Upfront week is already proving to be the platform for major social TV announcements. The Wall Street Journal is reporting that ESPN and Twitter will expand their partnership that was announced a year ago. Last year’s partnership set an important precedent that allowed advertisers to buy ads across TV and Twitter at the same time. Now video is becoming the focus of the growth of their partnership. Read more
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Upfront week is underway and there are already major social TV announcements that have been made. According to the LA Times, “Fox said it would use Twitter to distribute clips of upcoming TV shows, tout highlights of live events or share video after episodes of various shows have aired.” This new partnership is going to allow Fox to tap into Twitter’s ad platform. Here are the exciting details. Read more
Last week’s Lost Remote NYC show brought together the best and most forward-thinking minds of the social TV industry. Ryan Osborn, NBC News Vice President of Digital Innovation took the stage to discuss one of the most important issues that has arisen for TV networks who deliver news via social. Read more
On the VC panel at the Lost Remote Show, Chris Fralic, partner at First Round Capital, praised Twitter’s approach to building a standalone music app that ties to external services like Spotify. He raised the idea that Twitter could do the same for TV, which certainly sounds plausible, especially as Twitter #Music continues to ride high on the App Store charts.
While the nation was riveted on the Boston bombings manhunt, BBC America announced in a tweet that it had inked a deal with Twitter to offer the “first in-tweet branded video synced to an entertainment TV series.” Twitter has yet to elaborate, but the announcement follows a report this week that the social network is courting major media companies for partnerships that would “let Twitter stream videos on its site and split the resulting ad revenue with the networks.”
With last Wednesdays’s announcement that Pope Francis would be succeeding Pope Benedict XVI, the internet went into a frenzy. Pope Benedict XVI will forever have the distinction of being the first Pope to join Twitter. Soon after he stepped down, Benedict’s tweets from @Pontifex were taken down, as the account was transferred to Francis. Today, Francis sent his first tweet. Read more
Facebook is planning to add hashtags “as a way to group conversations,” reports the Wall Street Journal. “Facebook is testing whether to follow Twitter’s lead and allow users to click on a hashtag to pull up all posts about similar topics or events so it can quickly index conversations around trending topics and build those conversations up,” the paper reported, pointing out that Facebook’s Instagram already uses hashtags.
For two decades now, interactive TV advertising has been an albatross. Dozens of companies with hundreds of millions of dollars have failed to create a true, scalable interactive TV adverting platform. Then social TV emerged, combining the scale of the second screen with the popularity of social media. With the recent purchase of Bluefin Labs, a ratings deal with Nielsen and the release of its advertising API, Twitter is clearly the most serious new player to pursue the Holy Grail of interactive television ads.
It goes without saying these days that another big live event has set another social TV record. Last night’s Oscars was no exception, attracting 13.2 million social interactions, up 197% from last year’s event, according to data from Trendrr. This makes it the third most social TV event on the year, behind the Super Bowl (52 million) and the Grammys (17 million). According to early Nielsen numbers, the show scored a 19% increase over year’s Academy Awards ratings.
Capitalizing on the buzz around Burger King and Jeep’s hacked Twitter accounts, MTV and BET hacked each other in a coordinated publicity stunt Tuesday afternoon. While a handful of news organizations reported that hackers had taken over the accounts, it didn’t take long for Twitter users to discover it was likely a big hoax. Read more
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