Social TV rewards platform Viggle has launched a new in-app experience in honor of the football season. MyGuy is "a fantasy football app that allows users to earn points and win prizes for watching the games on TV," according to the company. After viewers check into a sports game -- using the Viggle app -- they'll be given an option to use MyGuy. We spoke with Viggle President Chris Stephenson about the launch.
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Posts Tagged ‘Viggle’
Viggle has tremendously emerged as the social TV startup to watch in 2012. The social TV rewards app launched in January and has continued to grow throughout the year. They've attracted brands and have given TV shows like NBC's TODAY an opportunity to sell social to sponsors. Just a few weeks after surpassing 1 million users, they're announcing how Viggle was during the London 2012 games.
The second-screen loyalty app Viggle announced today that it's now encouraging developers to build their own custom TV experiences on the Viggle platform. For example, a show producer could enhance the second-screen experience with polls, prediction cards, mood-o-meters, trivia and quizzes. Or a network could create a game that rewards users with the same redeemable points viewers receive while using the Viggle app.
The summer is upon us and that means that NBC News' morning show, "Today" is throwing its annual concert series. The network will be using the Toyota-sponsored event to experiment with social TV as they bring on acts like Pitbull, Chris Brown, Justin Bieber, Maroon 5 and more. They kicked off their social TV efforts with their first partnership with Viggle for Friday's Pitbull performance.
As USA Network announced a ramped up social TV strategy for the summer, its upfront took place at NYC's Lincoln Center. The event was produced as way more than just an opportunity to announce their new programming. From the red carpet to fan involvement to one of their biggest announcements during the presentation, social TV was part of the production. We spoke with Jesse Redniss, SVP of Digital for USA Network, Jason Hoch, SVP of Digital for WWE and several USA's "Characters".
Viggle's direct-to-rewards approach is continuing to interest networks. Today USA Network has announced they're partnering with Viggle to create a second screen experience around the classic, "To Kill A Mockingbird." During Saturday's airing at 8pm Eastern, they will be leveraging Viggle to tap into the film's fifty-year history. The network will be matching points earned by users for a donation of up to $20,000 to the Characters Unite nonprofit, which supports civil and human rights. Fans can also convert their points into donations.