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Posts Tagged ‘USA Network’

How Huffington Post is promoting 'Political Animals' on social

We recently wrote about USA's Political Animals social TV strategy. In addition to a fake news site to generate social buzz, the network is also partnering with a real news site to capture the zeitgeist of the timely, limited-series drama. The Huffington Post, which will be launching a live video network of its own soon, has partnered with the show to allow its users to vote on real-life political animals. We interviewed Lauren Kapp, senior vice president, global strategy, marketing and communications at the Huffington Post Media Group.

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'Political Animals' uses fictional news site to engage fans

USA Network's busy summer continues with the recent launch "Political Animals", a new (limited series) political drama starring Sigourney Weaver as a Hillary Clinton-type lead navigating political and personal drama. The show's second episode premiered last night and was launched across the web with the help of social TV experts Campfire.

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TVGuide pushes into second screen with USA Network deal

In a unique social TV partnership, TVGuide.com has replicated USA Network's second-screen experience, Character Chatter, onto its site. Viewers who visit TVGuide's summer preview section can participate in real-time social conversations around USA shows like Burn Notice and Covert Affairs, just like they can on USANetwork.com. And you can bet on seeing...

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SocialSamba launches social TV platform for fan fiction

Remember SocialSamba? We uncovered the San Francisco/Minneapolis-based scripted social networking startup back in November after we wanted to learn more about the technology behind USA Network's Hashtag Killer platform for Psych. The "standard" we predicted the company would help create is coming true.

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How NBCU plans to scale social gaming across its TV brands

This week NBCU announced it was rolling out a new social gaming platform across its TV brands. Called the Universal Games Network, or UGN, the idea grew out of USA Network's success with the Character Arcade. Fans can play games, unlock content, win reward points and redeem them for real and virtual goods. And it's all connected with Facebook. We were curious how the platform will work across NBCU, so we interviewed Jesse Redniss, SVP of Digital for the USA Network brand properties.

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Inside look at NBCU's first Digital NewFront

Last night's NBCU NewFront felt like Willy Wonka had built a social TV factory. While Occupy protests took over downtown, an intimate crowd packed into Skylight West on 36th Street and 10th Ave to enjoy NBCU's first ever Digital NewFront. The first part of the night was a fun presentation hosted by NBCU talent and execs followed by a carnival of social TV (that included creating a video of yourself within The Voice or a Weather Channel broadcast) and interactive digital displays of the media company's sixty different digital offerings....

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USA Network teams up with Viggle for 'To Kill A Mockingbird'

Viggle's direct-to-rewards approach is continuing to interest networks. Today USA Network has announced they're partnering with Viggle to create a second screen experience around the classic, "To Kill A Mockingbird." During Saturday's airing at 8pm Eastern, they will be leveraging Viggle to tap into the film's fifty-year history. The network will be matching points earned by users for a donation of up to $20,000 to the Characters Unite nonprofit, which supports civil and human rights. Fans can also convert their points into donations.

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Watch Westminister Kennel Dog Show on USA Network's Ustream

If for some reason you decided to watch the football game on Superbowl Sunday instead of the the Puppy Bowl, you're in luck. USA Networks is partnering with Ustream to broadcast the Westminister Kennel Club Dog Show online. "Each day starting at 8:30amET, fans can view up to four different channels showing the live judging of all 185 individual breeds directly from the floor," according to their release.

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USA debuts 'White Collar' on Miso SideShow

Last month Miso debuted a new feature that allows TV brands to create their own synchronized second-screen experiences, a sort of "Wordpress" for social TV. The SideShows, as they're called, appear inside the Miso app itself: a collection of companion content all tied to a timeline, appearing at precise moments in a live or recorded TV show. Using a publishing tool, brands can easily create their own SideShow.

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USA Network's Anywhere iPad app goes live

We recently gave you an exclusive look at the USA Anywhere app, powered by yap.tv. The second-screen app is now live and can be downloaded for iPhone and iPad here. Jesse Redniss, USA Network's VP of Digital Media gave us a quick interview on what to expect with the app: Lost Remote: Will you promoting the app on-air?

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