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Posts Tagged ‘USA Network’

‘Psych All-Night’ social TV event results in huge gains for USA Network

psychLast Friday at midnight, USA hosted ‘Psych All-Night,’ a six-hour long all-nighter featuring six of the ‘Psych’ cast’s favorite episodes from the past eight seasons. The series finale of the show will air tonight at 9pm EST and will be followed by a ‘Psych After Pshow.’

USA hosted its first all-nighter for ‘Psych’ last February two weeks before the season premiere, and saw incredible results. It received  172,000 social mentions, and fans of the show voted more than 280,000 times for the episodes they wanted to appear as part of the marathon. The success certainly prompted USA to host another event, but the network pushed the boundaries even further this time around. Fans were invited to upload farewell videos to Instagram using hashtag #FarewellPsych, which were shown throughout the marathon. Fan tweets were also integrated into the telecast and displayed on the ‘Psychville’ part of the ‘Psych All-Night’ website.   Read more

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How USA Network is using social to redefine TV syndication

Screen Shot 2013-10-01 at 2.45.03 AMModern Family just launched in syndication on USA Network, a big win for the network that’s not usually known for its comedy. If you’ve never seen Modern Family, or heard of the hit show you might not even know it’s only a syndication launch with the network’s smart, social-TV savvy launch strategy.  Read more

Breaking: Social TV visionary Jesse Redniss will be leaving USA Network

After checking with several reliable sources Lost Remote has confirmed a rumor that social TV visionary Jesse Redniss  will depart USA Network and parent company NBC Universal in October. He will be leaving the company to pursue new adventures. With a new baby due any day and an industry at a pivotal moment, Lost Remote has learned that he’s excited to explore new opportunities and find ways that he can contribute to the social TV business from other vantage points.

Redniss has lead the network through breakthrough successes like Psych’s Hashtag Killer and more recently USA’s industry-defining screen unification.  Redniss and his team have won numerous awards including several Shorty Awards (the ceremony I produce) and Social TV Awards. Pay attention to what Redniss does next, it will be sure to have a huge impact on the social TV world.

USA Network announces TV Everywhere as streamed TV becomes the norm

USA Network isn’t only unifying their screens but they’re widening the platforms in which you can watch they’re linear programs. Today, the network announced the launch of TV Everywhere, which will be available on their website and via a new app called “USA Now.” Here are the details. Read more

How USA Network is paving the way for social TV advertising

During USA’s upfront this past May the network made a big announcement that shows how important every screen is to the network.   They announced that they are, “redefining how consumers watch and interact with TV by unifying the viewing experience – both visually & functionally – across all devices.” In short, this means that they now have one sleek real-time look for their web, tablet and mobile platforms. Here’s how this strategy will pave the way for social TV advertising. Read more

Exclusive: The results from USA Network’s TheS#cialSector for Psych

The Lost Remote Show is coming to an end and after an exciting day of social TV, we have some more big news to report. USA Network’s Jesse Redniss just presented results from their big social TV initiative TheS#cialSector, their big initiative for Psych this year. Here are the results. Read more

Social TV for the dogs: USA and Purina partner for the Westminster Kennel Dog Show

It’s been a year since USA Network innovated with their Ustream of the Westminster Kennel Dog Show. In honor of the 137th Annual Show, the network is once again bringing social TV to the dogs. We interviewed USA’s SVP of Digital, Jesse Redniss about the big event. Read more

USA’s ‘White Collar’ teams up with the FBI to solve real life crimes

As ‘White Collar’s’ Neal Caffrey and Peter Burke have demonstrated, solving crimes requires collaboration,which is why this season, the show’s fans will be able to take their crime-solving skills to the next level. USA has partnered with the FBI to unveil “Real Life White Collar Crimes,” a cross-platform experience that will feature photos and information about real unsolved cases, which fans can access through an online gallery. Read more

USA Network invites fans to create tagline for new season of ‘Psych’

USA Network is tapping into their fans to help develop the marketing strategy for the seventh season of Psych which will premiere on the network on Wednesday, February 27, at 10/9c. Through December 23rd fans were able to “ visit the Psych Tag iiit app on USANetwork.com or the show Facebook page to submit, review and rank taglines.” Read more

WWE launches first app, jumps into top 10 on iTunes

One of the major social TV players, WWE has recently launched their new app. iOS and Android devices will be able to use this second screen TV app that "activates during Monday Night Raw with live polls and content," according to their release. Less than a week since its launch, WWE is already seeing good results.

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