As social tv analytics become increasingly important for networks and advertisers alike, second screen apps now find themselves in a great position to enhance their revenue streams. Viggle, an app that “listens” to what is on TV and rewards users with points for every minute watched, has recently announced the launch of the Viggle Audience Network. The network will provide advertisers with access to very specific groups of the ten million users – included more than three million registered Viggle users. Viggle Audience Network launch partners include Boxfish, BuddyTV, and Dijit Media’s NextGuide. Read more
Posts Tagged ‘Viggle’
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Since launching in January 2012, Viggle has been making a splash as the go-to second screen app for brands and advertisers alike. We’ve recently written about Viggle’s partnership with the NBA for the 2013 NBA Playoffs and about their partnership for with Dan Marino for their MyGuy app activation surrounding the NFL Playoffs. Read more
Viggle , the second-screen platform that rewards its members for watching their favorite TV shows, has partnered with the NBA to provide rewards and discounts to fans watching the 2013 NBA Playoffs and The Finals. In January, Viggle announced a similar partnership with the NFL for its MyGuy app, its real-time fantasy sports app.
Updated: Back in November, Viggle announced it was acquiring GetGlue for $25 million in cash and 48.3 million shares of stock, forming a social TV powerhouse. But there was a condition: $60 million in new financing from an investor, yet to be announced. The goal was to close the new financing round in December, but a new SEC filing this month revealed the two companies were “discussing an extension of such date and other potential modifications.”
Another Monday and another big acquisition announcement in the social TV world. As we reported earlier today, Viggle scooped up GetGlue, combining to form a second screen powerhouse in an increasingly competitive space. GetGlue has the bigger audience, but Viggle has the deeper pockets, a publicly-traded company (VGGL) founded by former American Idol exec Robert Sillerman that acquired Loyalize and quickly ramped up an aggressive team.
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