After shutting off alarm clocks, the next action people usually take on their phones each morning is to check The Weather Channel app. Together with exclusive launch partner Toyota, The Weather Company has launched a redesigned Weather Channel app for Android – the first major redesign of the app since 2009. Upgrades include a simpler interface, an immediate display of weather conditions with exact timing of when rain will begin and end, and improved maps and video offerings. Read more
Posts Tagged ‘weather’
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After perhaps only the Super Bowl, nothing drives more social conversation than inclement weather. The Weather Channel has been at the forefront of weather coverage for 30 years, and weather.com has been a digital powerhouse since its inception. In May, I interviewed Mike Finnerty, vice president of weather.com and web products for The Weather Channel Companies and he shared the company’s staggering numbers: 60 million unique monthly visitors, the #2 all-time downloaded iPad app, the #5 all-time downloaded iPhone app and a massive social reach that includes a unique partnership with Twitter to curate real-time conversations around the weather. Read more