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Posts Tagged ‘vmas’

Stats Roundup: VMAs and Emmys Dominate Social on Back-to-Back Nights

980x551In retrospect, it seems unfair to have pit the VMAs against the Emmys in a contrived social TV battle.

According to Nielsen Social, the VMAs are the most social event of the summer across all television with over 12.6 million tweets.  The event also generated a total of 259 trending topics.  Combined across Vine, Tumblr, Snapchat, Instagram, Twitter and Facebook, MTV saw nearly 63 million social interactions during the night of the show.

MTV’s success isn’t just limited to social, or to the night of the show. The network posted the full show online Monday morning, drawing in over 7 million streams within 24 hours. On the mobile front, the MTV app saw its largest day of visitors and installs to date. Read more

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VMAs Bests Emmys on Facebook with Triple the Engagement

vma-2014For the past week, the social conversation has centered on the VMAs and Emmys, which aired on back-to-back nights. Each had its share of buzzworthy moments, from Beyonce’s VMA performance (followed by a Jay-Z and Blue Ivy appearance) to Billy Crystal’s tribute to Robin Williams during last night’s Emmys

But which awards show captured the attention (and engagement) of Facebook users? Sunday night’s VMAs saw 13 million people with over 30 million interactions; 6.2 million people had 10.9 million interactions related to the Emmy Awards last night.

While the VMAs trumped the Emmys on Facebook, the Emmys improved compared to last year’s numbers. For the 2013 Emmys, 4.8 million people had 7.1 million interactions around the 2013 Emmy Awards. Read more

From Snapchat to ‘Best Lyric Video,’ MTV Continues to Innovate for VMAs

vma-2014The VMAs take place this Sunday at 9pm EST, and as usual, MTV is re-inventing and innovating.

The network announced the nominees for the show via Snapchat, and MTV’s SVP of Connected Content, Colin Helms, tells Lost Remote that “the videos were streamed over 400,000 times in their 24 hour existence.” MTV knew that users would screenshot the nominees and share the snaps across other social networks, so quantifying the reach cannot be confined to the ephemeral social platform.

MTV this year also introduced an award for “Best Lyric Video” in this year’s Social Category. The category gives a nods to the evolution of Lyric Videos as a preferred method for timing a song’s release with the premiere of the music video. The winner will be determined by fans socially who can vote via artist-specific hashtags on Twitter, Instagram, Facebook, and Vine.  Read more

MTV makes first big announcement for 2014 VMAs on social media

mgid-uma-content-mtvMTV is once again using #RoadToTheVMAs across social media to tease big announcements for their annual tent-pole event. MTV started this trend last year when the awards came to Brooklyn and have of course used the VMAs to set social media precedents for years. Last night MTV’s PR team teased to pay attention to the hashtag at 9am this morning. The big reveal was that the awards show is going back to southern California. “This year’s VMAs will have the distinction of being the first major award show to ever take place at the historic ‘Fabulous’ Forum,” in Ingelwood, according to their release. Read more

Mass Relevance Platform makes it easier for networks to create social TV experiences

mass-relevance-logoAustin-based Mass Relevance has been the go-to company for networks seeking to create bespoke social TV experiences. HBO uses Mass Relevance technology on each of its shows’ homepages, and award shows like MTV’s VMAs and ABC’s CMAs rely on Mass Relevance to power its cross-platform social integrations.

Now, Mass Relevance Platform will allow marketers with little technical experience to quickly develop social programs while being powerful enough for developers to create custom solutions. Networks will no longer need to lean as heavily on the Mass Relevance team for support, and it will likely result in more social TV integrations that utilize Mass Relevance’s already popular technology. Read more

Opening up APIs, Mass Relevance, and football: Facebook continues its social TV push

Facebook’s push into social TV continues to grow, improve and impact the industry. Here’s a roundup of the company’s latest moves. Read more

VMAs ratings up 66% from last year as tweet and digital records are broken

MTVPress.com

More results are in from last night’s VMAs. We already reported on the tweet records (Miley’s twerking had the highest tweets per minute). MTV has just released the ratings and explained the digital impact, including that they had the “biggest VMA Day in network history.”
Read more

Initial data results from Twitter on last night’s VMAs

Last night’s VMAs were fun, shocking, silly and featured what felt like an hour long amazing performance from Justin Timberlake and even N’ Sync. You can catch up on our live blog last night here. Twitter has already released some early data about the big tent pole event. Read more

Lost Remote’s live blog of the 2013 VMAs

That’s right, we’re going to the 2013 VMAs. Follow our Storify to stay up to date with what’s happening from Brooklyn. Tweet at me (@twatan) with anything we should add. Read more

MTV’s VMAs are reinventing how social is used to produce TV

In 2010 MTV made headlines by bringing Twitter to live TV for the Video Music Awards (VMAs). A year later they set a social TV record when Beyonce revealed she was pregnant. Last year, they made fans a bigger part of the show than ever before with social voting. For Sunday night’s VMAs (airing at 9pm ET) in Brooklyn MTV is reinventing what it means to produce television in a matured social TV world where fans and viewers live and speak in Vines, Instagram, GIFs and more. Here are the big announcements the network just made for Sunday’s ‘N Sync reunion-fueled VMAs. Read more

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