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Posts Tagged ‘YouTube’

Exclusive: ILOOK Launches, Turns YouTube Channels into Stand-alone Apps

ILOOKTV-Block-Diagram9Peter Redford was involved in the development and commercialization of the graphical user interface, the computer sound card, and the LeapPad; now Redford is turning his attention to the second screen.

Redford is the CEO and co-founder of ILOOK, which is launching today as an over-the-top pay-TV platform that will convert YouTube channels into standalone mobile apps. This will give YouTube stars a bigger audience and another way to monetize their videos. Users log into their YouTube channels from ilook.tv and then ILOOK generates a mobile app and submits it to supported app stores as a standalone app. At launch, ILOOK will be available via Apple TV, Chromecast, and Xbox. Read more

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Endemol Beyond inks exclusive deal with YouTube celebrity Michelle Phan

If you’ve been on a NYC subway recently you for sure know who Michelle Phan is. The YouTube star who posts a new video each week has accumulated over 6.3 million subscribers and is now featured in YouTube’s big traditional ad campaign. Endemol Beyond (who  recently hired social TV expert Jacob Shwirtz) held a NewFront presentation in NYC and announced a new exclusive deal with her that shows how much this TV company is invested in going beyond television. Here are the details.

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Endemol Beyond has “aligned forces with acclaimed digital pioneer Michelle Phan and her multi-channel network, For All Women Network (FAWN), to build a premium, female-focused lifestyle network.” The company added that this “marks one of the biggest global partnerships between a talent that originated from the YouTube platform and a major media company.”

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VICE NewFront: ‘We didn’t need TV to validate what we are doing but it did’

photo (1)VICE, the global youth media company and content creation studio held their first NewFront presentation today at Manhattan’s Sunshine Theater on the Lower East Side. The company impressively did the opposite of what most NewFront/Upfront events have and still made noise. The whole presentation was less than an hour and there were no teleprompters or long presentations. Instead VICE Founder and CEO Shane Smith and Chief Creative Officer Eddy Moretti spoke briefly in between video packages that laid out the company’s new videos and how much they’ve grown over the past year including the success of their HBO docu-series. Read more

A Q&A with Sabrina Caluori about HBO Connect: the network’s ‘digital marketing secret weapon’

HBO-Logo2HBO Connect is continuing to become a larger part of HBO’s digital strategy. In fact, when we asked Sabrina Caluori, HBO’s VP of Social Media/Marketing, about how HBO Connect tied into the network’s overall social media and social TV strategy, she was unabashed about its significance: “It is our digital marketing secret weapon. We have the ability to dream up social media activations big and small and give them a platform agnostic home in a branded environment – without big build costs each and every time.” HBO Connect uses Mass Relevance’s capabilities and the landing page for each HBO show will be able to integrate its tools differently according to its own strategy. We spoke with Caluori about the updates to HBO Connect, the role of Mass Relevance, and where she thinks social TV is headed. Read more

Body slamming its competition, WWE surpasses two million subscribers on YouTube

TV brands that rely on linear often shy away from having a strong – or at least fan-friendly YouTube presence. WWE has bucked this trend by surpassing two million subscribers to its channel today. Read more

Are the cable TV walls about to crumble?

In recent days media has been consumed by one Edward Snowden who revealed a Skynet-type infrastructure called Prism that the government is running. At the same time it appears as if traditional cable TV business is gearing up for a Game of Thrones-style war with many “kingdoms” that include Intel, Aereo, Netflix, Hulu, Amazon, YouTube and more. Are the cable TV walls about to crumble? Read more

RT becomes first TV news brand to hit 1 billion views on YouTube

Fueled by amazing caught-on-camera news clips, Russia Today’s YouTube channel has hit one billion lifetime views — the first TV brand on YouTube to reach the milestone. RT is rather excited about it, first producing a thank you video (below), then an entire TV show, “Billion Bulletin,” about the accomplishment.

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YouTube leverages GetGlue’s ad platform for Comedy Week

YouTube has kicked off an interesting week of comedy programming. The video mega-platform is placing big bets on a week of comedy programming that essentially takes over the spotlight and ads of its homepage and more. This is a massive attempt to program their chunk of the internet as if it were a linear TV schedule. If successful, it could prove to be a historic moment in web video. YouTube has also turned to GetGlue’s new ad platform to help spread the word to influencers.  Read more

Ed Gordon: YouTube is ‘the Future of Broadcasting’

For a journo who has found success with decidedly old-school methods, Ed Gordon has some advice for aspiring broadcasters: get on YouTube. “In today’s world… it’s about producing and owning your content,” he told Mediabistro in the latest installment of So What Do You Do?. Gordon also advises young people with dreams of being on the small screen to “learn where your craft is headed,” and talks about the importance of perseverance when it comes to career success:

There are a lot of people who’ve given up trying to get on commercial television and have gone to securing their own YouTube channels, and I think, at the end of the day, that’s going to be the future of broadcasting. People are just going to put stuff out there. They’re gonna have their own YouTube channels, and eventually you’ll be able to buy things from those channels. But I think one of the things that people have to understand is it takes perseverance.

Read the full interview in So What Do You Do, Ed Gordon, Host of Conversations with Ed Gordon?

Mona Zhang

NASCAR censors eyewitness video of crash, YouTube reinstates it

Shortly after a disintegrating NASCAR vehicle spewed debris into the crowd, a spectator uploaded a terrifying clip of the accident and the aftermath to YouTube. But the clip was suddenly removed with the message, “This video contains content from NASCAR, who has blocked it on copyright grounds.” Read more

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