After shutting off alarm clocks, the next action people usually take on their phones each morning is to check The Weather Channel app. Together with exclusive launch partner Toyota, The Weather Company has launched a redesigned Weather Channel app for Android – the first major redesign of the app since 2009. Upgrades include a simpler interface, an immediate display of weather conditions with exact timing of when rain will begin and end, and improved maps and video offerings. Read more

Surreal is the only way to describe the past 24-hours in NYC. While the city’s still in a bit of shock and hundreds of thousands in Manhattan alone are still without power, a sense of “the show must go on” is in the air. We caught up with The Weather Channel’s Jim Cantore in Battery Park in Manhattan to discuss social media and “one of the five costliest disasters out there,” Hurricane Sandy. Read more

Hurricane Sandy (otherwise known as Frankenstorm) is in full throttle. While the rain hasn’t started yet here in NYC, the winds are picking up and the streets are looking eerily empty. In July we reported on The Weather Channel’s “My Friends’ Weather”, a Facebook app that tells you which Facebook friends are affected by severe weather. There’s never been a better time to use this app and here’s how. Read more

Streaming company Watchitoo (which powered the Social TV Summit stream) has launched a device to make it easier for producers to bring multiple live web streams straight to TV. "The Watchitoo Channel Encoder 1000 is a server/hardware combination that can turn a web video stream into an HDTV-quality product by treating it like an in-studio camera feed," the company explains.

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The Weather Channel is at it again taking social to new heights to deliver weather info. A year ago, the TV network made headlines with their first-of-a-kind Twitter partnership. More recently, they've relaunched their website with more social features, updated their iPhone app with photo sharing. Now the network is using Facebook's Open Graph to encourage friends to warn other friends about bad weather.

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The Weather Channel, which boasts one of the most downloaded iPhone apps ever, has pushed the biggest update since the app launched in 2008 with new social features (you can download here). The network recently celebrated their 30th birthday, and it launched a brand new site embedded with social. Here are the new social elements to their app.

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Thirty years ago today, The Weather Channel was born, a network dedicated to providing essential information 24 hours a day on TV. The social web didn't exist in 1982, but today the TV brand boasts 60 million unique monthly visitors, the #2 all-time downloaded iPad app, the #5 all-time downloaded iPhone app and a massive social reach that includes a unique partnership with Twitter to curate real-time conversations around the weather.

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