Streaming company Watchitoo (which powered the Social TV Summit stream) has launched a device to make it easier for producers to bring multiple live web streams straight to TV. "The Watchitoo Channel Encoder 1000 is a server/hardware combination that can turn a web video stream into an HDTV-quality product by treating it like an in-studio camera feed," the company explains.
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It seems like just yesterday that the NBA barely made it out of a horrendous lockout and announced that the season would kick off on Christmas Day. You can imagine what it must have been like to be a social media marketer working at the NBA and it's affiliates. Everything was frozen as talks went on, and fans across social were sad, upset, angry and eager for basketball to return on TV and in their cities.
While the major social marketers at the NBA and NBA Digital (managed by Turner Sports) probably had game plans ready to go with the hope that there would be a season, they really had no idea when this might be, or that they'd be thrown into a Christmas Day launch that they know millions around the globe would be anticipating and tuned into. They spectacularly planned an "unprecedented 'NBA Town Hall' on Facebook," and through #BIGNBAXMAS and @NBA on Twitter.
The Social TV Summit is underway (Wednesday), and you can watch a live stream here on Lost Remote of the all-day conference from NYC. The stream is powered by Watchitoo, and in true social TV form, it includes a real-time social stream alongside the player -- complete with video chat.
We're also live-tweeting the event on @lostremote. Here's a summarized version of the day's agenda:
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