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Posts Tagged ‘weather channel’

#ItsAmazingOutThere: The Weather Channel launches new brand and visual identity

NewWeatherCenterThe Weather Channel and its brands have constantly been at the front of social TV innovation. Last week the network unveiled a major rebrand that will make it even easier to engage with the brand on social. Here are the details.  Read more

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The Weather Channel teams with Red Bull to extend reach off-air and offline

FlugtagCrew_compressedThere is perhaps no savvier brand at content and event marketing than Red Bull. It is no wonder, then, that other brands want to develop partnerships with the drink maker – including TV and media companies. The Weather Channel has been a major innovator in the digital space over the past two years, but this past Saturday, they took this trend off-air and offline, participating in a major way in Red Bull’s five-city Flugtag events. Read more

It’s not all bad news: The Weather Channel and Chevrolet launch ‘Hero Next Door’ to honor local weather heroes

Generally, when we write about The Weather Company, we write about its impressive digital reach or its first-rate reactions to weather-related disasters. Randi Stipes, vice president of client solutions at The Weather Company echoed this sentiment in describing how we generally consume weather-related news: “With the recent increase in severe weather events, it’s easy to seek out the hard news – the devastating effects or loss – associated with them, but we also hear heartwarming stories about everyday heroes who drop what they’re doing to help their neighbors or their community.” Read more

The Weather Channel app for Android launches major updates

After shutting off alarm clocks, the next action people usually take on their phones each morning is to check The Weather Channel app. Together with exclusive launch partner Toyota, The Weather Company has launched a redesigned Weather Channel app for Android – the first major redesign of the app since 2009. Upgrades include a simpler interface, an immediate display of weather conditions with exact timing of when rain will begin and end, and improved maps and video offerings. Read more

The Weather Channel’s Jim Cantore on how social affected Sandy coverage: ‘Nothing travels faster than the news on social media’

Surreal is the only way to describe the past 24-hours in NYC. While the city’s still in a bit of shock and hundreds of thousands in Manhattan alone are still without power, a sense of “the show must go on” is in the air. We caught up with The Weather Channel’s Jim Cantore in Battery Park in Manhattan to discuss social media and “one of the five costliest disasters out there,” Hurricane Sandy. Read more

Are your Facebook friends affected by Hurricane Sandy?

Hurricane Sandy (otherwise known as Frankenstorm) is in full throttle. While the rain hasn’t started yet here in NYC, the winds are picking up and the streets are looking eerily empty. In July we reported on The Weather Channel’s “My Friends’ Weather”, a Facebook app that tells you which Facebook friends are affected by severe weather. There’s never been a better time to use this app and here’s how. Read more

Watchitoo debuts device to bring web streams to live TV

Streaming company Watchitoo (which powered the Social TV Summit stream) has launched a device to make it easier for producers to bring multiple live web streams straight to TV. "The Watchitoo Channel Encoder 1000 is a server/hardware combination that can turn a web video stream into an HDTV-quality product by treating it like an in-studio camera feed," the company explains.

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Tell your Facebook friends about severe weather with The Weather Channel's new app

The Weather Channel is at it again taking social to new heights to deliver weather info. A year ago, the TV network made headlines with their first-of-a-kind Twitter partnership. More recently, they've relaunched their website with more social features, updated their iPhone app with photo sharing. Now the network is using Facebook's Open Graph to encourage friends to warn other friends about bad weather.

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The Weather Channel revamps iPhone app with photo sharing

The Weather Channel, which boasts one of the most downloaded iPhone apps ever, has pushed the biggest update since the app launched in 2008 with new social features (you can download here). The network recently celebrated their 30th birthday, and it launched a brand new site embedded with social. Here are the new social elements to their app.

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The Weather Channel turns 30, launches more social website

Thirty years ago today, The Weather Channel was born, a network dedicated to providing essential information 24 hours a day on TV. The social web didn't exist in 1982, but today the TV brand boasts 60 million unique monthly visitors, the #2 all-time downloaded iPad app, the #5 all-time downloaded iPhone app and a massive social reach that includes a unique partnership with Twitter to curate real-time conversations around the weather.

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