One of the most popular dramas on TV right now is Downton Abbey, the British show that has reinvigorated the possibilities of a period piece. We’ve covered the success this show has had both in the U.S. airing on PBS and across 100 countries where the show has been purchased to air. The third season of the show, taking place post World War I in the roaring 20s, just aired its sixth episode in the UK this Sunday. How can viewers in the U.S. and outside of the UK expect to wait to watch the new season? For over a decade TV fans around the world have been accessing their favorite TV content as they choose. Now, with a global social web it’s no longer acceptable to let the current business models destroy TV for fans. Here are the problems facing the global TV market. Read more
Posts Tagged ‘uk’
Bring your Twitter efforts and information to life with this popular video app. Find out how in our Vine webcast taking place today, June 19, from 4-5 pm ET. Gemma Craven (left), EVP, New York group director of Social@Ogilvy, will discuss how her team has created interactive videos for brands to get their message heard. Register soon.
Zeebox still hasn't launched in the US, but shortly after the London-based social TV company scored a large round of funding they're launching clickable TV ads across their platform. Their press release reads, "in a world first, UK users will be able to purchase products advertised on TV through their tablet or smartphone in real time." Zeebox seems to be one of the only major players in the UK giving them the opportunity to really build a great product in their market and then come to the US with a fine-tuned model and case studies. On the other hand, Shazam, Viggle and the other US social TV startups are working with brands to finally figure out how to make ads useful.
Roku made its European debut today, launching in the UK. "Consumers living in those two countries can choose from two of Roku's best-selling models in the U.S. - the Roku LT and the Roku 2 XS - with both now available for pre-order at Amazon.co.uk," according to their release. As the internet-connected, non-MSO set-top box industry matures, it's great to see the international growth. Roku recently launched a stick that can turn any TV into a smart one and are now bringing a few of their devices to TV viewers across the pond.
While the social web is instantly global, linear television is definitely not. Rights to distribute top television content globally often prevents top programming from airing outside the US for months. Completely different linear programming schedules is now forcing social TV startups to carefully launch in new markets to make sure TV needs are being addressed in each market's ecosystem. Zeebox is one of these apps that launched in the UK that we're extremely excited to see. It launched in early November with very good reviews. Available on iPad, iPhone and Zeebox.com, it combines a social program guide with real-time tweets and (for internet-connected TVs) a remote control, as well.