BET unveiled it’s new and returning programming tonight at their annual upfront in New York City. 106 & Park, Real Husbands of Hollywood and the BET Awards are of course among the returning shows. Being Mary Jane, Burns BBQ and Comic View are among the new shows. Here’s a social recap from tonight’s event. Read more
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By Natan Edelsburg on May 15, 2012 7:49 AM
We're in the midst of upfront week, and more than ever before social TV is at the focus of the rhetoric being carved out for TV advertisers. Fox President of Digital David Wertheimer told us that there wouldn't be any big product announcements about social TV at their upfront. Instead, confidence in leadership as the number one TV network was explained through the importance of social TV. Here's how Peter Rice, Fox Broadcasting's Chairman of Entertainment described how...
By Natan Edelsburg on May 13, 2012 9:10 PM
On the eve of Fox's annual upfront, we spoke with David Wetheimer, the president of digital for Fox, who was also featured in a recent USA Today social TV story. The past year has been a defining one for the network's social TV efforts. Partnering with Twitter for DM-based voting for X Factor and launching "Touch," the first ever global social launch were just among their many innovations.
By Natan Edelsburg on May 10, 2012 7:23 AM
Last night media buyers poured into the Tent at Lincoln Center, a beautiful venue on Manhattan's Upper West Side to witness the A+E Networks upfront. HISTORY, Lifetime and A&E were the center of the evening with highlights on both returning and new programming. Not surprisingly A+E made sure to highlight their social footprint. We spoke with Robert DeBitetto the President and General Manager of A&E Network and BIO...
By Natan Edelsburg on May 9, 2012 1:01 PM
Tonight A+E Networks (which includes A&E, BIO, HISTORY, Lifetime and more) will host an upfront in NYC to unveil "what's next" for the coming year. We've recently written about HISTORY's Top Shot game and we've previously written about A&E's social game for their hit "Storage Wars". Now as HISTORY prepares to launch Hatfields & McCoys, a Civil War era show....
By Natan Edelsburg on May 1, 2012 8:13 AM
NBCU's E! pulled out all the stops at their upfront in NYC last night. Kardashians, Jonas and more poured into Gotham Hall as Ryan Seacrest hosted a night that unleashed a rebranding of the network, more scripted content and a mission to own pop culture like no brand has ever before. A big social TV moment happened at the beginning when Seacrest stated that E is not just the number ten network on Twitter, but the number ten brand. Here's a closer look at E!'s rebranding, social TV infused programming and more.