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Posts Tagged ‘Twitter’

ABC’s Winning Thursday Nights, But For How Long?

SpreadfastNow that the networks have rolled out their new fall television lineups and the critics have had their say, ’tis the season to start measuring the social chatter surrounding them. Spredfast, a social marketing platform, has released their own analysis of which major network programming has garnered the most attention and how.

In a comparative study of the 15 new scripted shows on CBS, ABC, NBC, and FOX, they found that — drumroll, please — ABC’s “How to Get Away With Murder” and FOX’s “Gotham” have created the most social buzz over the past two weeks. Both shows, Spredfast concludes, were able to live to to their hype because of one key factor: both shows had a ready fan-base, with “Gotham” being an extension of the “Batman” franchise and “How to Get Away Murder” had fans waiting with itchy fingers to live-tweet the newest Shondaland product.

“How to Get Away With Murder” had 398,000 mentions in its first week. According to the report:

With a strong lead-in from perennial Shondaland favorites “Grey’s Anatomy” and “Scandal”, it’s no surprise that Thursday night’s newest favorite show reflected both strong ratings and a ton of Twitter buzz. “Gotham”, a new crime drama featuring a cast of villains from DC Comics’ Batman franchise, was a close second, garnering 350,000 mentions on Twitter in its premiere week. Among comedy programs, ABC’s “Black-ish” was the standout hit in social buzz, reaching 126,000 mentions.

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Is Apple About to Make a Big Social TV Play?

AppleLogoTrip Chowdhry, a co-founder and analyst at Global Equities Research, has been interviewing developers ahead of an Apple announcement set for October 16. ”All these developers strongly believe that Apple has opened its Apple TV APIs to some big developers including Facebook, Twitter, CNBC and Disney” Chowdhry said. “These developers feel that Facebook and Twitter APIs may be built into (the) Apple TV Platform API, which if true, could jump-start a completely new TV experience called ‘Social TV.’”

“A new experience called ‘Social TV’”? Really?

Regardless, there appears to be strong evidence that Facebook and Twitter will have the opportunity to integrate social features into the next Apple TV release. Adam Levy of The Motley Fool thinks that all companies involved would benefit: Read more

The 3 Social TV Stories You Missed This Week

darbystanchfield

A lot happens in the week and you can’t click through everything. Here’s our pick for top social TV media links you may have missed.

1) Hulu might start running less ads. With the launch of their new mobile apps and growing subscription numbers, rumor has it that there could be less ads during your “Brooklyn Nine-Nine” binge fest. Some rumors need to be stopped: with Apple’s 30% take on in-app subscriptions, it’s not likely too happen anytime soon.

2) The NFL’s Week 5 #NameThePlay has some pretty good winners. If you’re not following the hashtag on game days, you’re missing out. The organization’s social team offers up clips of memorable plays for the week and fan’s can name them. Like the ‘Peytona 500′ for Manning’s 500th career touchdown pass. Who knew football fans could be so punny?

3) We all know that the #Gladiators are good live-tweeters but Darby Stanchfield, who plays Abby, is going for the win. If you aren’t following her on Thursdays, you’re missing out. Not only is she all over the episode before, during, and after it airs, but she does it all in CAPS LOCK and maximum emoji use. While the other actors are good at adding their two cents, Stanchfield is more hardcore than you are. She’s more hardcore than everyone.

Social Scoreboard: Tuesday, October 7

Well, ‘The Flash’ had quite the debut on the CW this Tuesday, coming in at number one with 35,000 unique authors and 5,036,000 impressions. It was a good night for the CW with ‘Supernatural.’ ‘Sons of Anarchy’ and ‘The Voice’ were in close second and third spots, respectively, with ESPN’s ’30 for 30′ at number four.

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Kantar Media to Release UK’s Official Twitter TV Audience Engagement Measurement

Twitter and Kantar Media last week unveiled “the UK’s official Twitter metric for measuring Twitter TV audience engagement.”

Kantar, a WPP subsidiary, has been developing the metric with Twitter for the past year and it will be made available beginning in mid-October.

