Last night's NBCU NewFront felt like Willy Wonka had built a social TV factory. While Occupy protests took over downtown, an intimate crowd packed into Skylight West on 36th Street and 10th Ave to enjoy NBCU's first ever Digital NewFront. The first part of the night was a fun presentation hosted by NBCU talent and execs followed by a carnival of social TV (that included creating a video of yourself within The Voice or a Weather Channel broadcast) and interactive digital displays of the media company's sixty different digital offerings....
Posts Tagged ‘USA Network’
Viggle's direct-to-rewards approach is continuing to interest networks. Today USA Network has announced they're partnering with Viggle to create a second screen experience around the classic, "To Kill A Mockingbird." During Saturday's airing at 8pm Eastern, they will be leveraging Viggle to tap into the film's fifty-year history. The network will be matching points earned by users for a donation of up to $20,000 to the Characters Unite nonprofit, which supports civil and human rights. Fans can also convert their points into donations.
If for some reason you decided to watch the football game on Superbowl Sunday instead of the the Puppy Bowl, you're in luck. USA Networks is partnering with Ustream to broadcast the Westminister Kennel Club Dog Show online. "Each day starting at 8:30amET, fans can view up to four different channels showing the live judging of all 185 individual breeds directly from the floor," according to their release.
Last month Miso debuted a new feature that allows TV brands to create their own synchronized second-screen experiences, a sort of "Wordpress" for social TV. The SideShows, as they're called, appear inside the Miso app itself: a collection of companion content all tied to a timeline, appearing at precise moments in a live or recorded TV show. Using a publishing tool, brands can easily create their own SideShow.
We recently gave you an exclusive look at the USA Anywhere app, powered by yap.tv. The second-screen app is now live and can be downloaded for iPhone and iPad here. Jesse Redniss, USA Network's VP of Digital Media gave us a quick interview on what to expect with the app: Lost Remote: Will you promoting the app on-air?
First on Lost Remote: Last night at the Social TV Summit press and VIP event Jesse Redniss, the VP of Digital for USA Network shared a sneak peak of their new second screen app that will be powered by yap.tv. The app isn't live yet but will be coming soon. Based on his presentation and some direct testing of the app itself, it appears that yap.tv's beautiful display, live chat, polls, pics, vids, and social chatter streaming are translating well in their branded "USA Anywhere" version of the app.
Facebook's Andy Mitchell told the audience at the Social TV Summit on Wednesday that he's "pretty confident" that his company's integration with USA Network helped drive incremental ratings for the show Psych. He provided some impressive numbers from Facebook's partnership with Nielsen to help back it up.
When you're a TV junkie, there are usually a few TV shows that make an impact on your consciousness beyond just watching every episode each week. These handful of shows are the ones you won't allow any distractions. Throughout the week, you bring the characters to life by dressing up as them for Halloween, comparing them to close friends and searching the net for interviews and pictures about them.