amobee to track the hashtag for us to see how it’s been performing against Oliver’s other calls to action. Here’s what they found:

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