The social media Olympics are about to begin, and NBC and Twitter are tying the knot to launch an event page that will live at Twitter.com/#Olympics. This is the second major partnership the San Francisco-based media giant has launched to curate tweets around a sporting event. The first was announced in May with NASCAR that led to Twitter's first TV spot during the event in June.
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AMC-owned IFC has some exciting programming over the summer. The network is slowly seeing their footprint in the cable world increase with successes like sketch-comedy show Portlandia. Their new show Bunk, "a comedy game show where a panel of comedians compete in inane challenges to win surreal prizes," is using Twitter on TV that goes beyond just old-school lower-third hashtagging.
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