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Posts Tagged ‘vh1’

VH1 Social Team ‘Hits the Floor’ Ahead of Finale of its Hit Summer Show

VH1-logoLast week, Philippe P. Dauman, CEO and president of Viacom pointed to ‘Hit The Floor’ and ‘Love & Hip Hop: Atlanta‘ as the main drivers of VH1′s tremendous year-over-year ratings growth.

Like ‘Love & Hip Hop: Atlanta,’ the growth of ‘Hit the Floor’ Season 2 – and by extension – VH1 – can largely be attributed to its social and digital savvy.  This season of ‘Hit the Floor,’ which concludes tonight,  has seen a 91% increase in full episode streaming and a 215% increase in webisode stream viewers over Season 1.

Season 2 full episode streaming has also averaged an impressive 84% completion rate, also up from last season. On the linear ratings front, the show was the #1 new scripted series of the summer on cable among Adults 18-49 in its debut season, and currently ranks as the #1 ad-supported scripted drama on cable among women 18-49.

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VH1 and Republic Records Team to Make a Band Famous

615x462We are more than halfway through a 24-hour livestream event in which VH1 and Republic Records are partnering to ‘Make a Band Famous.’ The livestream began last night at 8pm and will continue through tonight, when one band will emerge with a contract from Republic Records and a live showcase at Brooklyn’s Northside Festival. VH1 is a main backer of the Northside Festival, and Lost Remote writer Natan Edelsburg moderated a panel with Viacom executives earlier today at the Wythe Hotel on the topic of ‘Fueling Social Fandom.’

VH1 and Republic Records asked unsigned artists to submit a 15-second clip of an original song on Instagram using the hashtag #MABF, along with their name using hashtag #YourBandName. Entries were accepted through mid-May and available to see via MakeABandFamous.VH1.com and MABF.VH1.com.  Read more

Fueling social fandom: a conversation with VH1, MTV and Comedy Central

Screen Shot 2014-06-12 at 12.23.58 AMSocial TV is coming to Brooklyn tomorrow as the Northside Festival (a major music and entertainment festival in Williamsburg in Brooklyn) cooks off. I’ll be moderating a panel on fueling social fandom with three thought leaders from the social TV space. I’ll be joined by Tom Chirico, VP of Digital and Social Engagement at VH1, Tom Fishman VP, Content Marketing and Fan Engagement for MTV and Don Steele, the Senior Vice President of Fan Engagement and Multi-Platform Marketing at Comedy Central to discuss the following.  Read more

‘Love & Hip Hop: Atlanta’ Aiming to Be Most Social Show of the Summer

31826The most social reality show of last summer, VH1’s ‘Love & Hip Hop: Atlanta,’ is looking to make an even bigger splash this season.

Season 3, which premiered Monday night at 8pm EDT, will feature a deep on-air Instagram integration. ‘Check Yourself’ – the corresponding digital series to ‘Love & Hip Hop’ which features the show’s cast members watching and reacting to big moments – will be included during every episode of ‘Love & Hip Hop’ and will call for fans to engage on Instagram, Facebook, Twitter, and in the VH1 app.

Two times during each episode, viewers will see an Instagram picture showing the reaction of one of the show’s characters during an exciting moment. This will be immediately followed by a call to action for viewers to check out @LoveHipHopVH1 on Instagram to see the character’s unfiltered reaction. The reaction will also be available on Facebook and Twitter at the same time. Read more

How VH1 Became a Linear, Digital, and Social Juggernaut

VH1-logoLost Remote recently had the opportunity to meet with Dan Sacher and Jonathan Mallow, SVP and VP, respectively, of Connected Content at VH1. Sacher and Mallow walked through the network’s recent successes and future plans, and it is clear that the network is now a linear, digital, and social juggernaut.

In 2013, VH1 enjoyed triple-digit year-over-year follower growth on Facebook and Twitter, becoming the third-most social non-cable sports network. The executives attributed part of their success to VH1’s willingness to experiment, take advantage of what’s trending, and employ a 24/7, 365 approach to social programming around shows. The network focuses not only on building buzz for upcoming episodes, but also on leveraging its digital assets – including VH1.com and the VH1 app – to host exclusive content and keep fans of shows engaged throughout the rest of the week and the year.

