Last night during the Conan O’Brien hosted MTV Movie Awards, Vine wasn’t just used as a social marketing tool. At the beginning of the show Conan introduced six second recaps of some of the year’s best films. This was a huge opportunity for Vine to be seen as more than just a social network but a legitimate medium for trailering top Hollywood films. Read more
Posts Tagged ‘Vine’
Two weeks ago, we wrote about three social activations driving the Premio Lo Nuestro Latin Music Awards. While the show did not drive as much social volume as Sunday night’s Oscars (Two words: Ellen selfie), according to Nielsen SocialGuide Premio Lo Nuestro saw a more engaged Twitter audience (4.9 tweets per unique) than the People’s Choice Awards (4.1), Oscars (4.0), and Golden Globe Awards (3.3).
More isn’t always better, then.
Noche de Estrellas, the red carpet show that preceded Premio Lo Nuestro, faired even better against its competition, drivng 5.7 tweets per unique. This is compared to sub-two tweets per unique numbers for each of the three main Oscar red carpet shows.
“We listen to and engage our audiences on the platforms they want to be on whether Instagram, Facebook, Snapchat or Twitter,” David Beck, senior vice president and general manager, Social Media, Univision told Lost Remote. “We offer them amazing opportunities to connect directly with their favorite artists–like asking them questions on the red carpet via Instagram video.” Read more
Social TV fans cannot get enough of Game of Thrones. Even in November, with the next season premier five months away, the buzz was palpable. Tonight at 8:58pm EST, before the series premiere of the highly anticipated True Detective, HBO debuted the first official trailer for season 4 of Game of Thrones. This trailer is the first extended look at the new season and will unveil new characters and footage. Read more
This year, Logo will celebrate Roseanne’s 61st birthday with a marathon of her 12 favorite episodes of her eponymous show and it will mark the first time that Roseanne will release a list of her favorite episodes of the show. Roseanne recorded Vines to introduce each of the episodes that will air, making this the first-ever Vine-hosted TV marathon. Logo has invested a lot into Vine, announcing in June that they will be producing the first soap opera exclusively on Vine. The Roseanne marathon will take place during the day on Sunday, November 3rd – Roseanne’s actual birthday – and we spoke with Shawn Hollenbach, Logo’s Manager of Social Media Content, to exclusively discuss the integration and the choice to use Vine. Read more
In just a few months the NBA will return to TV. Kobe Bryant however won’t be as he recovers from a bad achilles injury. Instead, he’s using Vine to stay relevant during his absence from television and the NBA. After joining Twitter in January and Instagram in April, Kobe Bryant has officially joined Vine as of late last night. Bryant’s first Vine shows him jumping off a 40 foot high-dive into a pool, a pretty amazing given that he is recovering from this injury. This is part of his quest to show off his quick recovery. On Wednesday, Bryant took to Twitter to ask fans for some inspiration for his first Vine. Read more
Vine continues to make a giant splash within TV. MTV, has announced that tomorrow at 8am ET they will be revealing the nominees for the Video of the Year on Vine. This is a big moment for the Twitter owned platform because it shows that MTV’s audience cares about the platform, which is why MTV does. Here are the details. Read more
MTV completed the fourth version of it’s OMAs, their awards platform targeted towards honoring digital and the web. Last year we participated in the 24-hour bus ride OMAs that ended with the Flaming Lips breaking a record in New Orleans. This year the OMAs once again set to break some recors. Read more
NEXT PAGE >>