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Posts Tagged ‘Yahoo’

Flurry: For U.S. Consumers, Mobile Supplants TV as the First Place First Screen

Flurry-logoLast week, Flurry – the mobile analytics company acquired by Yahoo in July – wrote in a blog post that “time spent on mobile devices grew in the US by 9.3% – from 2 hrs and 42 minutes to 2 hrs and 57 minutes – in the past nine months.”

The significance of this is that people are now spending more time on their mobile devices than watching TV: mobile is now the first place first screen. The time spent watching TV by the average US consumer has held steady at 2 hrs and 48 minutes.

The author of the post, Simon Khalaf, the President and CEO of Flurry, admits that while there is no way to measure the overlap between time spent watching TV and using mobile devices:

we believe that there is plenty of overlap between the time spent on TV and that on mobile devices. It is a tall order to believe that the smart device (and app) industry, which didn’t exist six and half years ago, can take out an industry entrenched in every American household since the middle of the last century. But it has happened. Smart devices are practical, and are glued to consumers 24/7/365. Those factors, combined with the content explosion on these devices through millions of apps, helped mobile snatch the big prize from television. As of September 2014, it is a new world in the American living room. Read more

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TV Everywhere Let’s You Stay Plugged In During the Holidays Anywhere You Go

TV EverywhereThe holidays are here and that means long lines at department stores, waiting at the airport for delayed flights, or sitting in the carpool lane in holiday traffic. TV Everywhere is your new best friend to help pass the time and is here to remind you that you #CouldBeWatchingTV through your smartphone, tablet or laptop anywhere you go.

FreeWheel Report: TV Everywhere Presents Huge Opportunity for Broadcasters

freewheel-thumbnailFreeWheel, a video ad-serving platform acquired by Comcast in March, recently released its ‘Q3 2014 Video Monetization Report.’ It has become clear that more and more viewers are screen agnostic and publishers are better able to monetize streaming video, but the report shows how rapidly these trends are progressing. Perhaps this is why Yahoo acquired FreeWheel competitor BrightRoll last week for $640 million (Comcast paid “just” $340 million for FreeWheel).

In just the last year authenticated ad views have grown 368%, accounting for 46% of all long-form ad views; mid-roll ad break durations are up to an average of 101 seconds per break; over-the-top (OTT) device viewing has grown 208%.

Below, more highlights from the report (which, for publishers or those in the TV Everywhere space, is a must-read) Read more

Yahoo ‘Letting Tumblr Be Tumblr’ Works for Social TV Marketers

tumblr-logoAll anyone could talk about when Yahoo acquired Tumblr over a year ago was whether or not the micro-blogging platform could remain “cool.” Yesterday, AdWeek reported that it has, in fact, maintained it’s social status; thanks in part to Yahoo’s assistance in garnering advertisers like Gatorade, BMW, and Degree, among others.

A piece of that success can be attributed to Yahoo’s understanding of the platform. From the AdWeek piece:

With Instagram and Pinterest seemingly making the graphics-driven social space incredibly competitive nowadays, [Tumblr's global head of brand partnerships, Lee Brown] contends that Tumblr doesn’t share much of a digital kinship with those platforms. “I would liken us more to the creator networks like YouTube,” he said. “Our network is not based on who you know, it’s based on what you love. … We want it to be all things whether text, animated GIFs, etc.”

Another piece, as reported in the New York Times this week, is Tumblr’s attention to television. Since the hiring of  media director Sima Sistani, Tumblr has been busy forging partnerships with popular social television shows. They’ve worked with “MasterChef” by posting recipes, MTV’s VMA’s with the “giffie awards,”  premiering AMC’s “Halt and Catch Fire,” among others.

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Yahoo-ABC News Network Maintains Position as Leading Online News Source

abc_news_default_2000x2000_update_16x9t_384For over two years, the Yahoo-ABC News Network has quietly maintained its position as the go-to online news source. Yahoo-ABC News has stayed ahead of its broadcast and cable competition by delivering 2.2 billion page views to 74 million unique visitors in April alone (comScore).

News:

Katie Couric, Yahoo’s new Global News Anchor, had a large presence at the company’s recent NewFront, where she discussed the importance of crowdsourcing, Vines, and GIFs. In her short time at Yahoo, Couric has already been able to snag an exclusive interview with Nigerian finance minister Dr. Ngozi Okonjo-Iweala on the ongoing Boko Haram crisis, and ABC News’ Gloria Riviera delivered digital video reports from the South Korean ferry disaster.The combined network has demonstrated an understanding that digital is just important as linear, and this, in turn, has resulted in users coming back. Read more

Yahoo! NewFront: The average Tumblr sponsored post is reblogged 10,000 times

photoYahoo!’s NewFront took place tonight at NYC’s beautiful Lincoln Center. The presentation was led by CEO Marissa Mayer and CMO Kathy Savitt who reiterated their investment in a social and mobile internet filled with original and live video. Not surprisingly, Tumblr was at the center of the conversation. Mayer pointed to the fact that the average Tumblr sponsored post is reblogged 10,000 times to tell the room of advertisers how important the platform really is.  Read more

Is Tumblr Passing Twitter As the Hub for Social TV?

tumblr_logotype_white_blue_512Lost Remote has known for awhile how important TV has been to Tumblr. Now the platform (that was acquired by Yahoo! nearly a year ago), has released it’s first social-TV study in partnership with Pulsar, “a new breed of social intelligence platform that’s re-inventing social media monitoring (TRAC), customer service (FLOW) and enterprise collaboration (TEAM).” The study does a great deal to show how important Tumblr is in the social TV space and establishes the platform as the essential space for TV networks and advertisers.  Read more

Social TV consolidation continues: GetGlue rebrands as tvtag, Yahoo! shuts down IntoNow, Viggle buys Dijit Media

downloadThe past week has seen a tremendous amount of consolidation from some of the major platforms that have defined a now tiny world of “companion apps” to the TV viewing experience. Here are the details about GetGlue pivoting to tvtag, Yahoo! shutting down IntoNow and Viggle acquiring Dijit Media. Read more

ESPN’s dedication to TV anywhere and the second screen continues to pay dividends

ESPN_Logo_CLR_PosWhen we reported on ESPN’s multi-platform growth in September, the company had just seen its largest monthly unique reach ever: 72.7 million unique visitors across desktop, mobile and tablets, according to comScore Multi-Platform data. While the number dropped in November, ESPN had a 35% share of the sports category, a 20% lift compared to September. Read more

An inside look at ESPN’s growth across multiple platforms

ESPN_Logo_CLR_PosDespite increased TV competition, ESPN continues to show massive growth across multiple platforms. In September it saw its largest monthly unique reach ever: 72.7 million unique visitors across desktop, mobile and tablets, according to comScore Multi-Platform data. Read more

Local TV facing increasing competition in weather and traffic

The most popular mapping and navigational tool on the planet, Google Maps, is expanding its traffic coverage. This week the app added traffic accidents and other incidents courtesy of Waze, the mobile startup Google acquired for $1 billion earlier this summer. This is just one more sign that two of local TV’s biggest drivers — weather and traffic — are under increasing pressure from non-traditional competitors on the platform that increasingly matters the most: mobile.

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