TVNewser TVSpy AgencySpy PRNewser SocialTimes AllTwitter AllFacebook InsideFacebook InsideSocialGames InsideMobileApps GalleyCat FishbowlNY FishbowlDC
KRON is looking for a Account Executive. see all

Posts Tagged ‘vigoooal’

Viggle Gives Advertisers ‘Access’ to Highly Targeted Second Screen Audience

Viggle_wordmark_763x423In early July, Viggle, the entertainment marketing and rewards platform, announced Viggle Access, an advertising offering across the Viggle, Wetpaint and NextGuide platforms for TV networks and brand partners.

The new offering is designed to allow brand and TV network partners to reach a specific individual in a highly targeted manner and drive tune-in and views against a very specific piece of content. The three ad products that comprise Access are Reach, Promote and Brand Sync. According to the company:

Reach allows advertisers to identify the appropriate audience to target based on first-party data, including age, gender, location and TV tune-in behavior.

Promote drives TV fans to tune into, and engage with, specific shows and web-based content through a variety of editorial content.

Brand Sync allows marketers and networks to continue the conversation with their targeted consumer by allowing Viggle Members to check into the TV commercial on-air using the Viggle mobile app available for iOS and Android devices.

Read more

Mediabistro Course

Reel Reporting: Create Your Reel

Mediabistro Presents: ReelReporting Create Your ReelA good TV reporter won't go far without a standout Demo Reel! Starting November 13, MediabistroEDU and Reel Reporting offer a three-day series for students interested in hosting and news reporting. In this Los Angeles based course, students will learn from and work side-by-side TV agents and On-Air talent to better understand the hiring process and  shoot their best reel yet. Register now! 
 

Clorox Sponsors Viggle’s Second Screen World Cup Trivia Game, ‘Vigoooal’

BqRL_3bCYAAMYkhViggle’s success as a publicly-traded social TV company will hinge on the brand partnerships it is able to secure for its mobile entertainment marketing and rewards platform.

The company has taken a step in the right direction in its World Cup partnership with Clorox, who will be sponsoring Viggle’s newest game, Vigoooal. The real-time sports game will allow Viggle users to answer trivia questions during World Cup games for the chance to win gift cards, music downloads, and other prizes. users play Vigoooal during a live game, they can answer questions related to the game, teams and players to gain Viggle Points and then see how they compare to other players by checking a leaderboard featuring top scorers. Read more