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Posts Tagged ‘victoria’s secret’

EXCLUSIVE: CBS and Victoria’s Secret Bringing Second Screen to The Runway

Victorias Secret 304CBS Interactive and Victoria’s Secret are bringing the second screen onto The Victoria’s Secret Fashion Show runway.

The two are partnering on a custom synced experience in the CBS iOS App for tonight’s show that will give users information on the runway models, their outfits, and the musical guests performing.

“Engagement on the second-screen is now an established behavior for fans,” Rob Gelick, SVP and GM of CBS Interactive Digital Platforms tells Lost Remote. “We’re finding synced experiences to be a natural extension of the story-telling process.”

Users will have unprecedented access to this year’s Angels.
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Mass Relevance launches new tool to curate photos for TV

Displaying a tweet on TV? That was so 2012. Last month, Mass Relevance launched SocialPhoto™, a new tool that will allow “brands can easily tap into the social sharing already taking place on Instagram, as well as on Twitter, Facebook and Google+.” As 2012 wraps up, and photo platforms like Instagram evolve and grow, visualizing tweets on TV is not enough anymore. Here’s how Mass Relevance is helping TV networks and brands more easily bring photos into their social TV experience.  Read more

National Lampoon’s Griswold family helps Old Navy generate social TV buzz

Pepsi, Victoria’s Secret and AT&T took the first three spots on this week’s Most Social TV commercials chart (exclusively provided to Lost Remote from Bluefin Labs), but Old Navy saw the biggest week over week change. Here’s why. Read more

Victoria’s Secret fashion show helps generate buzz for brand’s TV commercials

The results are in via this past week’s social TV chart, provided exclusively to Lost Remote from Bluefin Labs. Victoria’s Secret’s fashion show helped the brand climb to the top, a 324% week over week change. Here are details of how their show on CBS helped them generate buzz and what other brands saw success last week. Read more