The Weather Channel and its brands have constantly been at the front of social TV innovation. Last week the network unveiled a major rebrand that will make it even easier to engage with the brand on social. Here are the details. Read more
Posts Tagged ‘weather.com’
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It’s not all bad news: The Weather Channel and Chevrolet launch ‘Hero Next Door’ to honor local weather heroes
Generally, when we write about The Weather Company, we write about its impressive digital reach or its first-rate reactions to weather-related disasters. Randi Stipes, vice president of client solutions at The Weather Company echoed this sentiment in describing how we generally consume weather-related news: “With the recent increase in severe weather events, it’s easy to seek out the hard news – the devastating effects or loss – associated with them, but we also hear heartwarming stories about everyday heroes who drop what they’re doing to help their neighbors or their community.” Read more
After perhaps only the Super Bowl, nothing drives more social conversation than inclement weather. The Weather Channel has been at the forefront of weather coverage for 30 years, and weather.com has been a digital powerhouse since its inception. In May, I interviewed Mike Finnerty, vice president of weather.com and web products for The Weather Channel Companies and he shared the company’s staggering numbers: 60 million unique monthly visitors, the #2 all-time downloaded iPad app, the #5 all-time downloaded iPhone app and a massive social reach that includes a unique partnership with Twitter to curate real-time conversations around the weather. Read more