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Posts Tagged ‘Twitter’

Clickhole Reports ‘Modern Family’ Cancelled, Internet Users “Totally Stopped Breathing”

modern familyThis morning, Clickhole published a post cancelling “Modern Family,” writing that ABC “just cancelled [it] in order to teach people that something you love can be taken from you with no warning whatsoever.”

Take a deep breath, skim readers, Clickhole is The Onion‘s viral content offshoot. But we know how this goes. It is a good example though of how different communities on different social platforms read news. In the expansive Twitter-sphere, you can hardly control the news. On Facebook, people get the joke (because they liked the parody site because it’s a parody site in the first place).

Of note, the news spread around Twitter, with many people retweeting the post and openly expressing their heartbreak with various emoji combinations. Facebook users berate each other for falling for it. On both platforms, like on most of the internet, it all devolves pretty quickly into homophobic rants. In any case, don’t worry. “Modern Family” will live on. For  now.

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Tracking John Oliver’s #ShowUsYourPeanuts Campaign

johnoliver_lastweektonightJohn Oliver struck again this week, this time tackling the food industry and how much hidden sugar they put in our food. In his end-of-show takedown rant — he’s previously targeted militarized police forces, internet service providers, and Scotland — he asked viewers to tweet at food companies and ask them to #ShowUsYourPeanuts.

You can watch the full clip here to get the play on words, but basically he wants manufacturers to declare hidden sugars on their food labels. A noble cause, if nothing else. We asked the team at Amobee to track the hashtag for us to see how it’s been performing against Oliver’s other calls to action. Here’s what they found:

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MTV Promotes ‘Scream’ With Mysterious Emoji Tweets

screamMTV has picked up “Scream,” a horror series based on the Wes Craven film franchise. And then they promoted it with emojis. Targeting media outlets and TV people in general, they sent a slew of tweets with scary movie inspired emojis, a phone number, and a hashtag.

According to various people on Twitter, that phone number picks up and asks you “Do you like scary movies?” in homage to the classic line in the original. But being a neurotic New Yorker, there was no way I was calling a random California area code to verify that for this blog post. Plus, it’s sort of creepy.

Fans, who have been waiting for this pick-up announcement since filming was announced in April, have started using Instagram to spread the number and Vine to record their screams. Here’s Perez Hilton:

According to Variety:

This show stars newcomers Willa Fitzgerald (“Alpha House,” “Royal Pains”), Amy Forsyth (“Torment,” “Reign”), John Karna (“Premature,” “The Neighbors”), Carlson Young (“Key and Peele,” “The Kroll Show”) and Amadeus Serafini. “Faking It’s” Jamie Travis directed the pilot. Exec producer Jill Blotevogel (“Harper’s Island,” “Ravenswood”) wrote the script originally penned by Jay Beattie and Dan Dworkin (“Criminal Minds,” “The Event,” and “Revenge”)…Under the Dimension TV production umbrella, Harvey and Bob Weinstein will executive produce. Additional executive producers include Wes Craven, Tony DiSanto, Liz Gateley, Marianne Maddalena and Cathy Konrad. Matthew Signer and Keith Levine are producers.

It has not been confirmed yet if Ghostface will return for the series.

Everyone is a Critic: VH1′s ‘Drumline 2: A New Beat’ Flops With Fans

If this is another golden age of television, it’s also a golden age of social criticism. Social media means networks can market new shows and pump up the crowd in the hope that everyone will live-tweet it and draw more advertising eyeballs. But it also means that when something flops, it flops hard.

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Let’s all pour one out for everyone over at VH1 this morning. “Drumline 2: A New Beat,” a spinoff of the super successful 2002 film “Drumline,” premiered last night. Yesterday, when #DrumlineANewBeat was circling around social media, fans could hardly contain themselves waiting for showtime. And then the movie started. It wasn’t just that stars Nick Cannon and Alexandra Ship weren’t living up to the beloved movie’s status. Fans were eager to give advice and complain about the technical stuff:

Actually, the idea of a “Drumline” series sounds like a much better idea than a big event-style, made for tv sequel. #Drumlin2 is still trending this morning, and the social response is not getting any nicer though:

Ouch. While the miniseries and TV movies are having their moment, it’s worth noting when the trend hits a saturation point. Some things might be better left alone.

ABC’s Winning Thursday Nights, But For How Long?

SpreadfastNow that the networks have rolled out their new fall television lineups and the critics have had their say, ’tis the season to start measuring the social chatter surrounding them. Spredfast, a social marketing platform, has released their own analysis of which major network programming has garnered the most attention and how.

In a comparative study of the 15 new scripted shows on CBS, ABC, NBC, and FOX, they found that — drumroll, please — ABC’s “How to Get Away With Murder” and FOX’s “Gotham” have created the most social buzz over the past two weeks. Both shows, Spredfast concludes, were able to live to to their hype because of one key factor: both shows had a ready fan-base, with “Gotham” being an extension of the “Batman” franchise and “How to Get Away Murder” had fans waiting with itchy fingers to live-tweet the newest Shondaland product.

