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Posts Tagged ‘vampire diaries’

EW‘s Jess Cagle on How Social TV Helps Print Magazines

It’s accepted knowledge that digital is upending traditional media. But sometimes, that’s just not the case. In the latest installment of Mediabistro’s So What Do You Do?, Entertainment Weekly managing editor Jess Cagle tells how social TV has been a boon to his mag’s print sales:

“There is tremendous engagement around television… I will very often look at the social media surrounding of a particular show and make the [cover story] decision based on that,” Cagle explained, pointing toVampire Diaries as an example. “We thought there is so much social media going on around the show, and it went crazy.  Ian Somerhalder tweeted it out to his legion of followers, and that actually translated into print sales.”

Read the full interview in So What Do You Do, Jess Cagle, Managing Editor of Entertainment Weekly?

Mona Zhang

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Did Twitter help The CW’s decision to pick up ‘The Originals’?

On April 25th The CW aired a backdoor pilot of “The Originals,” a spin-off of The Vampire Diaries. Did feedback from Twitter help the network make it’s decision to pick up the show the next day? According to sentiment analysis from Fizziology, the pilot received 81% positive sentiment, with 20% of conversations saying they’d watch it. Read more

Making TV relevant for the social generation, meet Troika

If you know anything about teenagers and young adults, you know that they get bored very easily. In the age of millions of apps, TV channels and entertainment outlets, it’s extremely hard to to keep “tech savvy, culturally progressive 18-34-year-olds,” glued to a brand built for them like The CW. Troika, a brand consultancy and creative agency has been working with The CW since it’s inception in 2006 to help keep this demo entertained through strategic branding. This TV season they’ve launched a major rebrand for The CW, which they describe as “branding in the cracks,” more specifically, “finding new areas and platforms for the brand to be expressed.” We interviewed Troika Creative Director Reid Thompson about the social TV rebrand. Read more

Exclusive: The most adored TV showrunners [infographic]

Networked Insights (NI) continues to put together interesting data that highlights different spectrums of the TV ecosystem on the social web. We reported on their upfront predictions (for NBC, ABC, Fox) and which TV stars from new programming had the most buzz. Now the NYC-based company has provided Lost Remote exclusively with an inside look at the most popular TV show runners on the social web.

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An inside look at The CW's social TV strategy

The CW's audience was born into the social web. This fact has forced the network to quickly adapt to the Gossip Girl and Vampire Diary-loving fans that are loud, passionate and screen-agnostic when it comes to programming. We spoke to Rick Haskins, The CW's Executive Vice President of Marketing and Digital Programs about their social TV strategy.

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