Here’s what the new metrics will include:

  • Unique authors (people Tweeting) and their affinity to brands, channels and programs;
  • Unique audience – using data only available to Kantar Media we are able to measure the number of individuals who viewed Tweets related to individual programs/shows
  • Impressions – the total number of times that a Tweet or Retweet has been seen about a particular program

This is in addition to existing metrics:

  • Number of Tweets and Retweets about a programme before, during and after transmission;
  • Average Tweets per minute and the highest volume of Tweets per minute ascribed to the program in question;

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Live-Tweeting TV Shows Lifts Conversation Volume and Follower Growth Rate

twitter-tv-500x306In a post last week for the Twitter’s Media Blog, Anjali Midha, the company’s Head of Global Media & Agency Research, unveiled the findings from a look into the short-term and long-term benefits of shows, stars, and brands live-Tweeting. The study stemmed from a May survey in partnership with FOX, the Advertising Research Foundation (ARF), and db5, which showed that 66% of Twitter users like to see Tweets from official show accounts (61% from actor/cast; 35% from the official show account; 24% from judges/host).

The most current study, according to Midha, “looked at two groups of like programs (for example, top dramas or reality shows) from the U.S. 2013-14 season: one that implemented regular live-Tweeting and one that did not. We then looked within each program to understand how episodes with live-Tweeting compared to their ‘baseline’ conversation levels on Twitter during episodes that did not feature live Tweeting.”

Below, the findings from the study, followed by an infographic of follower growth due to live-tweeting across different genres: Read more

3 Predictions for How the iPhone 6 Will Impact Social TV

Screen Shot 2014-09-18 at 12.51.13 PMThe highly anticipated iPhone 6 hits shelves (and doorsteps) tomorrow. To date, the talk has largely centered on the size of the phone, so much so that ‘The Verge’ published erotic poetry comprised exclusively of reviews.

Size matters, but so does the faster processor, Apple Pay (the new mobile payments platform), and an improved camera – each of which will have an impact on the social TV. Twitter came to prominence on the iPhone 3, Instagram on the iPhone 4, and Vine, Snapchat, and Whisper on the iPhone 5, but it is not the phone itself that impacts the social TV landscape – rather it is how app makers like Facebook and Twitter – and the companies they acquire – take advantage of the phone’s evolution.

With this in mind, here are three predictions for how the iPhone 6 will impact social TV. Read more

Mixed Social Reactions to ‘The View’ Premiere

theviewThis morning, “The View” kicked off a new season, with a whole new lineup. Whoopie, Rosie O’Donnell, Rosie Perez and Nicole Wallace have taken over the coffee table and fans were not really feeling it.

Biggest complaints were about the new format:

Many complained about the new hosts, although Rosie Perez was an all around favorite.

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Kerry Washington Dishes on Social Media, Sexism, and Living in ShondaLand

ShondaLand Brews panel (1)Buzzfeed Brews, the news outlet’s video series, featured a panel discussion last night with social television’s favorite (and maybe pioneering) stars: Ellen Pompeo of “Grey’s Anatomy,” “Scandal’s” Kerry Washington, and Viola Davis of ABC’s new show, “How to Get Away With Murder.”

All three shows are written and produced by Shonda Rhimes, comprising what fans call “Shondaland Thursdays” or ABC’s “Shondaverse,” depending on their level of enthusiasm. The panel discussion, moderated by Buzzfeed’s Kate Arthur, focused on Rhime’s knack for creating strong female leads, diverse casts, and most importantly, social buzz.

Here are some highlights.

Ellen Pompeo praised a humble Kerry Washington for her role in gathering the “Gladiators” on social media: 

Kerry was so instrumental for making “Scandal” what it is, not to take anything away from Shonda, but it was really Kerry’s sort of political side that she pushed through. She made people watch it and made people pay attention. The whole Twitter thing — Kerry deserves a lot of credit for taking a leadership role in that.

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#EverySimpsonsEver Takes Over Twitter

everysimpsonsIf you even glanced at the Internet this weekend, you may have noticed a lot of people watching The Simpsons.

Last Thursday, FXX kicked off a full marathon of all 25 seasons of The Simpsons, in order, nonstop. Some 45-year-old man somewhere has not slept in four nights.

The marathon drew in about 1 million viewers on Thursday and was ranked number one in primetime viewing among males 18-34, overall, according to Deadline.

But it wasn’t just a television binge; it was a social media Simpsons love fest. The network created the hashtag #EverySimpsonsEver and a Twitter account that tweets out the schedule in four-hour blocks, lest anyone miss an installment of ‘Treehouse of Horror.’

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