The soundness of this approach is reflected in the numbers. Linear ratings are up 33% in the coveted 18-49 demo, and the average time that visitors to VH1.com spend with video is more than double that of visitors to Bravo or TLC (129% and 136% more, respectively), and more than six times that of E! (550% more). Read more

Coming Soon: New Versions of Hit VH1 Shows, Starring Cats

Screen Shot 2014-04-01 at 2.29.22 PMApril Fools’!

Getting in on the prank-filled day, VH1 issued a press release announcing a new slate of programming titled ‘Feline Fridays’ – versions of the network’s most popular reality shows starring cats – complete with descriptions and teasers.

- “Mob Cats” tags along with Staten Islands most (in)famous litter as they scratch, paw and pounce their way to the top. These kitties will definitely need all nine of their lives.

-  Love & Hip Hop: Catlanta” The claws are out as these kittens hustle the game to make it in hip-hop. Some get distracted by laser pointers, though.

-  Love & Hip Hop: Meow York” These bad kitties are prowling Meow York and they aren’t playing nice in the litter box. The claws will most certainly come out.

- “Behind the Scratch Board: Kitty Purry” examines the glamorous – and yet still very lazy and indifferent – life of America’s most famous kitty and her famous momma, Katy Perry. Read more

Exclusive: Palladia to give SXSW 2014 attendee programming power for a day

unnamedNext week, the film, television, music, and tech industries will descend upon Austin for South by Southwest (SXSW). The festival has grown tremendously in the past five years, and many brands use the week to shine a spotlight on new projects.

VH1 will be heading down and will focus on marketing its hi-def music channel, Palladia. Whereas MTV and VH1 have strayed away from music programming, Palladia is dedicated to showcasing music from Viacom’s portfolio 24/7.

On March 12, the network will be taking over Cedar Door Grill in Austin for “Palladia’s EPIC. AWESOME. SHOWCASE.” More exciting, though, is that Palladia will be giving one fan at SXSW the opportunity to program Palladia for an entire day with whatever live music content they want to show. SXSW attendees simply have to tweet about their “epic” and “awesome” experience using hashtag #epicawesome and Palladia will be choosing the winner based on the most compelling tweets received.

As TV and music options proliferate, networks will have to continue to integrate fan feedback into their programming schedules in order to hold their attention. “Simply put, fans impacting and influencing the programming is in my opinion not just the future of social TV, but TV in general,” Tom Chirico, VP, Digital and Social Engagement, VH1 and Palladia, told Lost Remote. “Digital has created the expectation that we live in an on-demand content world and through activations like this we’re bringing that same spirit to linear as well.” Read more

MTV to Release ‘Generation Cryo’ On App A Week Before TV Debut

generation chyroMTV is giving its second screen audience a sneak peak at a new documentary a week before its TV audience will get to see it.

“Generation Cryo,” a documentary following a 17-year-old who uncovers she has 15 half-siblings, will debut at midnight tonight on the MTV app, available to be watched all week on iPhone, iPad, and xBox 360 (for Xbox Live Gold members) before it debuts on TV next Monday at 10pmET.

“We’ve been actively experimenting with introducing new shows on the app to help build awareness and buzz leading to the premiere on television,” said Robyn DeMarco, Executive Vice President of Programming and Content Strategy for MTV. “Our audiences are living on these devices and these platforms provide new opportunities to super serve exclusive content to our fans while simultaneously creating new ways to integrate our ad partners.”

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VH1 launches new app, redefines all in one social, on-demand and sync experiences

Screen Shot 2013-10-17 at 8.26.57 AMToday, VH1 has launched a brand new app that brings together linear content, social features and second screen sync in a one-stop shop that communicates how the industry has evolved and grown on the second screen. Here are the details. Read more

Exclusive: An inside look at MTV’s social success with the Hangout Music Festival

Last weekend, Viacom’s MTV, VH1, CMT, Palladia and LOGO channels were down at the Hangout Music Festival leveraging social TV, traditional TV and an impressive multi-screen experience. The festival, on the gulf shores of Alabama has grown tremendously now in their 4th year. In addition to editorial coverage of the festival MTV, “wanted to evolve and extend our coverage model to extend to all screens, leaning heavily on social to help push out news coverage and VOD clips in real time, while also running a multi-camera live stream.” The hard work paid and MTV is sharing the results exclusively with Lost Remote. We also interviewed Dermot McCormack, head of Connected Content for Viacom Music & Logo Group about the big activation. Read more

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