If it’s live, America’s tweeting. FX’s ‘Sons of Anarchy’ series finale and the second half premiere of ABC Family’s ‘Pretty Little Liars’ Season 5 were bumped to third and fourth place, respectively, on Nielsen’s Twitter TV Ratings chart. The number one and two spots were filled by ‘The Victoria’s Secret Fashion Show’ and the ’2014 Heisman Trophy Presentation’ (although it was a near lock that the Oregon Ducks’ Marcus Mariota would win). The Victoria’s Secret angels drove 1,216,000 tweets – nearly four times as many as the second place show in the category (‘Love & Hip Hop: Hollywood’ with 337,000 tweets).
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According to our analytics partner Canvs, which measures Twitter sentiment, 323,427 of 1,215,733 tweets about the show were emotional reactions. 41% of the emotional reactions included the word “love” and 20% included “beautiful.” The show drove the most emotional reactions when Adriana Lima walked the runway in a million dollar fantasy bra Below, some more insights from Canvs on what drove the Twitter conversation, followed by an infographic: Read more
The results are in via this past week’s social TV chart, provided exclusively to Lost Remote from Bluefin Labs. Victoria’s Secret’s fashion show helped the brand climb to the top, a 324% week over week change. Here are details of how their show on CBS helped them generate buzz and what other brands saw success last week. Read more