Viggle and Opera Mediaworks have announced the launch of a new advertising product, ‘Add to DVR,’ that will allow consumers to add TV shows to their DVRs by clicking on a banner ad from their mobile devices.
The technology is adapted from Viggle’s Reminder technology and the ad unit communicates with a user’s DVR in real time to set up a recording. The unit allows advertisers to target potential viewers based on demographic, contextual content or social-media activity. A pilot campaign is in the works for a live event on a major TV network.
The first iteration of the ad unit is a full-page video interstitial hat ends with the “add to DVR” call to action. After users fill out a form with their ZIP code, email address, and cable service provider, the unit calls to the service provider and schedules the show. Read more