Following up on the tremendous success of the award-winning ‘Hashtag Killer,’ USA’s Psych has just launched ‘The S#cial Sector’, an eight-week multi-platform murder mystery. Directed by Kirsten Nelson (co-star Chief Vick), the competition can be accessed via desktop or tablet at SocialSector.usanetwork.com and Tweeted using #SocialSector. Read more
Looking for guidance as you job hunt? Look no further. Join our Job Search Intensive, an interactive online event starting June 11, 2013. Over four weeks, you’ll watch live weekly webcasts featuring HR professionals, career experts, and recruiters who will share best practices for landing interviews and getting hired. Register here.
It’s been a year since USA Network innovated with their Ustream of the Westminster Kennel Dog Show. In honor of the 137th Annual Show, the network is once again bringing social TV to the dogs. We interviewed USA’s SVP of Digital, Jesse Redniss about the big event. Read more
As ‘White Collar’s’ Neal Caffrey and Peter Burke have demonstrated, solving crimes requires collaboration,which is why this season, the show’s fans will be able to take their crime-solving skills to the next level. USA has partnered with the FBI to unveil “Real Life White Collar Crimes,” a cross-platform experience that will feature photos and information about real unsolved cases, which fans can access through an online gallery. Read more
One of the challenges of summer programming is, well, getting people to watch. As a marketing vehicle, social TV is more important than ever during the slower months, and USA is ramping up its efforts with six sponsored campaigns to support its slate of summer original premieres. And the campaigns are coming along with big-name sponsors.
On the same day as the Social TV Summit in San Francisco, TV ad sales execs packed Studio 8H (SNL's famous studio) for NBCU's Social TV Symposium. Sitting on the upper deck of the studio on the 9th floor you could easily see multiple "suits" peering over printed out PowerPoint and Excel budget sheets as they listened to Twitter, Facebook and NBCU's different TV brands discuss the state, progress and future of social TV.
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