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Posts Tagged ‘Viggle’

Nielsen Study: Combined TV and Viggle Ad Exposure More Effective

screenshots_304x200Social TV rewards and check-in company Viggle today has released the results of its ‘Brand Effect Study,’ which Nielsen ran.

The key finding is that exposure to ads both on TV and the Viggle app resulted in higher brand and message recall, likeability, and purchase intent. Nielsen surveyed three groups of Viggle members:

1) TV Only Exposed – Those that watched and checked into a TV show where the ad aired, but were not served the ad in the app, Viggle Only Exposed, and TV and Viggle Exposed.

2) Viggle Only Exposed - Users that did not check into or watch a TV show where the ad aired, but had the opportunity to view the ad on Viggle.

3) TV and Viggle Exposed -  Users that watched and checked into a TV show where the ad aired and were also served the ad in the Viggle app.

The study  found that those in the ‘TV and Viggle Exposed’ group had a 46% brand recall compared to 33% of the  ’TV Only Exposed.’  Additionally, the 20% of ‘TV and Viggle Exposed’ users who said that they were interested in purchasing the product seen in the ad was nearly double the number of ‘TV Only‘ users (12 %). Read more

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Clorox Sponsors Viggle’s Second Screen World Cup Trivia Game, ‘Vigoooal’

BqRL_3bCYAAMYkhViggle’s success as a publicly-traded social TV company will hinge on the brand partnerships it is able to secure for its mobile entertainment marketing and rewards platform.

The company has taken a step in the right direction in its World Cup partnership with Clorox, who will be sponsoring Viggle’s newest game, Vigoooal. The real-time sports game will allow Viggle users to answer trivia questions during World Cup games for the chance to win gift cards, music downloads, and other prizes. users play Vigoooal during a live game, they can answer questions related to the game, teams and players to gain Viggle Points and then see how they compare to other players by checking a leaderboard featuring top scorers. Read more

Viggle wraps social TV around Wetpaint with new points system

Screen Shot 2014-06-08 at 12.19.49 PMViggle, the publicly traded social TV company, acquired Wetpaint (a celebrity and entertainment news site) back in December of last year. They’ve just announced that Viggle’s points system will be built into the video you watch in Wetpaint. “Now consumers can earn Viggle points for watching video content at Wetpaint.com, a leading digital destination and social publishing platform for entertainment fans.” Here are the details.  Read more

Viggle Continues Adding to Social TV Patent Portfolio

screenshots_304x200Viggle last week announced that it received a Notice of Allowance from the U.S. Patent and Trademark Office (“USPTO”) for “Portfolio Optimization for Media Merchandising.” The patent is for the company’s proprietary technology that “analyzes content distribution patterns over time to recommend the most optimal time and channel for distributing content to achieve higher levels of engagement.”

While the news may not have an immediate impact, the patent is a major victory for the company, and it will give marketers another tool to better engage with TV fans.

The Viggle portfolio includes the company’s eponymous mobile app, which listens to what is on TV and rewards users with points for watching, and the recently-acquired Wetpaint, an entertainment and social media platform. Read more

Viggle launches a store to allow users to redeem points for music downloads

Screen Shot 2014-05-23 at 11.33.44 AMIn one of their biggest announcements since inception, social TV company Viggle just announced a brand new Viggle Store that will allow users to redeem points for music downloads. The relationship between music and television has been an extremely strong driver of social conversations around programs. Viggle, who recently went public on NASDAQ is now making a big investment in the music community and social TV. Here are the details. Read more

47% of Users Who Receive Viggle TV Reminders Tune In to a Show

Screen-Shot-2014-05-01-at-3.48.40-PMIn January, social TV platform Viggle acquired Dijit and their NextGuide platform that Lost Remote has covered closely since its inception. Last week Viggle released a new survey showing how users are interacting with TV as a result of their platform. “Viggle TV Reminders drive 47 percent of recipients to tune in to live TV, and 34 percent to watch shows they otherwise would not have watched, says user survey,” the company announced.  Read more

Social TV consolidation continues: GetGlue rebrands as tvtag, Yahoo! shuts down IntoNow, Viggle buys Dijit Media

downloadThe past week has seen a tremendous amount of consolidation from some of the major platforms that have defined a now tiny world of “companion apps” to the TV viewing experience. Here are the details about GetGlue pivoting to tvtag, Yahoo! shutting down IntoNow and Viggle acquiring Dijit Media. Read more

Viggle Acquires Entertainment Media Company ‘Wetpaint’

viggle2Viggle, the app that “listens” to what is on TV and rewards users with points for every minute watched, has acquired entertainment media and technology company Wetpaint for $30 million in cash and stocks.

Wetpaint, an 8-year-old Seattle based startup, originally launched as a network for wikis, but in recent years morphed into a celebrity news and entertainment website currently reaching 12 million unique visitors a month.

Viggle blogged about the partnership Monday, teasing users to prepare for a deeper connection to their TV. Read more

Viggle’s ‘Audience Network’ to provide advertisers with big second screen opportunity

As social tv analytics become increasingly important for networks and advertisers alike, second screen apps now find themselves in a great position to enhance their revenue streams. Viggle, an app that “listens” to what is on TV and rewards users with points for every minute watched, has recently announced the launch of the Viggle Audience Network. The network will provide advertisers with access to very specific groups of the ten million users – included more than three million registered Viggle users. Viggle Audience Network launch partners include BoxfishBuddyTV, and Dijit Media’s NextGuide. Read more

‘The Ellen DeGeneres Show’ is giving away $100k using Viggle

Since launching in January 2012, Viggle has been making a splash as the go-to second screen app for brands and advertisers alike. We’ve recently written about Viggle’s partnership with the NBA for the 2013 NBA Playoffs and about their partnership for with Dan Marino for their MyGuy app activation surrounding the NFL Playoffs. Read more

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