In January, social TV platform Viggle acquired Dijit and their NextGuide platform that Lost Remote has covered closely since its inception. Last week Viggle released a new survey showing how users are interacting with TV as a result of their platform. “Viggle TV Reminders drive 47 percent of recipients to tune in to live TV, and 34 percent to watch shows they otherwise would not have watched, says user survey,” the company announced. Read more
Posts Tagged ‘Viggle’
Viggle, the app that “listens” to what is on TV and rewards users with points for every minute watched, has acquired entertainment media and technology company Wetpaint for $30 million in cash and stocks.
Wetpaint, an 8-year-old Seattle based startup, originally launched as a network for wikis, but in recent years morphed into a celebrity news and entertainment website currently reaching 12 million unique visitors a month.
As social tv analytics become increasingly important for networks and advertisers alike, second screen apps now find themselves in a great position to enhance their revenue streams. Viggle, an app that “listens” to what is on TV and rewards users with points for every minute watched, has recently announced the launch of the Viggle Audience Network. The network will provide advertisers with access to very specific groups of the ten million users – included more than three million registered Viggle users. Viggle Audience Network launch partners include Boxfish, BuddyTV, and Dijit Media’s NextGuide. Read more
Since launching in January 2012, Viggle has been making a splash as the go-to second screen app for brands and advertisers alike. We’ve recently written about Viggle’s partnership with the NBA for the 2013 NBA Playoffs and about their partnership for with Dan Marino for their MyGuy app activation surrounding the NFL Playoffs. Read more
Viggle , the second-screen platform that rewards its members for watching their favorite TV shows, has partnered with the NBA to provide rewards and discounts to fans watching the 2013 NBA Playoffs and The Finals. In January, Viggle announced a similar partnership with the NFL for its MyGuy app, its real-time fantasy sports app.
Updated: Back in November, Viggle announced it was acquiring GetGlue for $25 million in cash and 48.3 million shares of stock, forming a social TV powerhouse. But there was a condition: $60 million in new financing from an investor, yet to be announced. The goal was to close the new financing round in December, but a new SEC filing this month revealed the two companies were “discussing an extension of such date and other potential modifications.”