VICE, the global youth media company and content creation studio held their first NewFront presentation today at Manhattan’s Sunshine Theater on the Lower East Side. The company impressively did the opposite of what most NewFront/Upfront events have and still made noise. The whole presentation was less than an hour and there were no teleprompters or long presentations. Instead VICE Founder and CEO Shane Smith and Chief Creative Officer Eddy Moretti spoke briefly in between video packages that laid out the company’s new videos and how much they’ve grown over the past year including the success of their HBO docu-series. Read more
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5by, a video discovery app, recently announced media partnerships with VICE Media, Tribeca Enterprises, and DEFY Media. 5by allows users to find, watch, and share web videos and, rather than search for content, the app creates playlists based on ratings and a user’s mood. Along with the media partnerships, 5by also announced that both its iOS and Android apps are now compatible with Google Chromecast.
“5by is all about recommending and delivering the best videos. VICE, Tribeca and DEFY Media are some of the best video content creators and through our collaborations, 5by users can navigate those channels to watch freshly curated video playlists,” 5by CEO Greg Isenberg tells Lost Remote.
VICE, Tribeca, and DEFY will have partner channels and will be curating custom video playlists. The experiences will appear to 5by users either on the home screen or as channels depending on the time of day and on individual preferences.
“Partner channels are a win-win: 5by users are introduced to great content, and partners build new audiences and increase views,” Isenberg added. “We’re excited to work with additional creators, publishers and brands to realize this mutually beneficial vision.”