MTV, VH1, CMT and LOGO have successfully made Social Media Week as sexy as Fashion Week. Today, at Viacom HQ in NYC, I’ll be moderating a panel featuring MTV’s Nev Schulman, VH1′s Drita D’Avanzo, CMT’s Cody Alan and Logo’s Ivy Winters to discuss “The Future of Social Media Interaction Between Fans and Entertainers.” Here are the details. Read more
Save $60 on our Job Search Intensive, an interactive online event starting June 11, 2013. Find the direction you need for your job search. Each week, we’ll feature career experts, recruiters, and HR professionals who will discuss how to get noticed by recruiters, interviewing tips, and how to create a stellar resume. Sign up soon while our early rates last. Register now.
Comcast Ventures recently invested in WhoSay, the celebrity social media platform. The company, which helps celebrities retain ownership over their social media content while helping amplify it, is becoming the go-to platform for major TV personalities. We spoke with CEO Steve Ellis about the company's future plans to make a big impact on the social TV industry.
Imagine a 24-hour, record-breaking bus tour with The Flaming Lips, combined with a multicamera live webcast that never stops, and you have MTV's O Music Awards. We survived the trip, tagging along on the press bus and covering the entire experience via four different Storify's. Here's a summary of the adventure, and click into the links below for more photos, tweets and clips.
Viacom's CMT channel recently aired its biggest tent-pole of the year, the CMT Awards. This year's awards not surprisingly was more social than ever before. The network incorporated social strategically throughout the night to successfully trend worldwide on Twitter minutes into the beginning of the broadcast.
Another unique brand activation has hit TV, this time touching multiple properties across Viacom Media Networks (VMN). This partnership is especially interesting because the core of the campaign will happen via hashtag-based contests that will then be featured on TV spots and in shows across CMT, VH1, Comedy Central and MTV. We spoke with Rachel Baumgarten, MTV Music Group's SVP of Integrated Marketing about the major partnership.
When Viacom Media Networks asked people about "social TV" in a new study, the most common responses involved the words "interactive," "friends" and "Facebook "or "Twitter." It was part of a research project to understand social TV through the eyes of the viewer. "One of the main goals of this research was to understand how to inspire social TV activity among our audiences," said Colleen Fahey Rush, who headed up the study. It found the top three social TV activities can be boiled down...
When Viacom Media Networks asked people about "social TV" in a new study, the most common responses involved the words "interactive," "friends" and "Facebook "or "Twitter." It was part of a research project to understand social TV through the eyes of the viewer. "One of the main goals of this research was to understand how to inspire social TV activity among our audiences," said Colleen Fahey Rush, who headed up the study. It found the top three social TV activities can be boiled down...
When Viacom Media Networks asked people about "social TV" in a new study, the most common responses involved the words "interactive," "friends" and "Facebook "or "Twitter." It was part of a research project to understand social TV through the eyes of the viewer. "One of the main goals of this research was to understand how to inspire social TV activity among our audiences," said Colleen Fahey Rush, who headed up the study. It found the top three social TV activities can be boiled down...
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