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Posts Tagged ‘tyler oakley’

Internet Stars Rule the Teen Choice Awards

Teen-Choice-Awards-2014-Featured_2014-08-04_19-17-28The Teen Choice Awards aired on Fox this past Sunday, and internet stars got fans tweeting. Our analytics partner, Canvs, which measures social sentiment around shows, looked at the Teen Choice Awards conversation.

The top three most reacted-to stars from Sunday’s Teen Choice Awards are all internet-famous. While they may not be popular with the over-20 set, Vine and YouTube celebs elicited the most emotional reactions from the Teen Choice audience.

  • Viner Cameron Dallas (@camerondallas) was mentioned in a whopping 12.6% of reactions.
  • Viner Matt Espinosa (@themattespinosa) was mentioned in 7.6% of all reactions
  • YouTube star Tyler Oakley (@tyleroakley) was mentioned in 4.7% of reactions.

A “scandal” erupted over Teen Choice voting policies spurring the #teensdonthaveachoiceawards hashtag, but even this can’t explain the dominance of internet-famous stars. We found a sizable 6,277 reactions containing #teensdonthaveachoiceawards, but all of these tweets occurred after the 10:00 end time.  (For scale, 196,061 reactions mentioned Cameron Dallas.)

Here is some additional data and an infographic about the social sentiment around the Teen Choice Awards:

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Zeebox Rebrands As Beamly, Evolves Beyond a Second Screen App

Beamly_Masterbrand_HeroZeebox today announced that it is launching its new services as Beamly. The rebranding is meant to signify the evolution of the company from a social TV companion and second screen app to a full-service content network; one that will allow fans to engage with their favorite shows throughout the week.

“A lot has happened in the evolution of social TV since we launched two years ago,” Jason Forbes, EVP and GM of Zeebox U.S., told Lost Remote. “We’ve seen our audience skew younger, with more than 60 percent of our audience now female and under 35. That demographic is a lot more social and wants more than a second screen app and TV guide, which is what we initially launched. They want a 24/7 social and content network for TV and that’s exactly what we’ve evolved to become.”

Beamly’s 24/7 approach can be broken down into five buckets: follow, find, chat, discover, and interact. TV fans will be able to follow shows and TV personalities, find and connect with others fans around shows, chat in Beamly’s TV Rooms, discover new shows, and interact with custom games, voting, and synched experiences.

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