We enjoy highlighting some of the most creative social media efforts across TV, and this one certainly qualifies. In June we wrote about social TV fan experts Campfire and how they were working with The National Geographic Channel on "The Wow Reply," a social activation in honor of their Chasing UFOs show. The social results from the campaign are in for this fun and unique campaign...
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Over the last few years, we've watched social TV grow primarily through the rise of intense fan cultures that could finally be heard louder than ever before across Twitter, Facebook, Tumblr and more. There are now multiple data companies that specifically track this phenomenon on a daily basis for brands and TV networks. It's not always easy for networks to tap into these cultures in a strategic and meaningful way. NYC-based Campfire has built an expertise in understanding and working with the TV networks behind the most passionate fan-bases.
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