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Posts Tagged ‘Viggle’

Social TV consolidation continues: GetGlue rebrands as tvtag, Yahoo! shuts down IntoNow, Viggle buys Dijit Media

downloadThe past week has seen a tremendous amount of consolidation from some of the major platforms that have defined a now tiny world of “companion apps” to the TV viewing experience. Here are the details about GetGlue pivoting to tvtag, Yahoo! shutting down IntoNow and Viggle acquiring Dijit Media. Read more

Viggle Acquires Entertainment Media Company ‘Wetpaint’

viggle2Viggle, the app that “listens” to what is on TV and rewards users with points for every minute watched, has acquired entertainment media and technology company Wetpaint for $30 million in cash and stocks.

Wetpaint, an 8-year-old Seattle based startup, originally launched as a network for wikis, but in recent years morphed into a celebrity news and entertainment website currently reaching 12 million unique visitors a month.

Viggle blogged about the partnership Monday, teasing users to prepare for a deeper connection to their TV. Read more

Viggle’s ‘Audience Network’ to provide advertisers with big second screen opportunity

As social tv analytics become increasingly important for networks and advertisers alike, second screen apps now find themselves in a great position to enhance their revenue streams. Viggle, an app that “listens” to what is on TV and rewards users with points for every minute watched, has recently announced the launch of the Viggle Audience Network. The network will provide advertisers with access to very specific groups of the ten million users – included more than three million registered Viggle users. Viggle Audience Network launch partners include BoxfishBuddyTV, and Dijit Media’s NextGuide. Read more

‘The Ellen DeGeneres Show’ is giving away $100k using Viggle

Since launching in January 2012, Viggle has been making a splash as the go-to second screen app for brands and advertisers alike. We’ve recently written about Viggle’s partnership with the NBA for the 2013 NBA Playoffs and about their partnership for with Dan Marino for their MyGuy app activation surrounding the NFL Playoffs. Read more

The NBA and Viggle launch second screen partnership for the 2013 NBA Playoffs

Viggle , the second-screen platform that rewards its members for watching their favorite TV shows,  has partnered with the NBA to provide rewards and discounts to fans watching the 2013 NBA Playoffs and The Finals. In January, Viggle announced a similar partnership with the NFL for its MyGuy app, its real-time fantasy sports app.
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Fox launches second screen content syndication network with big partners

While syndication has become a huge business for digital content publishers, its reach has rarely spanned the mobile app or social TV world. Yesterday, though, Fox announced that the custom experiences it has until now created exclusively for its Fox Now apps will be made available to other second screen TV app providers. Read more

Viggle and Dan Marino launch second screen app for NFL Playoffs

In September we wrote about Viggle’s launch of the MyGuy app, their foray into social TV fantasy football. This playoff season, Viggle has partnered with Hall of Fame quarterback Dan Marino to launch the MyGuy Playoff Football Challenge. Read more

Viggle acquisition not happening, says GetGlue

Updated: Back in November, Viggle announced it was acquiring GetGlue for $25 million in cash and 48.3 million shares of stock, forming a social TV powerhouse. But there was a condition: $60 million in new financing from an investor, yet to be announced. The goal was to close the new financing round in December, but a new SEC filing this month revealed the two companies were “discussing an extension of such date and other potential modifications.”

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How will social TV users shop for the holidays?

Viggle (who recently acquired GetGlue) just released an interesting survey showing how their users plan to shop for the holidays and how much they plan on spending. The future of social TV definitely depends on profiling consumers that are engaging on social TV platforms. Viggle’s findings help them define their users in the exact way that a potential advertiser might need them to. Here are the results. Read more

What the Viggle-GetGlue acquisition means for the battle over the second screen

Another Monday and another big acquisition announcement in the social TV world. As we reported earlier today, Viggle scooped up GetGlue, combining to form a second screen powerhouse in an increasingly competitive space. GetGlue has the bigger audience, but Viggle has the deeper pockets, a publicly-traded company (VGGL) founded by former American Idol exec Robert Sillerman that acquired Loyalize and quickly ramped up an aggressive team.

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