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Posts Tagged ‘Twitter’

Katie Jacobs Stanton Replaces Chloe Sladden as Twitter’s VP of Global Media

8c1622151fdcb80d5ce98e7a3c3d405dThere is perhaps no position more important in the social TV space than Twitter’s head of media. Three weeks after Chloe Sladden announced her departure, ‘Variety’ has reported that Katie Jacobs Stanton, Twitter’s vice president of international market development, will step into the role.

Here are the details from Variety:

Stanton steps into a highly visible role as far as the media business is concerned, becoming the lead liaison to a range of industries including TV, sports and music. Under Sladden’s oversight, Twittermade its first crucial steps toward striking alliances with various networks, studios and other media businesses that has not only helped grow the company’s global user base but led to ad products that have helped the company with its monetization efforts.

Previously at Yahoo and Google, Stanton also worked for the White House under President Obama and the State Department under Hillary Clinton. She has been at Twitter for four years, having moved from its San Francisco headquarters last year to spearhead expansion efforts for the company overseas. The new post will mean she is returning from Paris to San Francisco.

Stanton doesn’t have the kind of media-heavy resume you might expect from someone in her new role. Prior to a stint at Yahoo Finance that ended in 2002, she did a six-year stint at Google that included roles at Google Finance and OpenSocial. She joined the Obama Administration in 2009 as director of citizen participation, which made the White House a more Web-friendly destination for voters. She segued a year later to the State Department as a special officer in its office of innovation, leaving for Twitter in 2010. Read more

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BET Awards 14 sets social TV records with successful broadcast

Screen Shot 2014-07-01 at 10.56.36 PMSunday night the BET Awards 14 took place live from Los Angeles. For years, the network’s massive awards show has grown and innovated across social TV. Even Twitter’s Liz Myers covered their activations in advance of the awards on their media blog. Yesterday, BET released the social TV results from the awards. Here are the details.  Read more

Fargo’s Colin Hanks and Allison Tolman on social TV

Screen Shot 2014-06-14 at 1.40.44 PMFX’s Fargo has quickly become one of (if not the) best drama on television. The dark comedy, designed with inspiration from the film, recently finaled to an eager audience who was active on social TV (according to our analytics partner Canvs). Two of the shows stars are very active on social media (Twitter in particular). Before the finale we spoke with Colin Hanks (who plays Gus Grimly) and Allison Tolman (who plays Molly Solverson) two of the shows stars. Here’s what they had to say about social TV and insights from Canvs on the episode. Read more

Study: Twitter is Helping TV Advertising

TwitterInfographic2A new Twitter and Starcom MediaVest research study finds that brands who leverage Twitter alongside their TV ads are seeing positive results.

Here are some of the study’s takeaways:

-For brands and companies that simultaneously used Twitter alongside TV advertising, there was a 6.9% increase in awareness for “exposed audiences” and a noteworthy spike for engaged audiences.

-For brands the measured sales impact, the study found a 4% sales increase in households exposed to advertising on both TV and Twitter.

- Just one quarter of tweeting occurs during a TV commercial break (the highest was during reality shows at 27%). This finding complements other Twitter research that found the majority of viewers are paying attention to both the TV screen and the second screen simultaneously.

-70% of Tweets happen when a specific show, game, or TV ad are “worthy” of a tweet.

Read more

Cards is the name of the game and Twitter’s holding aces

Untitled(This is a guest post written by Jesse Redniss the Chief Strategy Officer at Spredfast. Redniss is a social TV and second screen expert who was a 9-year TV network executive.)

Another week has gone by in the upfront season, and while the networks and agencies are starting to move ahead, Twitter is progressing by leaps and bounds with announcements and acquisitions that are setting the stage for the next wave in the evolution of social TV and Second Screen. With all of the information that has flooded our streams in the past few weeks, let’s take a look at a possible strategy that could play out to be one of the biggest jolts to the maturation of social TV, second screen and companion experiences.  Read more

‘Billboard Twitter Real-Time Charts’ are the music industry’s answer to the ‘Nielsen Twitter TV Ratings’

Screen Shot 2014-05-27 at 11.26.18 PMYesterday, Twitter Music partnered with Billboard to unveil  Billboard Twitter Real-Time Charts, “new, interactive charts redefine how fans interact with, and influence, popular content by ranking the most popular songs being shared on Twitter in the U.S.” The announcement was made in NYC at an event where popular singer Austin Mahone performed and unveiled his own Twitter success. The announcement felt like the music industry’s answer to what has generally been a successful partnership for Twitter and Nielsen. Read more

Nielsen: We now know who’s tweeting about TV

Screen Shot 2014-05-20 at 10.25.34 PMOn Monday, Nielsen Social released some major insights on the demographics behind people tweeting about TV. “With the launch of demographics for Nielsen Twitter TV Ratings, we now know” who the viewers are tweeting and who’s seeing their tweets. Here are the major details from their analysis:

An initial analysis of Twitter TV demographics across 273 broadcast and cable program episodes reveals three important findings. First, there’s a broad age and gender distribution across programming. Second, there are significant differences in the age and gender profiles of Tweeters across programming types. Most importantly, Twitter enables TV networks and advertisers to reach audiences beyond their core demographics. Read more

Twitter Backs Off Social TV Exclusivity Demands

why-is-twitter-s-logo-named-after-larry-bird--b8d70319daJust over two months ago, we wrote about a Mass Relevance announcement that the social solutions company would be using Twitter exclusively for all on-air and in-venue public display integrations for its clients. The announcement of this partnership came on the heels of a directive from Twitter that the social network would only work closely with companies that use their data exclusively for displaying social on TV.

Twitter’s announcement was meant to solidify its standing as the go-to social TV platform for advertisers and content creators.

But, as Peter Kafka reported on Friday, Twitter has decided to back off their exclusivity demands. According to Kafka, “The reversal comes after Twitter executives heard from annoyed TV programmers, who told the service that it was making their jobs harder — not the message Twitter wants to hear as it tries to cement its relationship with the TV ecosystem.” Read more

Where Twitter and Facebook fit into social TV

socialtv(This is a guest post written by Cordie DePascale the VP Product Management at Mediaocean, “the leading software platform for the marketing world.”  Cordie spearheads initiatives ranging from enabling broadcast buyers to engage with online video and audio, to interconnecting ad delivery efforts across enterprise agency units.)

When you’re thinking through the future of social-plus-TV, it’s important to keep an important point in mind: Facebook and Twitter aren’t the same. And that difference has huge implication for their role in socially-driven TV ads.

Before getting to TV, let’s talk through the difference between the networks themselves. In a nutshell: Facebook is a network built around social ties, while Twitter is, to a large extent, a socially-driven content platform. Read more

NBC’s head of research on Twitter driving ratings: ‘it just isn’t true’

twitter-tvThe war to make sense of social TV took an interesting turn yesterday when NBCU’s head of research Alan Wurtzel told the Financial Times’ Emily Steel that Twitter isn’t driving ratings. Re/code’s Peter Kafka summed up the key quotes from Wurtzel:

The crucial quotes from Wurtzel, relayed by the FT’s Emily Steel: “Why wouldn’t I want to say to you, ‘We have a potent new way in which we can drive ratings?’” But “it just isn’t true,” he added. “I am saying the emperor wears no clothes. It is what it is. These are the numbers.”

Here’s how Twitter CEO Dick Costolo has since responded. Read more

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