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Posts Tagged ‘Virgin America’

Virgin America partners with IFC on multi-platform Portlandia activation

As Portlandia continues to dominate social TV and Virgin America continues to redefine what’s possible when it comes to in-flight entertainment, it was only natural that the two join forces. To promote Virgin America’s new daily nonstop service between Los Angeles and San Francisco to Portland, Virgin and Portlandia partnered for airport tarmac event, Facebook competition, a sweepstakes that awarded one winner a walk-on role in the current season of Portlandia, and an in-show integration in this past week’s (February 8, 2013, “Soft Opening”) episode. Read more

Mediabistro Course

Podcasting

PodcastingLearn to develop, create, and launch your own podcast! Starting October 23, Steve Belaner, the host of the weekly podcast The Gamut, will teach you how to determine the goals of your podcast, perfect your concept, contact and book guests, market your podcast, and get your show up and running in just a few weeks. Register now! 
 

Prepare for second screen takeoff: how Massive Interactive redefines in-flight entertainment

Chances are, if you’ve enjoyed you in-flight experience of late it had something to do with Massive Interactive. The company provides the in-flight entertainment systems for Virgin Atlantic, Emirates, and Qantas. According to chief creative officer Derek Ellis, “social integration through the seatback solution is possible, however passengers often prefer to engage in such activity on their own devices.” Ellis sees real opportunity, though, with the second screens that are part of the handsets, which allow texting and checking flight info.  Read more