TVNewser Show TVNewser TVSpy SocialTimes AllFacebook GalleyCat PRNewser AgencySpy FishbowlNY FishbowlDC MediaJobsDaily UnBeige 10,000 Words

Posts Tagged ‘Univision’

‘Nuestra Belleza Latina’ becomes first show to top Facebook’s weekly buzz ratings

NBL_logo_Hero_780x439We are a month into the eighth season of ‘Nuestra Belleza Latina’ – Univision’s hit reality beauty competition show – and the impressive ratings continue to make Univision a top 10 network among the important adults 18-34 and 18-49 demographics.

On the social TV front, Nuestra Belleza Latina set a milestone on Friday, becoming the first TV show (in English and Spanish) to top  Facebook’s weekly buzz rankings.

According to Facebook, “[t]he rankings are based on both frequency and momentum: the Facebook conversations that not only got a lot of buzz during the week, but also saw a notable increase compared with the previous week.” Read more

Mediabistro Event

TVNewser Show Coming to NYC on April 29!

TVNewser ShowThe TVNewser Show Seminar & Media Job Fair will explore the way TV business and technologies are changing through informative panels and discussions with industry experts. Attendees will also have the opportunity to network with other like-minded professionals at the event's exclusive media job fair. Register before midnight on April 28 to save on on-site pricing!

Three Social Activations That Will Drive Tonight’s ‘Premio Lo Nuestro’ Latin Music Awards

premio.aiTonight at 8pm EST, the 26th annual ‘Premio Lo Nuestro’ Latin Music Awards will air on Univision. Last year, we wrote about T-Mobile’s role in making the show’s Silver Jubilee the most social yet.  T-Mobile returns this year as the presenting sponsor, and the show seeks to surpass last year’s success and scale with new social and digital integrations.

Last year’s telecast reached 11.6 million viewers and made Univision the No. 2 network for the night (regardless of language) among Adults 18-34 for the fourth consecutive year. Social has proven to be an extremely powerful ratings driver for music award shows, and Univision will attempt to build buzz before, during, and after tonight’s show mainly via three new activations:

Read more

Univision partners with Applicaster to give viewers a deeper way to connect with characters

Univision-select-a-friendWe’ve wrote about Univision’s innovation in social TV many times. Now the “the leading media company serving Hispanic America,” is partnering with Applicaster, an Israel-based social TV company to use their CrossMates platform. Here are the details. Read more

Exclusive: Univision presents multiplatform experience for hit telenovelas at Lost Remote Show

Characters App homepage_1The Lost Remote Show LA is currently underway and we’re continuing to break social TV news.  David Beck, Senior Vice President, Social Media, for Univision Communications Inc. just presented an amazing transmedia partnership with Toyota for Televisa’s telenovelas. Here are the details, exclusively on Lost Remote. Read more

An inside look at how Univision capitalized on social for the Latin Grammy’s

AlejandraEspinoza_LG_social wallLast week the Latin Grammy’s dominated social TV on multiple fronts. Celebrity selfies were only one part of a major social TV win for Univision. Here are the highlights from the event including an interview with David Beck, Univision’s SVP and GM of social media. Read more

How Univision is making social TV an even bigger part of this year’s ‘Premios Juventud’

A year ago, Univision helped define social TV for big tent pole events with their content and activations around Premious Juventud on tonight at 8pm ET. With new platforms, more content and a social web that’s matured and grown since last year the network isn’t just launching a campaign, they’re changing how social affects the entire production.  Read more

With T-Mobile’s help, Univision’s 25th Annual Latin Music Awards prepares for its most social broadcast ever

The award show that has helped launch the careers of Selena, Enrique Iglesias, Shakira, and Ricky Martin since its initial telecast, is preparing for its most social broadcast ever. Univision’s 25th annual “Premio Lo Nuestro” Latin Music Awards has secured Honda, Chevrolet, L’Oréal Paris, McDonald’s and Old Navy, and T-Mobile USA  as sponsors. Here’s how they’re working with T-Mobile to make the awards the most social broadcast yet. Read more

Latin Grammys make big splash on social TV [infographic]

Last week Univision aired the 13th Annual Latin Grammy Awards. The network has continued to expand their investment in social TV and their strategizing continues to pay off. “As part of its social engagement efforts, Univision ranked as the No. 1 broadcast network with social TV activity with the Latin GRAMMY Awards as the second most popular broadcast, followed by the green carpet special ‘Noche de Estrellas’ on November 15,” according to the network. Additionally, “‘Noche de Estrellas’ outperformed the ‘BET Awards 2012 Pre-Show,’ the live from the red carpet shows for the Academy Awards, as well as ‘GRAMMY’s on E!,’” according to Trendrr. Here are the full details. Read more

Univision hosts Romney and Obama for 'meet and greet' on Facebook

The social TV election continues to grow. Before the first traditional debate has taken place between President Obama and former Governor Romney, Univision is hosting a "meet and greet" for each candidate, which is being streamed live on their Facebook page right now. Tonight the former governor is taking the stage in Miami and tomorrow night President Obama will. Here are more details about this "first of a kind" partnership with Facebook to make this social web event possible.

Read more

Univision's ‘Premios Juventud’ awards show tops social TV charts [infographic]

We recently wrote about the massive social TV strategy that Univision implemented for their tent pole 'Premios Juventud' awards show. The youth event, which was super-hero themed took place Thursday night and was not only successful in linear ratings (reaching 9.3 million viewers and ranking number one among 18-34s) but topped the social TV charts according to Trendrr and SocialGuide. Univision shared an infographic about the results exclusively with Lost Remote.

Read more

NEXT PAGE >>