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Posts Tagged ‘USA’

‘Psych’ series finale dominates social. Now what?

psychOn Wednesday, we wrote about ‘Psych All-Night,’ a marathon that USA Network hosted last Friday night to build buzz for the series finale of ‘Psych.’ ‘Psych-os’ took to social in full force for the event, with over 136,000 Twitter hashtag mentions, driving 114% fan growth on Instagram, and creating 21 Twitter trending topics.

The series finale itself resulted in even more impressive social numbers. #Psychout, #Psych, and #Psychallnight were three of the top five TV-related hashtags for the night, and @Psych_USA, the show’s official handle, garnered 57,046 mentions, which made it the most mentioned TV series account on Wednesday.

The numbers are great but it is not immediately obvious why USA would focus its efforts on building a social following for a show that is set to conclude; the strategy that the network took with ‘Modern Family’ which launched in syndication at the end of 2013 might offer some insight. Read more

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‘Psych All-Night’ social TV event results in huge gains for USA Network

psychLast Friday at midnight, USA hosted ‘Psych All-Night,’ a six-hour long all-nighter featuring six of the ‘Psych’ cast’s favorite episodes from the past eight seasons. The series finale of the show will air tonight at 9pm EST and will be followed by a ‘Psych After Pshow.’

USA hosted its first all-nighter for ‘Psych’ last February two weeks before the season premiere, and saw incredible results. It received  172,000 social mentions, and fans of the show voted more than 280,000 times for the episodes they wanted to appear as part of the marathon. The success certainly prompted USA to host another event, but the network pushed the boundaries even further this time around. Fans were invited to upload farewell videos to Instagram using hashtag #FarewellPsych, which were shown throughout the marathon. Fan tweets were also integrated into the telecast and displayed on the ‘Psychville’ part of the ‘Psych All-Night’ website.   Read more

How iPowow and Red Bull Media House are engaging European sports fans

461565852_640iPowow, a leading participation TV company based in Santa Monica, California, counts A&E and USA Network among its clients. In October, we wrote about how iPowow was working with USA to redefine the notion of syndication. The network had acquired the rights to broadcast Modern Family in syndication, and iPowow was helping to power Modern Family Live, which allowed fans to use second screen devices to participate in polls and quizzes while watching the episodes.

Two months ago, iPowow partnered with Red Bull Media House to create a social fan participation element for the FC Bayern München vs FC Red Bull Salzburg game, which aired on Red Bull Media House’s ServusTV. Fans were prompted to use computers or mobile devices to respond to questions displayed on-air during the telecast and to express their opinions about what was taking place during the game. The results were displayed in real-time both on the users’ devices and on TV. Read more

How USA Network is paving the way for social TV advertising

During USA’s upfront this past May the network made a big announcement that shows how important every screen is to the network.   They announced that they are, “redefining how consumers watch and interact with TV by unifying the viewing experience – both visually & functionally – across all devices.” In short, this means that they now have one sleek real-time look for their web, tablet and mobile platforms. Here’s how this strategy will pave the way for social TV advertising. Read more

USA’s Psych pushes social TV boundaries with The S#cial Sector

Following up on the tremendous success of the award-winning ‘Hashtag Killer,’ USA’s Psych has just launched ‘The S#cial Sector’, an eight-week multi-platform murder mystery. Directed by Kirsten Nelson (co-star Chief Vick), the competition can be accessed via desktop or tablet at SocialSector.usanetwork.com and Tweeted using #SocialSector. Read more

Social TV for the dogs: USA and Purina partner for the Westminster Kennel Dog Show

It’s been a year since USA Network innovated with their Ustream of the Westminster Kennel Dog Show. In honor of the 137th Annual Show, the network is once again bringing social TV to the dogs. We interviewed USA’s SVP of Digital, Jesse Redniss about the big event. Read more

USA’s ‘White Collar’ teams up with the FBI to solve real life crimes

As ‘White Collar’s’ Neal Caffrey and Peter Burke have demonstrated, solving crimes requires collaboration,which is why this season, the show’s fans will be able to take their crime-solving skills to the next level. USA has partnered with the FBI to unveil “Real Life White Collar Crimes,” a cross-platform experience that will feature photos and information about real unsolved cases, which fans can access through an online gallery. Read more

USA ramps up social TV efforts for summer months

One of the challenges of summer programming is, well, getting people to watch. As a marketing vehicle, social TV is more important than ever during the slower months, and USA is ramping up its efforts with six sponsored campaigns to support its slate of summer original premieres. And the campaigns are coming along with big-name sponsors.

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What you may have missed at NBCU's Social TV Symposium

On the same day as the Social TV Summit in San Francisco, TV ad sales execs packed Studio 8H (SNL's famous studio) for NBCU's Social TV Symposium. Sitting on the upper deck of the studio on the 9th floor you could easily see multiple "suits" peering over printed out PowerPoint and Excel budget sheets as they listened to Twitter, Facebook and NBCU's different TV brands discuss the state, progress and future of social TV.

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Shazam to power up to third of Super Bowl ads

Anyone who's unsure that brands are interested in spending on social TV should take a hard look at the work Shazam has executed since launching "Shazam for TV" last year. Next week, as many as one-third of the Super Bowl ads will have some Shazamable component, the company says.

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