The long wait is finally over. Zeebox has officially launched in the US. One of the most highly anticipated social TV announcements of the year is finally here and it's as glamorous and colorful as we predicted. Less than a year since the platform has launched in the UK, Zeebox is now in the US for iPhone, iPad, iPod Touch, Android and the Web. They're launch partners include Comcast, NBCU, HBO and Cinemax. Here are the details of one of the biggest social TV launches in history.
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Posts Tagged ‘zeebox’
GetGlue HD, the anticipated new iteration of GetGlue, has officially launched for the iPad. We recently interviewed CEO and Founder Alex Iskold who described the major changes that would take their 500 million data points to rethink TV discovery. Now the ultimate test has come, will people us it? Will they continue to scale their 3 million users and be the social TV startup to watch?
It's bit unusual for a startup to publish survey data for all to see, especially in a highly-competitive space like the second screen. But Zeebox has done just that, releasing a Google doc of survey data spanning both the UK and the US, where it plans to launch shortly. The idea is that Zeebox will gain insights from others analyzing its data.
Boston-based startup Sidecastr has recently emerged out of stealth mode, the latest second screen app to hit the social TV world. Available now for iPad, the app has a mission "no less than becoming the 'social network for social TV,'" according to Steven Brand, the Harvard-educated founder and CEO. In the face of stiff competition, here's a look at what Sidecastr...
UK-based Zeebox has announced its expansion to Australia, a joint venture with Network Ten, which will launch the product in that market. The launch comes right before Zeebox's planned debut in the US, coming later this summer. It also underscores Zeebox's aggressive international growth plans.
On this Sunday, an exclusive trailer for the upcoming Ridley Scott movie, "Prometheus" will air on Channel 4 in the UK. Viewers will be prompted to share their thoughts with the hashtag #areyouseeingthis. Then in the next commercial break, a follow-up ad will air featuring selected tweets using the hastag -- the first time we've heard of live or nearly-live tweets in a commercial.
The battle over the second screen is heating up in the UK. The content-recognition app Shazam, which has been aggressively expanding into TV, has signed a exclusive deal in the UK with broadcaster ITV. Under the deal, ITV's sales team can offer advertisers the ability to make their spots "Shazamable" for coupons and other content, undoubtedly for an additional fee.
The UK social TV company Zeebox announced today it hired Jason Forbes from Time Warner Cable Media where he was senior VP of strategy, products and marketing. Forbes will be tasked with heading up Zeebox's US operations as the company prepares to launch its social TV app in the states. "We're delighted to have Jason join the Zeebox team," said Ernesto Schmitt, CEO of Zeebox. "He brings significant domain expertise and a broad set of relationships in the US broadcasting and media industries..."
The popular social TV app Zeebox -- currently only available in the UK -- launched a TV ad campaign over the weekend that delivered big results. The campaign appeared on Sky TV, and it's is likely the product of BSkyB's recent $15 million deal with the social TV startup. Zeebox CEO Ernesto Schmitt tweeted that the Sky TV ads were driving 15,000 downloads an hour over the weekend at one point. For context, Zeebox said it had 250,000 users in January, which spans both their web and app experiences.
Zeebox still hasn't launched in the US, but shortly after the London-based social TV company scored a large round of funding they're launching clickable TV ads across their platform. Their press release reads, "in a world first, UK users will be able to purchase products advertised on TV through their tablet or smartphone in real time." Zeebox seems to be one of the only major players in the UK giving them the opportunity to really build a great product in their market and then come to the US with a fine-tuned model and case studies. On the other hand, Shazam, Viggle and the other US social TV startups are working with brands to finally figure out how to make ads useful.