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Posts Tagged ‘zap2it’

Zap2it rewards fans for socializing with fall TV

Fall TV is officially back and fans everywhere are looking to be rewarded for their part in helping new shows survive. Zap2it is making this possible with the expansion of their Rewards Challenge program that launched in April. The TV site smartly describes it's audience as "8.5 million socialables" and with their fall TV Challenge they're trying to take get their readers, to do more than just read their content.

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Social Media Strategy Boot Camp

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Zap2it adds new features to encourage social TV conversations

Tribune Media owned Zap2it.com has launched some brand new social TV features to provide more opportunities for engagement across their news site. "Zap2it Rewards Challenge," its new product, is an "on-going program encouraging social conversation and sharing around popular TV shows and celebrities designed to build user loyalty and site stickiness." The new program...

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How Zap2it uses social TV to create more ad opportunities

Updated: In a social TV world where check-ins can be made by anyone, there are still a few handful of publishers that provide TV journalists and experts that review, report and editorialize what's worth watching and what's not. Zap2it.com is one of these sites, published by Tribune Media Services, and it describes itself as "what to watch," and "where to watch it." Through partnerships and integrations with SocialGuide, check-in functionality, Facebook commenting and creating branded opportunities like "Most Social TV Show Now," Zap2it is paving the way for how online publishers covering entertainment need to embrace social TV to keep up with and curate the right content from the social web.

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