Viggle , the second-screen platform that rewards its members for watching their favorite TV shows, has partnered with the NBA to provide rewards and discounts to fans watching the 2013 NBA Playoffs and The Finals. In January, Viggle announced a similar partnership with the NFL for its MyGuy app, its real-time fantasy sports app.
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Explore the latest trends and opportunities in social and mobile apps at Inside Social Apps, June 6-7 in San Francisco. Newly added speakers include Val Bauduin of Deloitte & Touche, LLP and Eric Setton
While syndication has become a huge business for digital content publishers, its reach has rarely spanned the mobile app or social TV world. Yesterday, though, Fox announced that the custom experiences it has until now created exclusively for its Fox Now apps will be made available to other second screen TV app providers. Read more
In September we wrote about Viggle’s launch of the MyGuy app, their foray into social TV fantasy football. This playoff season, Viggle has partnered with Hall of Fame quarterback Dan Marino to launch the MyGuy Playoff Football Challenge. Read more
Updated: Back in November, Viggle announced it was acquiring GetGlue for $25 million in cash and 48.3 million shares of stock, forming a social TV powerhouse. But there was a condition: $60 million in new financing from an investor, yet to be announced. The goal was to close the new financing round in December, but a new SEC filing this month revealed the two companies were “discussing an extension of such date and other potential modifications.”
Viggle (who recently acquired GetGlue) just released an interesting survey showing how their users plan to shop for the holidays and how much they plan on spending. The future of social TV definitely depends on profiling consumers that are engaging on social TV platforms. Viggle’s findings help them define their users in the exact way that a potential advertiser might need them to. Here are the results. Read more
Another Monday and another big acquisition announcement in the social TV world. As we reported earlier today, Viggle scooped up GetGlue, combining to form a second screen powerhouse in an increasingly competitive space. GetGlue has the bigger audience, but Viggle has the deeper pockets, a publicly-traded company (VGGL) founded by former American Idol exec Robert Sillerman that acquired Loyalize and quickly ramped up an aggressive team.
Social TV rewards platform Viggle has launched a new in-app experience in honor of the football season. MyGuy is "a fantasy football app that allows users to earn points and win prizes for watching the games on TV," according to the company. After viewers check into a sports game -- using the Viggle app -- they'll be given an option to use MyGuy. We spoke with Viggle President Chris Stephenson about the launch.
Viggle has tremendously emerged as the social TV startup to watch in 2012. The social TV rewards app launched in January and has continued to grow throughout the year. They've attracted brands and have given TV shows like NBC's TODAY an opportunity to sell social to sponsors. Just a few weeks after surpassing 1 million users, they're announcing how Viggle was during the London 2012 games.
Social TV continues to become a global phenomenon. Back in December, Loyalize (since acquired by Viggle) launched a partnership with Yahoo!7 in Australia to create FANGO, a social TV app that includes check-in and polling capabilities for the country's TV market. Today FANGO is announcing 500,000 app downloads and over one million check-ins for their platform...
The second-screen loyalty app Viggle announced today that it's now encouraging developers to build their own custom TV experiences on the Viggle platform. For example, a show producer could enhance the second-screen experience with polls, prediction cards, mood-o-meters, trivia and quizzes. Or a network could create a game that rewards users with the same redeemable points viewers receive while using the Viggle app.
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