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Posts Tagged ‘Vine’

MTV’s Movie Awards integrate Vine into the broadcast with six second movie recaps

2014 MTV Movie Awards - ShowLast night during the Conan O’Brien hosted MTV Movie Awards, Vine wasn’t just used as a social marketing tool. At the  beginning of the show Conan introduced six second recaps of some of the year’s best films. This was a huge opportunity for Vine to be seen as more than just a social network but a legitimate medium for trailering top Hollywood films. Read more

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Among award shows, Premio Lo Nuestro sees most engaged Twitter audience

premio.aiTwo weeks ago, we wrote about three social activations driving the Premio Lo Nuestro Latin  Music Awards. While the show did not drive as much social volume as Sunday night’s Oscars (Two words: Ellen selfie), according to Nielsen SocialGuide Premio Lo Nuestro saw a more engaged Twitter audience (4.9 tweets per unique) than the People’s Choice Awards (4.1), Oscars (4.0), and Golden Globe Awards (3.3).

More isn’t always better, then.

Noche de Estrellas, the red carpet show that preceded Premio Lo Nuestro, faired even better against its competition, drivng 5.7 tweets per unique. This is compared to sub-two tweets per unique numbers for each of the three main Oscar red carpet shows.

“We listen to and engage our audiences on the platforms they want to be on whether Instagram, Facebook, Snapchat or Twitter,” David Beck, senior vice president and general manager, Social Media, Univision told Lost Remote. “We offer them amazing opportunities to connect directly with their favorite artists–like asking them questions on the red carpet via Instagram video.” Read more

Three Social Activations That Will Drive Tonight’s ‘Premio Lo Nuestro’ Latin Music Awards

premio.aiTonight at 8pm EST, the 26th annual ‘Premio Lo Nuestro’ Latin Music Awards will air on Univision. Last year, we wrote about T-Mobile’s role in making the show’s Silver Jubilee the most social yet.  T-Mobile returns this year as the presenting sponsor, and the show seeks to surpass last year’s success and scale with new social and digital integrations.

Last year’s telecast reached 11.6 million viewers and made Univision the No. 2 network for the night (regardless of language) among Adults 18-34 for the fourth consecutive year. Social has proven to be an extremely powerful ratings driver for music award shows, and Univision will attempt to build buzz before, during, and after tonight’s show mainly via three new activations:

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Game of Thrones uses Vine to tease tonight’s debut of the season 4 trailer

120329024937-game-of-thrones-joffrey-story-topSocial TV fans cannot get enough of Game of Thrones. Even in November, with the next season premier five months away, the buzz was palpable.  Tonight at 8:58pm EST, before the series premiere of the highly anticipated True Detective, HBO  debuted the first official trailer for season 4 of Game of Thrones. This trailer is the first extended look at the new season and will unveil new characters and footage. Read more

NBC Sports to stream both NFL wild card games; feature special social media analyst

StoryFor the third consecutive season, NBC Sports will stream Saturday’s Chiefs – Colts and Saints – Eagles wild card games via its ‘NBC Sports Live Extra’ desktop and tablet product. The stream will include additional camera angles and interactive features, along with unique digital content and social media extensions. Read more

Terio is social TV in its purest form

hqdefaultUsually, when we write about social TV, we discuss innovative ways in which brands and networks use broadcasts to interact with audiences. Rarely is the relationship reversed – where unprompted audience use of social media elicits results on broadcasts. One such example is the viral sensation Terio – also known as “Little Cuzzin Terio” -  a bonafide Vine star, whose dance moves have rocked the 6-second video social network throughout the second half of 2013. Read more

Exclusive: Logo celebrates Roseanne’s birthday with the world’s first ‘Vine-hosted’ TV marathon

11-roseannevineThis year, Logo will celebrate Roseanne’s 61st birthday with a marathon of her 12 favorite episodes of her eponymous show and it will mark the first time that Roseanne will release a list of her favorite episodes of the show. Roseanne recorded Vines to introduce each of the episodes that will air, making this the first-ever Vine-hosted TV marathon. Logo has invested a lot into Vine, announcing in June that they will be producing the first soap opera exclusively on Vine. The Roseanne marathon will take place during the day on Sunday, November 3rd – Roseanne’s actual birthday – and we spoke with Shawn Hollenbach, Logo’s Manager of Social Media Content, to exclusively discuss the integration and the choice to use Vine. Read more

#vinovine: Kobe Bryant posts his first Vine

In just a few months the NBA will return to TV. Kobe Bryant however won’t be as he recovers from a bad achilles injury. Instead, he’s using Vine to stay relevant during his absence from television and the NBA. After joining Twitter in January and Instagram in April, Kobe Bryant has officially joined Vine as of late last night. Bryant’s first Vine shows him jumping off a 40 foot high-dive into a pool, a pretty amazing given that he is recovering from this injury. This is part of his quest to show off his quick recovery. On Wednesday, Bryant took to Twitter to ask fans for some inspiration for his first Vine. Read more

MTV to reveal nominations for ‘Video of the Year’ on Vine and Instagram

Vine continues to make a giant splash within TV. MTV, has announced that tomorrow at 8am ET they will be revealing the nominees for the Video of the Year on Vine. This is a big moment for the Twitter owned platform because it shows that MTV’s audience cares about the platform, which is why MTV does. Here are the details. Read more

MTV’s OMA’s generates more than 500,000 live streams

MTV completed the fourth version of it’s OMAs, their awards platform targeted towards honoring digital and the web. Last year we participated in the 24-hour bus ride OMAs that ended with the Flaming Lips breaking a record in New Orleans. This year the OMAs once again set to break some recors. Read more

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