Upfront week is already proving to be the platform for major social TV announcements. The Wall Street Journal is reporting that ESPN and Twitter will expand their partnership that was announced a year ago. Last year’s partnership set an important precedent that allowed advertisers to buy ads across TV and Twitter at the same time. Now video is becoming the focus of the growth of their partnership. Read more
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Streamworks International, a UK based company that's less than two years old, "specializes in capturing video of breaking news events" through their technology offerings. They've worked with AP Television news to deliver video to their different platforms and were just chosen as the streaming partner for the United Nations Department of Public Information. We spoke with CEO and founder Ray Mia about the company's goals to make it easier for TV to capture breaking news across multiple platforms.
Fox has announced a major partnership with analytics shop trueAnthem to track social TV across their properties. The announcement comes just as the fall TV season is about to kick into high gear and social TV buzz will surely follow. The "research and technology partnership" will be "focused on tracking the social sharing of FOX's digital television content and measuring its social influence," according to their announcement. We interviewed Judit Nagy, Vice President of Digital Analytics for Fox about this important dive into social TV analytics
AMC's Breaking Bad will premiere it's fifth and final season tonight at 10 p.m. The drama that might be best described as a high school chemistry teacher meets Scarface has received critical acclaim each season, earning star Bryan Cranston three Emmys and costar Aaron Paul one. We attended the movie-style premiere red-carpet last night in San Diego and spoke to the cast about social media and interviewed AMC's SVP of Digital Media and Content Mac McKean.
AMC's Breaking Bad will premiere it's fifth and final season tonight at 10 p.m. The drama that might be best described as a high school chemistry teacher meets Scarface has received critical acclaim each season, earning star Bryan Cranston three Emmys and costar Aaron Paul one. We attended the movie-style premiere red-carpet last night in San Diego and spoke to the cast about social media and interviewed AMC's SVP of Digital Media and Content Mac McKean.
AMC's Breaking Bad will premiere it's fifth and final season tonight at 10 p.m. The drama that might be best described as a high school chemistry teacher meets Scarface has received critical acclaim each season, earning star Bryan Cranston three Emmys and costar Aaron Paul one. We attended the movie-style premiere red-carpet last night in San Diego and spoke to the cast about social media and interviewed AMC's SVP of Digital Media and Content Mac McKean.
AMC's Breaking Bad will premiere it's fifth and final season tonight at 10 p.m. The drama that might be best described as a high school chemistry teacher meets Scarface has received critical acclaim each season, earning star Bryan Cranston three Emmys and costar Aaron Paul one. We attended the movie-style premiere red-carpet last night in San Diego and spoke to the cast about social media and interviewed AMC's SVP of Digital Media and Content Mac McKean.
AMC's Breaking Bad will premiere it's fifth and final season tonight at 10 p.m. The drama that might be best described as a high school chemistry teacher meets Scarface has received critical acclaim each season, earning star Bryan Cranston three Emmys and costar Aaron Paul one. We attended the movie-style premiere red-carpet last night in San Diego and spoke to the cast about social media and interviewed AMC's SVP of Digital Media and Content Mac McKean.
AMC's Breaking Bad will premiere it's fifth and final season tonight at 10 p.m. The drama that might be best described as a high school chemistry teacher meets Scarface has received critical acclaim each season, earning star Bryan Cranston three Emmys and costar Aaron Paul one. We attended the movie-style premiere red-carpet last night in San Diego and spoke to the cast about social media and interviewed AMC's SVP of Digital Media and Content Mac McKean.
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