Mediaset España, which owns Telecinco and Cuatro and has been one of the leading social TV broadcasters in Spain, will seek to tap into WhatsApp’s 26 million active Spanish users. The network has created a World Cup hub at www.telecinco.es/mundialbrasil2014, and fans will be able to stream up to six games at a time. Between Telecinco and Cuatro, Mediaset Spain will broadcast a total of 25 matches.
As part of the deal with WhatsApp, which was acquired by Facebook in February, Mediaset will provide viewers with a phone number and ask them send pictures and comments to be posted to Mediaset’s World Cup microsite. Mediaset will also be able to provide fans with scores and updates. Read more