The second-screen loyalty app Viggle announced today that it's now encouraging developers to build their own custom TV experiences on the Viggle platform. For example, a show producer could enhance the second-screen experience with polls, prediction cards, mood-o-meters, trivia and quizzes. Or a network could create a game that rewards users with the same redeemable points viewers receive while using the Viggle app.
Posts Tagged ‘Viggle’
The summer is upon us and that means that NBC News' morning show, "Today" is throwing its annual concert series. The network will be using the Toyota-sponsored event to experiment with social TV as they bring on acts like Pitbull, Chris Brown, Justin Bieber, Maroon 5 and more. They kicked off their social TV efforts with their first partnership with Viggle for Friday's Pitbull performance.
As USA Network announced a ramped up social TV strategy for the summer, its upfront took place at NYC's Lincoln Center. The event was produced as way more than just an opportunity to announce their new programming. From the red carpet to fan involvement to one of their biggest announcements during the presentation, social TV was part of the production. We spoke with Jesse Redniss, SVP of Digital for USA Network, Jason Hoch, SVP of Digital for WWE and several USA's "Characters".
Viggle's direct-to-rewards approach is continuing to interest networks. Today USA Network has announced they're partnering with Viggle to create a second screen experience around the classic, "To Kill A Mockingbird." During Saturday's airing at 8pm Eastern, they will be leveraging Viggle to tap into the film's fifty-year history. The network will be matching points earned by users for a donation of up to $20,000 to the Characters Unite nonprofit, which supports civil and human rights. Fans can also convert their points into donations.