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Posts Tagged ‘Winter Classic’

NBC Sports Prepares Digital and Social Strategy for 2014 Stanley Cup Playoffs

NHL_2014_StanleyCupPlayoffsFour months removed from another incredibly successful Winter Classic, the NHL is preparing its social and digital strategy for playoff hockey.

For the third year in a row, every playoff game will be broadcast across multiple NBC Sports Group platforms. As many as 105 playoff games will air across NBC, NBC Sports Network, CNBC, and NHL Network, and all games will stream on NBC Sport Live Extra (accessible via desktop, mobile, and tablet devices).

NBC Sports will also be making a big social push. The network is partnering with Magisto, an app that will allow fans to create edited movies with effects from on their desktop or mobile device. There will be calls to action during the Stanley Cup asking fans to create Magistro movies of them celebrating and the best videos will be shown on air. Read more

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TV Everywhere Let’s You Stay Plugged In During the Holidays Anywhere You Go

TV EverywhereThe holidays are here and that means long lines at department stores, waiting at the airport for delayed flights, or sitting in the carpool lane in holiday traffic. TV Everywhere is your new best friend to help pass the time and is here to remind you that you #CouldBeWatchingTV through your smartphone, tablet or laptop anywhere you go.

2014 NHL Winter Classic ties TV ratings record, sets other records

b00af_dm_120209_nhl_winter_classic-1_display_imageOn Thursday, we guessed that the 2014 NHL Winter Classic would be the highest rated, most social (and snowiest) regular season game in NHL History. For anyone who watched the game, the “snowiest” prediction quickly became apparent. On Friday, NBC announced the ratings and we certainly were close: The 2.5 rating ties the 2008 NHL Winter Classic, which was played at Wrigley Field, for the most-watched regular season game title. Read more

2014 NHL Winter Classic to likely be highest rated, most social (and snowiest?) yet

hi-res-167200855-look-at-the-2014-nhl-winter-classic-jerseys-displayed_crop_northIn 2009, Sports Illustrated’s Dan Shaughnessy wrote the following about the NHL’s Winter Classic: “But now hockey owns New Year’s Day the way baseball owns the Fourth of July and football owns Thanksgiving.” The idea was obvious, but the actual execution was a different story: play a nationally televised NHL game outdoors. Since 2008, NHL games have become a New Year’s Day staple, played at some of America’s largest baseball and football stadiums. Read more