“How to Get Away With Murder” had 398,000 mentions in its first week. According to the report:

With a strong lead-in from perennial Shondaland favorites “Grey’s Anatomy” and “Scandal”, it’s no surprise that Thursday night’s newest favorite show reflected both strong ratings and a ton of Twitter buzz. “Gotham”, a new crime drama featuring a cast of villains from DC Comics’ Batman franchise, was a close second, garnering 350,000 mentions on Twitter in its premiere week. Among comedy programs, ABC’s “Black-ish” was the standout hit in social buzz, reaching 126,000 mentions.

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Is Apple About to Make a Big Social TV Play?

AppleLogoTrip Chowdhry, a co-founder and analyst at Global Equities Research, has been interviewing developers ahead of an Apple announcement set for October 16. ”All these developers strongly believe that Apple has opened its Apple TV APIs to some big developers including Facebook, Twitter, CNBC and Disney” Chowdhry said. “These developers feel that Facebook and Twitter APIs may be built into (the) Apple TV Platform API, which if true, could jump-start a completely new TV experience called ‘Social TV.’”

“A new experience called ‘Social TV’”? Really?

Regardless, there appears to be strong evidence that Facebook and Twitter will have the opportunity to integrate social features into the next Apple TV release. Adam Levy of The Motley Fool thinks that all companies involved would benefit: Read more

The 3 Social TV Stories You Missed This Week

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A lot happens in the week and you can’t click through everything. Here’s our pick for top social TV media links you may have missed.

1) Hulu might start running less ads. With the launch of their new mobile apps and growing subscription numbers, rumor has it that there could be less ads during your “Brooklyn Nine-Nine” binge fest. Some rumors need to be stopped: with Apple’s 30% take on in-app subscriptions, it’s not likely too happen anytime soon.

2) The NFL’s Week 5 #NameThePlay has some pretty good winners. If you’re not following the hashtag on game days, you’re missing out. The organization’s social team offers up clips of memorable plays for the week and fan’s can name them. Like the ‘Peytona 500′ for Manning’s 500th career touchdown pass. Who knew football fans could be so punny?

3) We all know that the #Gladiators are good live-tweeters but Darby Stanchfield, who plays Abby, is going for the win. If you aren’t following her on Thursdays, you’re missing out. Not only is she all over the episode before, during, and after it airs, but she does it all in CAPS LOCK and maximum emoji use. While the other actors are good at adding their two cents, Stanchfield is more hardcore than you are. She’s more hardcore than everyone.

Social Scoreboard: Tuesday, October 7

Well, ‘The Flash’ had quite the debut on the CW this Tuesday, coming in at number one with 35,000 unique authors and 5,036,000 impressions. It was a good night for the CW with ‘Supernatural.’ ‘Sons of Anarchy’ and ‘The Voice’ were in close second and third spots, respectively, with ESPN’s ’30 for 30′ at number four.

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Kantar Media to Release UK’s Official Twitter TV Audience Engagement Measurement

Twitter and Kantar Media last week unveiled “the UK’s official Twitter metric for measuring Twitter TV audience engagement.”

Kantar, a WPP subsidiary, has been developing the metric with Twitter for the past year and it will be made available beginning in mid-October.

Here’s what the new metrics will include:

  • Unique authors (people Tweeting) and their affinity to brands, channels and programs;
  • Unique audience – using data only available to Kantar Media we are able to measure the number of individuals who viewed Tweets related to individual programs/shows
  • Impressions – the total number of times that a Tweet or Retweet has been seen about a particular program

This is in addition to existing metrics:

  • Number of Tweets and Retweets about a programme before, during and after transmission;
  • Average Tweets per minute and the highest volume of Tweets per minute ascribed to the program in question;

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Live-Tweeting TV Shows Lifts Conversation Volume and Follower Growth Rate

twitter-tv-500x306In a post last week for the Twitter’s Media Blog, Anjali Midha, the company’s Head of Global Media & Agency Research, unveiled the findings from a look into the short-term and long-term benefits of shows, stars, and brands live-Tweeting. The study stemmed from a May survey in partnership with FOX, the Advertising Research Foundation (ARF), and db5, which showed that 66% of Twitter users like to see Tweets from official show accounts (61% from actor/cast; 35% from the official show account; 24% from judges/host).

The most current study, according to Midha, “looked at two groups of like programs (for example, top dramas or reality shows) from the U.S. 2013-14 season: one that implemented regular live-Tweeting and one that did not. We then looked within each program to understand how episodes with live-Tweeting compared to their ‘baseline’ conversation levels on Twitter during episodes that did not feature live Tweeting.”

Below, the findings from the study, followed by an infographic of follower growth due to live-tweeting across different genres: Read more

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