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Posts Tagged ‘Twitter’

Among award shows, Premio Lo Nuestro sees most engaged Twitter audience

premio.aiTwo weeks ago, we wrote about three social activations driving the Premio Lo Nuestro Latin  Music Awards. While the show did not drive as much social volume as Sunday night’s Oscars (Two words: Ellen selfie), according to Nielsen SocialGuide Premio Lo Nuestro saw a more engaged Twitter audience (4.9 tweets per unique) than the People’s Choice Awards (4.1), Oscars (4.0), and Golden Globe Awards (3.3).

More isn’t always better, then.

Noche de Estrellas, the red carpet show that preceded Premio Lo Nuestro, faired even better against its competition, drivng 5.7 tweets per unique. This is compared to sub-two tweets per unique numbers for each of the three main Oscar red carpet shows.

“We listen to and engage our audiences on the platforms they want to be on whether Instagram, Facebook, Snapchat or Twitter,” David Beck, senior vice president and general manager, Social Media, Univision told Lost Remote. “We offer them amazing opportunities to connect directly with their favorite artists–like asking them questions on the red carpet via Instagram video.” Read more

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Exclusive: Mass Relevance will be using Twitter data exclusively on-air under social network’s strengthened guidelines

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Mass Relevance being used during Twitter Town Hall with President Obama

Lost Remote has just learned of some big social TV news that reinforces that value of Twitter to TV. Mass Relevance, a social TV leader we’ve been covering since 2011 has announced that they will be using data exclusively derived from Twitter for all on-air and in-venue public display integrations. “Mass Relevance was Twitter’s first social TV partner,” Chloe Sladden, Vice President of Media at Twitter told Lost Remote. “We have a long history of working together to create engaging live TV experiences with Twitter content. As we seek to further innovate with our TV partners, we will devote more time and resources to this partnership so that we can bring the best user experiences to live TV,” she added. Here are the full details. Read more

Three Social Activations That Will Drive Tonight’s ‘Premio Lo Nuestro’ Latin Music Awards

premio.aiTonight at 8pm EST, the 26th annual ‘Premio Lo Nuestro’ Latin Music Awards will air on Univision. Last year, we wrote about T-Mobile’s role in making the show’s Silver Jubilee the most social yet.  T-Mobile returns this year as the presenting sponsor, and the show seeks to surpass last year’s success and scale with new social and digital integrations.

Last year’s telecast reached 11.6 million viewers and made Univision the No. 2 network for the night (regardless of language) among Adults 18-34 for the fourth consecutive year. Social has proven to be an extremely powerful ratings driver for music award shows, and Univision will attempt to build buzz before, during, and after tonight’s show mainly via three new activations:

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‘Girls’ star Evan Jonigkeit on ‘Winnebago Man’ and his use of social media

evanjThis past week’s episode of Girls (minor spoiler alert coming) shows  Zosia Mamet’s (Shoshana) real life boyfriend Evan Jonigkeit playing Parker, her latest fling on the hit HBO show. Jonigkeit a rising star, spoke with Lost Remote at the Girls premiere earlier this year. He spoke about his use of Twitter, his favorite YouTube video and more. Here are the details. Read more

Social TV highlights from the Sochi opening ceremony

1389914605000-Sochi-NBC-logoNBC Sports released highlights from the Sochi opening ceremony on social media. We’ve been covering NBC’s tremendous efforts and as the games ensue they continue to make social and important part of the Olympic experience. Read more

NBC Olympics Formally Partners with Twitter to Promote Winter Olympics

1389914605000-Sochi-NBC-logoBeginning tomorrow, the world will turn its attention to the 2014 Winter Olympics; an outpouring of tweets will surely ensue.

As the network with the rights to the games, NBC has much at stake with how the Twitter conversation plays out. To help distinguish its own messaging from the clutter, and to drive tune-in messaging, NBC has formally partnered with Twitter to promote the Sochi Games. The first display of this collaboration happened on Wednesday when @NBCOlympics debuted its feature on South Korean figure skater Yuna Kim on Twitter. Read more

CNN Partners with Twitter and Dataminr

cnn logo_304x200CNN announced its partnership with Twitter and New York-based tech company Dataminr yesterday for “Dataminr for News.”

Dataminr is a social analytics company that gives its clients an edge on getting breaking news first by using an advanced algorithm that hones in on similar sets of tweets around the world, thus alerting clients to a trend—or breaking news—in CNN’s case.

“It is really about how we gather news,” CNN Worldwide president Jeff Zucker said. “At our core, that is who we are and what we are about. News-gathering is the key to everything that we do, and that is what we are very focused on.”

Zucker is known to be planning big changes at CNN, and this partnership is seen as a way to revolutionize the newsgathering process. Read more

The New Social Contract

socialtvThe intersection between social media and TV on-air is soaring, but there is a growing trend happening off-air: social media platforms becoming key in contract negotiations between TV talent and their networks.

“With the importance of social media interaction and branding by media companies, those companies realize how crucial talent can be to drawing viewers through mobile screens,” longtime TV agent Micah Johnson tells Lost Remote. “Almost every network and TV station group is placing ‘Social Media’ clauses into talent contracts.”

For the most part, the language in these contracts are very controlling on the part of the company, demanding complete ownership of their talents’ social media activities, accounts, followers and access. For talent, caving in to these demands means risking losing their social media accounts in the event they leave their network.

“I don’t feel companies should have the ability to own an individual talent’s social media presence,” Johnson said, pointing out that most executives have no idea how much work talent puts in—mostly outside of work—to building their social media presence.

Johnson knows both the power—and lack of power—TV has in certain areas. Before becoming an agent, he started his career at CNN Headline News in the late 1980′s and later reported for NBC. Read more

NBA dominates social conversation after All-Star starters announced

2014-nba-all-starBefore tonight’s game between the Miami Heat and Los Angeles Lakers, the NBA All-Star starters were announced on TNT’s ‘Inside the NBA.’ Almost immediately, “NBA All-Star Game” became a Facebook trending topic. On Twitter, “Kobe Bryant” quickly became a U.S. trending topic, but not for the usual reasons; Bryant has played a total of six games this year and the conversation largely centered on more deserving players.

Bryant’s starting backcourt teammate, Stephen Curry, was also trending on Twitter in the U.S., but the conversation surrounding Curry was positive. Curry was not selected as an All-Star last year (many thought he was snubbed), but after heroic performances in the 2013 NBA Playoffs, and a strong start to the 2013-2014 season, Curry has become a fan favorite and will start when he makes his first All-Star appearance. The Warriors guard was clearly appreciative, and posted a video via Mobli to thank fans.

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Tom Brokaw on Social Media and The Evening News

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Our sister-site TVNewser caught up with NBC News Special Correspondent Tom Brokaw recently at NYC’s 92nd Street Y where the NBC newsman interviewed former “Today” co-anchor Jane Pauley on her new book.

On whether the rise of social media adds value to the evening news, Brokaw thinks social is boosting viewership.

“It alerts the country to the fact something is going on, that brings more people to the evening news…that’s a good thing,” Brokaw said.

But the veteran NBC newsman, who didn’t have to deal with Twitter and Facebook during his 22 years anchoring “NBC Nightly News,” says journalists must find the right balance between traditional journalism and today’s social media reporting.

“You don’t want to be held hostage by it on the other hand,” he continued. “You have to be able to turn your head away from the social media, and email, and all the other instruments that are now available to you at a keystroke.”

Brokaw emphasizes the number one obligation for journalists is getting the facts right, and not to rush to judgment: “Too often, with the advent of social media, I think people are too quick to make quick judgments, and they’re often erroneous.”

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