Should President Obama and Mitt Romney have vied for a spot at the VMAs instead of their conventions? According to Bluefin Labs, the VMAs were the "#2 all-time most social televised events at 12.8M comments (just shy of the Grammy's at 13M but ahead of the Super Bowl at 12.2M)". Trendrr concluded the "VMA's were the most social tentpole event of 2012," not including political events. Here are the details.
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MTV's VMAs are set for this Thursday, September 6th, with a jazzed up Twitter Tracker and a new viral video category that will be decided by social votes. The network's largest tent pole has always been an innovator when it comes to social TV and awards shows in general. The challenge they face now is how can they outdo themselves each year. We spoke with Colin Helms, SVP for Digital at MTV, who gave us a sneak peek...
The VMAs are approaching again, and we're on the lookout for how they'll be able to outdo themselves this year in social TV. MTV is way beyond experimenting with social. They've hit 100 million plus likes and even the president of the network understands how important their social footprint is. They're also selling social to brands in big ways, and they're testing new waters in social by announcing the nominees and performers online to fuel digital sales and buzz.
The VMAs are approaching again, and we're on the lookout for how they'll be able to outdo themselves this year in social TV. MTV is way beyond experimenting with social. They've hit 100 million plus likes and even the president of the network understands how important their social footprint is. They're also selling social to brands in big ways, and they're testing new waters in social by announcing the nominees and performers online to fuel digital sales and buzz.
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