TVNewser TVSpy FishbowlNY FishbowlDC AgencySpy PRNewser SocialTimes GalleyCat

Posts Tagged ‘Twitter’

Ipsos: Twitter Users Are More Into TV Than Non Twitter Users

twitter_logo_bird_ap_1348081450023_140906_ver1.0_320_240

The market research company Ipsos last week released a whitepaper - “The Twitter Effect: Understanding Twitter’s Role in TV Behaviors - detailing the extent to which Twitter users are more influential TV viewers (and TV discussers) than non users.

Anjali Midha, Twitter’s Global Media & Agency Research Director summarized the findings on Twitter’s Media Blog. Below, some of the key takeaways followed by an infographic:

  • Heavy TV viewers: People on Twitter are less likely to be cord-cutters or cord-nevers: 93% have a cable, satellite or fiber optic subscription, versus 86% of non-users.
  • Non-traditional viewers: In addition to watching live TV, Twitter users are significantly more likely than non-users to also watch content on non-traditional mediums, from online SVOD services (52% vs. 35%) to content freely available on the Internet (39% vs. 17%).
  • Binge watchers: 26% of Twitter users claim to binge watch, in contrast to 11% of non-users.
  • TV Influencers: 44% of Twitter users self-identify as being an expert or knowing a lot about TV, versus 32% of non-users. In addition, 50% of Twitter users say people seek their opinion on TV shows, compared to only 26% of non-users.
  • Social 2nd Screeners: The second screen experience is a part of the regular viewing routine for 34% of Twitter users, versus just 23% of non-users
  • TV App users: Those on Twitter are significantly more likely to use TV apps than non-users: 47% have downloaded a third-party TV app (versus 21% of non-users), while 44% have downloaded a network service app (versus 18% of non-users).

Read more

Sponsored Content

TV Everywhere Let’s You Stay Plugged In During the Holidays Anywhere You Go

TV EverywhereThe holidays are here and that means long lines at department stores, waiting at the airport for delayed flights, or sitting in the carpool lane in holiday traffic. TV Everywhere is your new best friend to help pass the time and is here to remind you that you #CouldBeWatchingTV through your smartphone, tablet or laptop anywhere you go.

POTUS Killed It on ‘Colbert Report’ Last Night

potuscolbertWith only a week left of his final “Colbert Goes To Washington” victory lap episodes, President Obama showed up for “The Colbert Report” last night. He took over as host first doing “The Decree,” in place of “The Word,” and then sat down as a guest.

Obama does well at poking fun at himself, but this was a whole new level of pretty darn good. By all anecdotal accounts, he “killed it.” People were even watching live for the first time.

 

 

 

People Hate-Watched ‘Grumpy Cat’s Worst Christmas Ever’ While Taking to Twitter

grumpy-cat-christmasBuried in the Thanksgiving lineup was Lifetime’s ‘Grumpy Cat’s Worst Christmas Ever.’ The made-for-TV movie had terrible ratings, but placed 9th on last week’s Nielsen Twitter TV Ratings chart. Why? People were hate-watching the movie while taking to Twitter. It seems now that networks can produce shows so bad that they generate social buzz.

According to our analytics partner Canvs, which measures Twitter sentiment, 18,234 of 50,227 tweets about the movie were emotional reactions. 36% of the emotional reactions included the word “love” and 27% included “hate.” Nearly 1,100 of the reactions expressed both “love” and “hate” simultaneously (aka “hate-watching”). The premiere drove the most emotional reactions towards the end of episode, when viewers said it was “crazy” that Grumpy Cat drove a Camaro through a mall. Below, some more insights from Canvs on what drove the Twitter conversation, followed by an infographic: Read more

All You Want For Christmas is a Smart TV

santatvBlack Friday and Cyber Monday stats are rolling in and while “chaos” might be the best keyword to describe the weekend shopping event, television brands are driving the conversation. According to The Drum, Sony and Samsung were big winners in terms of social mentions:

During this time Sony took centre stage, closely followed by Samsung (23 per cent) with the most popular product purchased being the Samsung Galaxy. Making up the rest of the top six brands were; Panasonic (18 per cent); Amazon (14 per cent); Michael Kors (13 per cent); with Apple earning 8 per cent of the brand conversation.

We’ve written about how smart televisions are dominating the electronics market but during this holiday shopping season, people are getting serious with their pleas to watch YouTube on a big screen. You want big ones, curved ones, smart ones, and…beer:

 

 

Apart from that iPhone 6, which I could live without, I’m copying that Christmas list this year. Who wouldn’t want affordable healthcare and an affordable way to stream Netflix 55 inches wide?

