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Posts Tagged ‘Univision’

Univision launches ‘Flama’, an over-the-top network in English for youth

logo_yellow_on_redUnivision is continuing to invest in digital content, this time with a brand new network, Flama.

The network, which can be accessed at TheFlama.com is the “first fully dedicated over-the-top network providing premium English-language video programming for 15 – 30 year olds who are inspired and entertained by the Latin culture that is influencing today’s younger generation.”

We interviewed Flama General Manager, Steven Benanav about the launch and why it’s important for social TV.

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‘Nuestra Belleza Latina’ becomes first show to top Facebook’s weekly buzz ratings

NBL_logo_Hero_780x439We are a month into the eighth season of ‘Nuestra Belleza Latina’ – Univision’s hit reality beauty competition show – and the impressive ratings continue to make Univision a top 10 network among the important adults 18-34 and 18-49 demographics.

On the social TV front, Nuestra Belleza Latina set a milestone on Friday, becoming the first TV show (in English and Spanish) to top  Facebook’s weekly buzz rankings.

According to Facebook, “[t]he rankings are based on both frequency and momentum: the Facebook conversations that not only got a lot of buzz during the week, but also saw a notable increase compared with the previous week.” Read more

Three Social Activations That Will Drive Tonight’s ‘Premio Lo Nuestro’ Latin Music Awards

premio.aiTonight at 8pm EST, the 26th annual ‘Premio Lo Nuestro’ Latin Music Awards will air on Univision. Last year, we wrote about T-Mobile’s role in making the show’s Silver Jubilee the most social yet.  T-Mobile returns this year as the presenting sponsor, and the show seeks to surpass last year’s success and scale with new social and digital integrations.

Last year’s telecast reached 11.6 million viewers and made Univision the No. 2 network for the night (regardless of language) among Adults 18-34 for the fourth consecutive year. Social has proven to be an extremely powerful ratings driver for music award shows, and Univision will attempt to build buzz before, during, and after tonight’s show mainly via three new activations:

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Univision partners with Applicaster to give viewers a deeper way to connect with characters

Univision-select-a-friendWe’ve wrote about Univision’s innovation in social TV many times. Now the “the leading media company serving Hispanic America,” is partnering with Applicaster, an Israel-based social TV company to use their CrossMates platform. Here are the details. Read more

Exclusive: Univision presents multiplatform experience for hit telenovelas at Lost Remote Show

Characters App homepage_1The Lost Remote Show LA is currently underway and we’re continuing to break social TV news.  David Beck, Senior Vice President, Social Media, for Univision Communications Inc. just presented an amazing transmedia partnership with Toyota for Televisa’s telenovelas. Here are the details, exclusively on Lost Remote. Read more

An inside look at how Univision capitalized on social for the Latin Grammy’s

AlejandraEspinoza_LG_social wallLast week the Latin Grammy’s dominated social TV on multiple fronts. Celebrity selfies were only one part of a major social TV win for Univision. Here are the highlights from the event including an interview with David Beck, Univision’s SVP and GM of social media. Read more

How Univision is making social TV an even bigger part of this year’s ‘Premios Juventud’

A year ago, Univision helped define social TV for big tent pole events with their content and activations around Premious Juventud on tonight at 8pm ET. With new platforms, more content and a social web that’s matured and grown since last year the network isn’t just launching a campaign, they’re changing how social affects the entire production.  Read more

With T-Mobile’s help, Univision’s 25th Annual Latin Music Awards prepares for its most social broadcast ever

The award show that has helped launch the careers of Selena, Enrique Iglesias, Shakira, and Ricky Martin since its initial telecast, is preparing for its most social broadcast ever. Univision’s 25th annual “Premio Lo Nuestro” Latin Music Awards has secured Honda, Chevrolet, L’Oréal Paris, McDonald’s and Old Navy, and T-Mobile USA  as sponsors. Here’s how they’re working with T-Mobile to make the awards the most social broadcast yet. Read more

Latin Grammys make big splash on social TV [infographic]

Last week Univision aired the 13th Annual Latin Grammy Awards. The network has continued to expand their investment in social TV and their strategizing continues to pay off. “As part of its social engagement efforts, Univision ranked as the No. 1 broadcast network with social TV activity with the Latin GRAMMY Awards as the second most popular broadcast, followed by the green carpet special ‘Noche de Estrellas’ on November 15,” according to the network. Additionally, “‘Noche de Estrellas’ outperformed the ‘BET Awards 2012 Pre-Show,’ the live from the red carpet shows for the Academy Awards, as well as ‘GRAMMY’s on E!,’” according to Trendrr. Here are the full details. Read more

Univision hosts Romney and Obama for 'meet and greet' on Facebook

The social TV election continues to grow. Before the first traditional debate has taken place between President Obama and former Governor Romney, Univision is hosting a "meet and greet" for each candidate, which is being streamed live on their Facebook page right now. Tonight the former governor is taking the stage in Miami and tomorrow night President Obama will. Here are more details about this "first of a kind" partnership with Facebook to make this social web event possible.

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