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Posts Tagged ‘YouTube’

A Q&A with Sabrina Caluori about HBO Connect: the network’s ‘digital marketing secret weapon’

HBO-Logo2HBO Connect is continuing to become a larger part of HBO’s digital strategy. In fact, when we asked Sabrina Caluori, HBO’s VP of Social Media/Marketing, about how HBO Connect tied into the network’s overall social media and social TV strategy, she was unabashed about its significance: “It is our digital marketing secret weapon. We have the ability to dream up social media activations big and small and give them a platform agnostic home in a branded environment – without big build costs each and every time.” HBO Connect uses Mass Relevance’s capabilities and the landing page for each HBO show will be able to integrate its tools differently according to its own strategy. We spoke with Caluori about the updates to HBO Connect, the role of Mass Relevance, and where she thinks social TV is headed. Read more

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TVNewser Show Coming to NYC on April 29!

TVNewser ShowThe TVNewser Show Seminar & Media Job Fair will explore the way TV business and technologies are changing through informative panels and discussions with industry experts. Attendees will also have the opportunity to network with other like-minded professionals at the event's exclusive media job fair. Register before midnight on April 28 to save on on-site pricing!

Body slamming its competition, WWE surpasses two million subscribers on YouTube

TV brands that rely on linear often shy away from having a strong – or at least fan-friendly YouTube presence. WWE has bucked this trend by surpassing two million subscribers to its channel today. Read more

Are the cable TV walls about to crumble?

In recent days media has been consumed by one Edward Snowden who revealed a Skynet-type infrastructure called Prism that the government is running. At the same time it appears as if traditional cable TV business is gearing up for a Game of Thrones-style war with many “kingdoms” that include Intel, Aereo, Netflix, Hulu, Amazon, YouTube and more. Are the cable TV walls about to crumble? Read more

RT becomes first TV news brand to hit 1 billion views on YouTube

Fueled by amazing caught-on-camera news clips, Russia Today’s YouTube channel has hit one billion lifetime views — the first TV brand on YouTube to reach the milestone. RT is rather excited about it, first producing a thank you video (below), then an entire TV show, “Billion Bulletin,” about the accomplishment.

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YouTube leverages GetGlue’s ad platform for Comedy Week

YouTube has kicked off an interesting week of comedy programming. The video mega-platform is placing big bets on a week of comedy programming that essentially takes over the spotlight and ads of its homepage and more. This is a massive attempt to program their chunk of the internet as if it were a linear TV schedule. If successful, it could prove to be a historic moment in web video. YouTube has also turned to GetGlue’s new ad platform to help spread the word to influencers.  Read more

Ed Gordon: YouTube is ‘the Future of Broadcasting’

For a journo who has found success with decidedly old-school methods, Ed Gordon has some advice for aspiring broadcasters: get on YouTube. “In today’s world… it’s about producing and owning your content,” he told Mediabistro in the latest installment of So What Do You Do?. Gordon also advises young people with dreams of being on the small screen to “learn where your craft is headed,” and talks about the importance of perseverance when it comes to career success:

There are a lot of people who’ve given up trying to get on commercial television and have gone to securing their own YouTube channels, and I think, at the end of the day, that’s going to be the future of broadcasting. People are just going to put stuff out there. They’re gonna have their own YouTube channels, and eventually you’ll be able to buy things from those channels. But I think one of the things that people have to understand is it takes perseverance.

Read the full interview in So What Do You Do, Ed Gordon, Host of Conversations with Ed Gordon?

Mona Zhang

NASCAR censors eyewitness video of crash, YouTube reinstates it

Shortly after a disintegrating NASCAR vehicle spewed debris into the crowd, a spectator uploaded a terrifying clip of the accident and the aftermath to YouTube. But the clip was suddenly removed with the message, “This video contains content from NASCAR, who has blocked it on copyright grounds.” Read more

Is ‘House of Cards’ a success? Social TV has the answer

Netflix’s “House of Cards” made TV history, simply by being referred to as a TV show. The Kevin Spacey political drama has catapulted binge-watching from a TV junkie’s obsession to a major form of normal TV consuming. Traditional TV critics were forced to cover this show differently. The Six Stages of “House of Cards” Grief replaced the weekly episodic review. After all the hoopla around the midnight, entire season launch, was House of Cards actually a success? Netflix says yes, but isn’t revealing the numbers. Social TV on the other hand paints a very clear picture. Read more

Social TV explodes as Matt Damon hijacks Jimmy Kimmel Live

The late-night race to innovate is on. A couple of weeks ago we wrote about Conan O’Briens entirely crowsourced episode “Occupy Conan” set to air on Janaury 31st. This past Thursday night, the rivalry between Jimmy Kimmel and Matt Damon was taken to the next level when Damon kidnapped Kimmel and hijacked his show. Fans of the show know that it has been a running joke for years that Kimmel bumps Damon at the end of episodes saying that they’re out of time. Here’s how Damon got revenge and how how social TV reacted. Read more

Why TV should pay attention to YouTube’s Thrash Lab Channel and ‘Comment Counselor’

As the web evolves and matures we’ve begun to cover more shows that are not on traditional TV. For example, Battleground and The Yard are two must see shows from 2012, that aired exclusively on Hulu in the US, not a traditional TV network. In May YouTube pitched their brand new TV-like channels to advertisers during the traditional TV upfronts. Now Ashton Kutcher’s Thrash Lab YouTube Channel and Eric Finley are showing off what the future of comedy will look like with “Comment Counselor.” Read more

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