Twitter’s Recipe of the Day: #NFL + Twitter + Turkey = #Thanksgiving

Screen Shot 2014-11-27 at 12.26.36 PMTwitter yesterday sent an email with the subject line “#NFL + Twitter + Turkey = #Thanksgiving.”

Recognizing that people across the U.S. will be tuning into today’s slate of NFL games – and, unlike Sundays or Monday nights, doing so even if they don’t like football – Twitter has devoted resources to building a special #NFL experience. There is not always a marquee matchup on Thanksgiving, but today’s San Francisco 49ers vs. Seattle Seahawks NFC Championship rematch, replete with playoff implications, will likely drive big tune-in and tweet numbers.

The #NFL timeline includes a schedule of the day’s games (and an upcoming one for Sunday) on the left rail. Clicking into each tab drives users to game-specific content. The #NFL hashtag also includes a “Videos” tab, designed to keep users engaged longer on Twitter.com.   Read more

What Impact Will Twitter’s Buy Button Have on Social TV?

In September, Twitter announced that it would begin to roll out a Buy button, providing a seamless experience for marketers and consumers to conduct transactions via the platform. The test began mainly with artists and retailers (and some non-profits).

While the button will be available to all brands in 2015, Mashable reported last week that it would get a “real-world workout with its first holiday promotion.” AMC Theatres is offering a free small popcorn coupon for every $30 consumers spend on AMC gift cards.

Screen Shot 2014-11-22 at 11.43.57 AM

 

 

 

 

 

 

 

 

 

 

 

 

The button will likely get its first real test during Super Bowl XLIX, when advertisers will have a great opportunity to drive purchases in accord with its linear and digital efforts. After that, it will be open season for brands conceiving cross-platform campaigns. Read more

Emmitt Smith Will Sign Your Tweets This Weekend

signmytweetNow’s your chance to get an autograph from Emmitt Smith. Well, a digital one at least. This weekend, Comcast is hosting an autograph giveaway.

During the first half of the Giants and Cowboys game on Sunday night, Smith will tweet something, according to the release, to get it all started. Fans will then have 24 hours to tweet @XFINITYSports with the hashtag #SignMyTweet. Someone at Comcast (I pity this guy), will print out the tweets, have the Hall of Famer sign them on Monday night, and then mail oversized copies to fans. Smith says in the statement:

Read more

New App Lets Viewers Clip and Share Broadcast TV

socialtvThis week, Clippit launched in the Google Play and Apple store. The app lets you clip up to thirty seconds of around thirty television shows included in their roster.

You can’t use the app to watch the shows in real time, but you can go “back in time,” as founder Jim Long puts it, find the bit you like, and then post it. The app also includes attribution for the network and show, so everyone wins. There’s no retransmission issues Long assured me. “We’re just the plumbers,” he says.

The app only includes scenes and users can only clip while a show is being broadcast and up to an hour afterwards. Long envisions the networks being able to monetize this kind of sharing. Having fans post their clips to their social networks is a more authentic way to spread the word about a show. Says Long: Read more

‘Aaliyah’ Movie Flops on Social, But ‘Northpole’ Wins With Sappiness

While Lifetime’s “Aaliyah:Princess of R&B” premiere is in the top spot on the Nielsen Twitter ratings for Saturday, the chatter is full of nasty negativity. That was to be predicted.

Really, no one liked it. Maybe that’s because all the positive energy and cheerful vibes were over on the Hallmark Channel during “Northpole,” where America was collectively geeking out over Tiffany Amber Thiessen and Clementine the Elf. You should all be ashamed of yourselves. Read more

BBC America Teasing Out ‘Orphan Black’ Fans for New Season

orphanblack“Orphan Black” is a show that depends on its fans, especially since no one will officially recognize its writing or its star. The #CloneClub has a strong Twitter presence. Which is why BBC America is asking them to vote for their favorite episode for #OrphanBlackFriday in preparation for the kick off of season 3. Fans are asked to vote up until November 13 via the official site. BBC America will air a six episode marathon — starting with the series premiere — based on the fan picks. If you’re a fan this is very good news for your Thanksgiving weekend; if you’re into marketing television, it’s a good example of how to cultivate and keep your fans interested during the hiatus.

Read more

NEXT PAGE >>