If it’s live, America’s tweeting. FX’s ‘Sons of Anarchy’ series finale and the second half premiere of ABC Family’s ‘Pretty Little Liars’ Season 5 were bumped to third and fourth place, respectively, on Nielsen’s Twitter TV Ratings chart. The number one and two spots were filled by ‘The Victoria’s Secret Fashion Show’ and the ’2014 Heisman Trophy Presentation’ (although it was a near lock that the Oregon Ducks’ Marcus Mariota would win). The Victoria’s Secret angels drove 1,216,000 tweets – nearly four times as many as the second place show in the category (‘Love & Hip Hop: Hollywood’ with 337,000 tweets).
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According to our analytics partner Canvs, which measures Twitter sentiment, 323,427 of 1,215,733 tweets about the show were emotional reactions. 41% of the emotional reactions included the word “love” and 20% included “beautiful.” The show drove the most emotional reactions when Adriana Lima walked the runway in a million dollar fantasy bra Below, some more insights from Canvs on what drove the Twitter conversation, followed by an infographic: Read more
The two are partnering on a custom synced experience in the CBS iOS App for tonight’s show that will give users information on the runway models, their outfits, and the musical guests performing.
“Engagement on the second-screen is now an established behavior for fans,” Rob Gelick, SVP and GM of CBS Interactive Digital Platforms tells Lost Remote. “We’re finding synced experiences to be a natural extension of the story-telling process.”
Users will have unprecedented access to this year’s Angels.
Displaying a tweet on TV? That was so 2012. Last month, Mass Relevance launched SocialPhoto™, a new tool that will allow “brands can easily tap into the social sharing already taking place on Instagram, as well as on Twitter, Facebook and Google+.” As 2012 wraps up, and photo platforms like Instagram evolve and grow, visualizing tweets on TV is not enough anymore. Here’s how Mass Relevance is helping TV networks and brands more easily bring photos into their social TV experience. Read more
The results are in via this past week’s social TV chart, provided exclusively to Lost Remote from Bluefin Labs. Victoria’s Secret’s fashion show helped the brand climb to the top, a 324% week over week change. Here are details of how their show on CBS helped them generate buzz and what other brands saw success last week. Read more