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Posts Tagged ‘zap2it’

Zap2it rewards fans for socializing with fall TV

Fall TV is officially back and fans everywhere are looking to be rewarded for their part in helping new shows survive. Zap2it is making this possible with the expansion of their Rewards Challenge program that launched in April. The TV site smartly describes it's audience as "8.5 million socialables" and with their fall TV Challenge they're trying to take get their readers, to do more than just read their content.

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TV Everywhere is Making Authenticated Content Easier to Access

TV EverywhereTV Everywhere is the technological ability to watch whatever you want, whenever, however you want it (from your phone, tablet, laptop, etc.). It’s included as part of your cable subscription service, so it comes at no extra charge to you. The best part is that it is easy. The TV Everywhere site ( by CTAM (Cable and Telecommunications Association for Marketing) will guide you through the log-in and authentication process online and direct you to the individual cable and networks apps so that you can start watching TV everywhere.

Zap2it adds new features to encourage social TV conversations

Tribune Media owned has launched some brand new social TV features to provide more opportunities for engagement across their news site. "Zap2it Rewards Challenge," its new product, is an "on-going program encouraging social conversation and sharing around popular TV shows and celebrities designed to build user loyalty and site stickiness." The new program...

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How Zap2it uses social TV to create more ad opportunities

Updated: In a social TV world where check-ins can be made by anyone, there are still a few handful of publishers that provide TV journalists and experts that review, report and editorialize what's worth watching and what's not. is one of these sites, published by Tribune Media Services, and it describes itself as "what to watch," and "where to watch it." Through partnerships and integrations with SocialGuide, check-in functionality, Facebook commenting and creating branded opportunities like "Most Social TV Show Now," Zap2it is paving the way for how online publishers covering entertainment need to embrace social TV to keep up with and curate the right content from the social web.

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