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Posts Tagged ‘Univision’

Univision’s Social TV Strategy for the 11th Annual ‘Premios Juventud’ Youth Awards

premios-juventud-2014-nominations-listUnivision’s 11th annual “Premios Juventud” youth awards takes place tonight at University of Miami’s BankUnited Center with coverage kicking off at 7pm ET. The show will features performances by Romeo Santos, Becky G, Pitbull, and Enrique Iglesias. Inglesias is also set to take home the ‘Supernova’ award.

Throughout the years, ‘the PJ’s’ seeks to connect passionate young fans with their favorite celebrities via social and digital.

T-Mobile USA will continue its sponsorship of the ’360 DJ @ PJ’ experience, a search to find the hottest up-and-coming DJs, to be featured during the show and also on the Univision.com website and mobile page which launched this week. This online section will feature exclusive photos, testimonials, and video footage of all three finalists including the actual DJ battle.   Read more

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ESPN and Univision on World Cup: Enjoy the Games…On Our Terms

FIFA-Mens-World-Cup-2014-Official-Logo-an-Schedule-in-Canada-TimingsUnivision and ESPN continue to set World Cup records – both on linear and streaming – and are surely benefiting from increased interest in the games and from the tremendous social media activity.

As rights holders, though, Univision and ESPN want to make sure that if people are watching or talking about the games, that they’re doing it on the networks’ terms.

As reported by the Wall Street Journal last week:

In recent years media companies and publishers have sparred over whether these clips fall under editorial “fair use.” This World Cup the message from ESPN and Univision is clear: It doesn’t.

Since the start of the tournament Vox Media-owned sports site SB Nation, one of the chief purveyors of quick World Cup content, has had two accounts suspended on Vine, according to its managing editor Brian Floyd.

SB Nation received suspension notices from Twitter, Mr. Floyd said, after a complaint from media-protection company Irdeto, which works on behalf of Univision.

“They don’t seem to mind people Vine-ing funny stuff like fans,” explained Clay Wendler, who quickly crafts Vines for SB Nation. But when it comes to goals — breathtaking moments of glory seemingly tailor-made for the six-second looping video format — rights-holders are more stringent, Mr. Wendler said. Twitter did not respond to requests for comment on its policies regarding World Cup content. Read more

Univision’s David Beck Takes Part in Social TV Twitter Chat with MIT Alumni Association

PrintLast Thursday – the first day of the World Cup – Univision’s David Beck, a true social TV expert, took part in a Twitter chat with the MIT Alumni Association. Beck graduated from the school’s MBA program in 2006.

We spoke to Beck last week about Univision’s partnership with Facebook for the World Cup and he told us: “We want to give our fans a live experience and a more engaging experience, wherever they are, whenever and on the device of their choosing.” This seems to be part of Univision’s strategy for all tent-pole events, and was certainly the case for the network’s 26th annual ‘Premio Lo Nuestro’ Latin Music Awards in February. Read more

Univision Bests ABC/ESPN in World Cup Social Activity [Saturday]

FIFA-Mens-World-Cup-2014-Official-Logo-an-Schedule-in-Canada-TimingsUnivision Deportes’ broadcast of World Cup matches yesterday delivered the most-watched Saturday of group play in Univision Deportes World Cup history. So far, the network’s coverage of this year’s games is pacing ahead of its 2010 World Cup coverage by +25% among Total Viewers and +11% among Adults 18-49 through 8 matches. Univision Deportes is also outdelivering ESPN/ABC network’s average by +7% among Total Viewers and +2% among Adults 18-49 through the first 8 matches of the World Cup. Read more

An inside look at Univision’s partnership with Facebook for the World Cup

Screen Shot 2014-06-13 at 2.27.53 AMThe World Cup is underway as millions take to social to share their passion for the games. Every major sporting event creates another opportunity for the major social networks to innovate in social TV and find a unique way to deliver content. For this year’s World Cup, Univision and Facebook struck an impressive partnership to track the games. “Univision will integrate Facebook and Instagram content in broadcast coverage while viewers are watching Univision Deportes Futbol Club, Contacto Deportivo, Republica Mundialista, as well as pre- and post-game coverage,” according to the announcement.

Facebook has launched special layer of data and content specifically for the World Cup, and as a result Univision is making a big investment in rolling out new, on-air tools to bring Facebook conversation and Instagram photos to broadcast in real-time. We interviewed Bob Morgan from Facebook’s Public Content Solutions (PCS) partner program and David Beck Univision’s Senior Vice President & General Manager of Social Media. Read more

Univision and T-Mobile partner to create new wireless service for Hispanic Americans

UCI_UniMobile_TMo_en_pos_R_4c[2]Coming off of their Upfront, Univision announced a major mobile project last week with T-Mobile. The new service for Hispanic Americans “combines the insights and programming content of Univision, the leading media company serving Hispanic America, with T-Mobile’s wicked-fast network and Un-carrier™ wireless innovation and know-how,” according to the announcement. Walmart will be the exclusive retailer of this service, “in approximately 1,800 of its stores throughout the country” and it will “also be available at 6,000 independent dealer locations serving Hispanic communities throughout the country.” Read more

Univision Upfront: ‘social is key component in how we create content and how we engage the audience’

photo 1Lost Remote just attended Univision’s upfront in New York City where social TV was a theme that extended throughout each executive’s presentation. Flama (the media company’s new OTT)  and Fusion (the newish English-language, millennial focused news partnership with Disney ABC) were among the platforms where digital and social were presented as part of their DNA. After the presentation, we caught up with David Beck, Univision’s SVP and GM of social media.  Read more

Univision launches ‘Flama’, an over-the-top network in English for youth

logo_yellow_on_redUnivision is continuing to invest in digital content, this time with a brand new network, Flama.

The network, which can be accessed at TheFlama.com is the “first fully dedicated over-the-top network providing premium English-language video programming for 15 – 30 year olds who are inspired and entertained by the Latin culture that is influencing today’s younger generation.”

We interviewed Flama General Manager, Steven Benanav about the launch and why it’s important for social TV.

Read more

‘Nuestra Belleza Latina’ becomes first show to top Facebook’s weekly buzz ratings

NBL_logo_Hero_780x439We are a month into the eighth season of ‘Nuestra Belleza Latina’ – Univision’s hit reality beauty competition show – and the impressive ratings continue to make Univision a top 10 network among the important adults 18-34 and 18-49 demographics.

On the social TV front, Nuestra Belleza Latina set a milestone on Friday, becoming the first TV show (in English and Spanish) to top  Facebook’s weekly buzz rankings.

According to Facebook, “[t]he rankings are based on both frequency and momentum: the Facebook conversations that not only got a lot of buzz during the week, but also saw a notable increase compared with the previous week.” Read more

Three Social Activations That Will Drive Tonight’s ‘Premio Lo Nuestro’ Latin Music Awards

premio.aiTonight at 8pm EST, the 26th annual ‘Premio Lo Nuestro’ Latin Music Awards will air on Univision. Last year, we wrote about T-Mobile’s role in making the show’s Silver Jubilee the most social yet.  T-Mobile returns this year as the presenting sponsor, and the show seeks to surpass last year’s success and scale with new social and digital integrations.

Last year’s telecast reached 11.6 million viewers and made Univision the No. 2 network for the night (regardless of language) among Adults 18-34 for the fourth consecutive year. Social has proven to be an extremely powerful ratings driver for music award shows, and Univision will attempt to build buzz before, during, and after tonight’s show mainly via three new activations:

Read more

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