Baseball fans have taken over social media this morning with clips from last night’s Yankees game. Clips of Jeter’s walk off single, his farewell lap, and his adorable nephew are all over the place. You can even watch a handful of different versions of that walk-off cut from various broadcasters. The little guy tipping his hat should keep you smiling all weekend.
Posts Tagged ‘Vine’
While Orange is the New Black’s second season is of course on the minds of every Netflix subscriber this week awaiting the launch on Friday, another Netflix original recently made a big social TV splash as well. Hemlock Grove, Netflix’s supernatural murder mystery series is launching its second season on July 11th. A first look at the new season was revealed on Vine last week to fan’s delight. Here’s the vine Read more
Last night during the Conan O’Brien hosted MTV Movie Awards, Vine wasn’t just used as a social marketing tool. At the beginning of the show Conan introduced six second recaps of some of the year’s best films. This was a huge opportunity for Vine to be seen as more than just a social network but a legitimate medium for trailering top Hollywood films. Read more
Two weeks ago, we wrote about three social activations driving the Premio Lo Nuestro Latin Music Awards. While the show did not drive as much social volume as Sunday night’s Oscars (Two words: Ellen selfie), according to Nielsen SocialGuide Premio Lo Nuestro saw a more engaged Twitter audience (4.9 tweets per unique) than the People’s Choice Awards (4.1), Oscars (4.0), and Golden Globe Awards (3.3).
More isn’t always better, then.
Noche de Estrellas, the red carpet show that preceded Premio Lo Nuestro, faired even better against its competition, drivng 5.7 tweets per unique. This is compared to sub-two tweets per unique numbers for each of the three main Oscar red carpet shows.
“We listen to and engage our audiences on the platforms they want to be on whether Instagram, Facebook, Snapchat or Twitter,” David Beck, senior vice president and general manager, Social Media, Univision told Lost Remote. “We offer them amazing opportunities to connect directly with their favorite artists–like asking them questions on the red carpet via Instagram video.” Read more
Social TV fans cannot get enough of Game of Thrones. Even in November, with the next season premier five months away, the buzz was palpable. Tonight at 8:58pm EST, before the series premiere of the highly anticipated True Detective, HBO debuted the first official trailer for season 4 of Game of Thrones. This trailer is the first extended look at the new season and will unveil new characters and footage. Read more
This year, Logo will celebrate Roseanne’s 61st birthday with a marathon of her 12 favorite episodes of her eponymous show and it will mark the first time that Roseanne will release a list of her favorite episodes of the show. Roseanne recorded Vines to introduce each of the episodes that will air, making this the first-ever Vine-hosted TV marathon. Logo has invested a lot into Vine, announcing in June that they will be producing the first soap opera exclusively on Vine. The Roseanne marathon will take place during the day on Sunday, November 3rd – Roseanne’s actual birthday – and we spoke with Shawn Hollenbach, Logo’s Manager of Social Media Content, to exclusively discuss the integration and the choice to use Vine. Read more
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