Soon, Viggle users will be able to identify and match TV programs and movies with their mobile device in addition to being able to identify music, which they’re able to do now with the current Gracenote integration. With Gracenote’s Entourage ACR platform in place, Viggle users should expect faster, more accurate identification of the shows they’re watching. Read more
Posts Tagged ‘Viggle’
In early July, Viggle, the entertainment marketing and rewards platform, announced Viggle Access, an advertising offering across the Viggle, Wetpaint and NextGuide platforms for TV networks and brand partners.
The new offering is designed to allow brand and TV network partners to reach a specific individual in a highly targeted manner and drive tune-in and views against a very specific piece of content. The three ad products that comprise Access are Reach, Promote and Brand Sync. According to the company:
Reach allows advertisers to identify the appropriate audience to target based on first-party data, including age, gender, location and TV tune-in behavior.
Promote drives TV fans to tune into, and engage with, specific shows and web-based content through a variety of editorial content.
Brand Sync allows marketers and networks to continue the conversation with their targeted consumer by allowing Viggle Members to check into the TV commercial on-air using the Viggle mobile app available for iOS and Android devices.
Collective, a cross-platform advertising company, and Viggle, the social TV check-in and rewards company, have been trying to convince advertisers that they cannot rely solely on linear TV advertising to reach consumers. Now, a recent study released by wywy (another cross-platform advertising company) and TNS Infratet finds that while second screen usage generally erodes TV advertising effectiveness, cross-platform advertising solutions used in conjunction with a traditional linear spend can actually improve ad awareness among second screen users who are also watching TV.
According to the study (conducted bt TNS Infratest, commissioned by wywy), among viewers who used a second screen device while watching TV, the TV ad awareness dropped 58 percent compared to TV-only viewers participating in the study.
The study also found that when cross-media ad technology synching the delivery of TV and online ads onto the second screen was used, TV ad awareness increased by more than 40 percent, creating an uplift among the mobile and tablet users. Read more
Social TV rewards and check-in company Viggle today has released the results of its ‘Brand Effect Study,’ which Nielsen ran.
The key finding is that exposure to ads both on TV and the Viggle app resulted in higher brand and message recall, likeability, and purchase intent. Nielsen surveyed three groups of Viggle members:
1) TV Only Exposed – Those that watched and checked into a TV show where the ad aired, but were not served the ad in the app, Viggle Only Exposed, and TV and Viggle Exposed.
2) Viggle Only Exposed - Users that did not check into or watch a TV show where the ad aired, but had the opportunity to view the ad on Viggle.
3) TV and Viggle Exposed - Users that watched and checked into a TV show where the ad aired and were also served the ad in the Viggle app.
The study found that those in the ‘TV and Viggle Exposed’ group had a 46% brand recall compared to 33% of the ’TV Only Exposed.’ Additionally, the 20% of ‘TV and Viggle Exposed’ users who said that they were interested in purchasing the product seen in the ad was nearly double the number of ‘TV Only‘ users (12 %). Read more
Viggle’s success as a publicly-traded social TV company will hinge on the brand partnerships it is able to secure for its mobile entertainment marketing and rewards platform.
The company has taken a step in the right direction in its World Cup partnership with Clorox, who will be sponsoring Viggle’s newest game, Vigoooal. The real-time sports game will allow Viggle users to answer trivia questions during World Cup games for the chance to win gift cards, music downloads, and other prizes. users play Vigoooal during a live game, they can answer questions related to the game, teams and players to gain Viggle Points and then see how they compare to other players by checking a leaderboard featuring top scorers. Read more
In one of their biggest announcements since inception, social TV company Viggle just announced a brand new Viggle Store that will allow users to redeem points for music downloads. The relationship between music and television has been an extremely strong driver of social conversations around programs. Viggle, who recently went public on NASDAQ is now making a big investment in the music community and social TV. Here are the details. Read more
In January, social TV platform Viggle acquired Dijit and their NextGuide platform that Lost Remote has covered closely since its inception. Last week Viggle released a new survey showing how users are interacting with TV as a result of their platform. “Viggle TV Reminders drive 47 percent of recipients to tune in to live TV, and 34 percent to watch shows they otherwise would not have watched, says user survey,” the company announced. Read more
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