In honor of Bad Girls Club season 12, Oxygen’s popular reality show, the network has teamed up with Beamly (formerly Zeebox) to create a brand new social gaming experience to vote on the show’s moments. The “Ultimate Bad Girl Moments” will live on Beamly, Oxygen.com, Beamly.com and Oxygen Now. This marks a major addition to the newly launched Oxygen digital properties that is bringing social TV even more to the front of its strategy. Read more
Posts Tagged ‘zeebox’
Zeebox today announced that it is launching its new services as Beamly. The rebranding is meant to signify the evolution of the company from a social TV companion and second screen app to a full-service content network; one that will allow fans to engage with their favorite shows throughout the week.
“A lot has happened in the evolution of social TV since we launched two years ago,” Jason Forbes, EVP and GM of Zeebox U.S., told Lost Remote. “We’ve seen our audience skew younger, with more than 60 percent of our audience now female and under 35. That demographic is a lot more social and wants more than a second screen app and TV guide, which is what we initially launched. They want a 24/7 social and content network for TV and that’s exactly what we’ve evolved to become.”
Beamly’s 24/7 approach can be broken down into five buckets: follow, find, chat, discover, and interact. TV fans will be able to follow shows and TV personalities, find and connect with others fans around shows, chat in Beamly’s TV Rooms, discover new shows, and interact with custom games, voting, and synched experiences.
TV conversation app Zeebox will be creating interesting conversation during this Sunday’s Oscars: asking which celebrity on the red carpet you’d want to be your best friend forever.
Zeebox is partnering with YouTube character Miranda Sings for an Oscar TV Room, where conversation will revolve around which Hollywood stars would be the best BFFs, who should come over to hang out after the show, why celebrities rock the red carpet with their parents so much, and whatever other conversation pops up.
So far, the room features Sings superimposed in this year’s biggest movies. Read more
NBC is singing a happy tune this morning with big ratings for its live “Sound of Music”
presentation last night. The three hour event averaged 18.47 million viewers with a 4.3 rating in the adults 18-34 demo. NBC doubled CBS in viewers for the night and more than doubled its closest competitor in the demo, ABC which averaged a 1.8.
If you didn’t catch us last night on Twitter, we were live-tweeting NBC’s “Sound of Music Live!” with a real von Trapp: Myles von Trapp Derbyshire.
Initially, he was impressed with Carrie Underwood‘s rendition of his great-grandmother:
— Lost Remote (@lostremote) December 6, 2013
The daytime talk show and TV conversation app zeebox have joined forces in an exclusive partnership aimed at expanding the show’s social conversation online.
As part of the partnership, zeebox’s TV room feature will come to life on the show’s website, WendyShow.com, branded as “Wendy’s TV World.” The new community will allow the show’s already loyal “Wendy Watchers” to interact with Wendy and each other.
“As social media becomes more integrated in television, this partnership with zeebox positions ‘The Wendy Williams Show’ at the forefront of daytime television in making the second screen experience as simple and interactive as possible,” said Lonnie Burstein, Executive Vice President, Programming and Production at Debmar-Mercury. “zeebox’s syndicated TV Rooms are a great way for viewers to engage around the latest TV entertainment and celebrity news, and say it like they mean it.”
The results of a recent study conducted by VivaKi’s The Pool –and unveiled during Advertising Week – truly demonstrate the need for advertisers to engage with TV audiences on both the first and second screens. The study, titled “Two Screen TV Lane,” included research with two advertisers, including Kraft, and other participants included Viacom, zeebox, Alternate Routes, comScore and Tobii Technology. The research itself included four components: focus groups, eye-tracking, attitudinal analysis, and behavioral analysis. Read more
NBC News Digital has signed up oil company Shell as the sponsor of its “Meet the Press” experience on the Zeebox second screen app. Zeebox, which launched in the U.S. late last year, will also use feature its new “SpotSynch” ad technology with the partnership. The tech will feature an interactive Shell add in the app, as a Shell ad appears on “Meet the Press.”
Just in time for CES, the second screen startup Zeebox has announced a deal with Gracenote to bring automatic content recognition (ACR) to its apps, enabling users to automatically identify the show they’re watching. Gracenote’s Entourage audio fingerprinting product can identify TV shows and movies — both live and recorded — after listening for a few seconds. Read more
NEXT PAGE >>