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Posts Tagged ‘vmas’

Mass Relevance Platform makes it easier for networks to create social TV experiences

mass-relevance-logoAustin-based Mass Relevance has been the go-to company for networks seeking to create bespoke social TV experiences. HBO uses Mass Relevance technology on each of its shows’ homepages, and award shows like MTV’s VMAs and ABC’s CMAs rely on Mass Relevance to power its cross-platform social integrations.

Now, Mass Relevance Platform will allow marketers with little technical experience to quickly develop social programs while being powerful enough for developers to create custom solutions. Networks will no longer need to lean as heavily on the Mass Relevance team for support, and it will likely result in more social TV integrations that utilize Mass Relevance’s already popular technology. Read more

Mediabistro Event

TVNewser Show Coming to NYC on April 29!

TVNewser ShowThe TVNewser Show Seminar & Media Job Fair will explore the way TV business and technologies are changing through informative panels and discussions with industry experts. Attendees will also have the opportunity to network with other like-minded professionals at the event's exclusive media job fair. Register before midnight on April 28 to save on on-site pricing!

Opening up APIs, Mass Relevance, and football: Facebook continues its social TV push

Facebook’s push into social TV continues to grow, improve and impact the industry. Here’s a roundup of the company’s latest moves. Read more

VMAs ratings up 66% from last year as tweet and digital records are broken

MTVPress.com

More results are in from last night’s VMAs. We already reported on the tweet records (Miley’s twerking had the highest tweets per minute). MTV has just released the ratings and explained the digital impact, including that they had the “biggest VMA Day in network history.”
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Initial data results from Twitter on last night’s VMAs

Last night’s VMAs were fun, shocking, silly and featured what felt like an hour long amazing performance from Justin Timberlake and even N’ Sync. You can catch up on our live blog last night here. Twitter has already released some early data about the big tent pole event. Read more

Lost Remote’s live blog of the 2013 VMAs

That’s right, we’re going to the 2013 VMAs. Follow our Storify to stay up to date with what’s happening from Brooklyn. Tweet at me (@twatan) with anything we should add. Read more

MTV’s VMAs are reinventing how social is used to produce TV

In 2010 MTV made headlines by bringing Twitter to live TV for the Video Music Awards (VMAs). A year later they set a social TV record when Beyonce revealed she was pregnant. Last year, they made fans a bigger part of the show than ever before with social voting. For Sunday night’s VMAs (airing at 9pm ET) in Brooklyn MTV is reinventing what it means to produce television in a matured social TV world where fans and viewers live and speak in Vines, Instagram, GIFs and more. Here are the big announcements the network just made for Sunday’s ‘N Sync reunion-fueled VMAs. Read more

MTV seeks to shore up VMAs ratings with social media blitz

Today, MTV announced a new socially-voted category with Windows Phone titled “Best Song of the Summer,” which seeks to capitalize on a topic of popular debate. The nominees for this inaugural award are Miley Cyrus’ “We Can’t Stop,” Daft “Get Lucky,” Ellie Goulding’s “I Need Your Love,” Selena Gomez’s “Come & Get It,” One Direction’s “Best Song Ever,” and Robin Thicke’s sexy “Blurred Lines.” Beginning today, fans can vote via Twitter, Instagram or Vine by using #votemiley, #votedaftpunk, #voteselena, #voteonedirection, #votethicke,  or #votecalvinandellie.

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MTV to reveal nominations for ‘Video of the Year’ on Vine and Instagram

Vine continues to make a giant splash within TV. MTV, has announced that tomorrow at 8am ET they will be revealing the nominees for the Video of the Year on Vine. This is a big moment for the Twitter owned platform because it shows that MTV’s audience cares about the platform, which is why MTV does. Here are the details. Read more

Recap of the Lost Remote Show keynote with MTV President Stephen Friedman

In Late April Lost Remote hosted its first ever NYC event. The day begin with a fireside chat I led with our main keynote speaker, MTV President Stephen Friedman. Friedman captivated the room in a discussion that drove into the fascinating details of how MTV treats social. We’re excited to share the full transcript from the keynote that includes Friedman discussing the value of Instagram, Tumblr and trusting the young generations both within the company and the audience to guide where their brands thrive and tell stories. Read more

MTV's VMAs makes giant social TV splash, trumps DNC

Should President Obama and Mitt Romney have vied for a spot at the VMAs instead of their conventions? According to Bluefin Labs, the VMAs were the "#2 all-time most social televised events at 12.8M comments (just shy of the Grammy's at 13M but ahead of the Super Bowl at 12.2M)". Trendrr concluded the "VMA's were the most social tentpole event of 2012," not including political events. Here are the details.

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