TVNewser TVSpy AgencySpy PRNewser SocialTimes AllTwitter AllFacebook InsideFacebook InsideSocialGames InsideMobileApps GalleyCat FishbowlNY FishbowlDC

Tapad sees 166% bump in Super Bowl cross-device ad spends in 2013 [Vine]

With the big game behind us and a blackout the shook the web, it’s a good time to reflect on how big cross-device advertising has become around the Super Bowl. Tapad’s Vivian Chang shared the following announcement with Lost Remote in a Vine.

 

Tapad, a “leader in cross-platform ad technology,” announced the following stats which show case how big Super Bowl advertising continues to grow, now beyond the main screen. For example, here’s how advertisers targeted 49ers and Ravens fans across devices.

Tapad found that cross-device advertising is up 166% over last year’s Super Bowl, seeing the most growth in ad buys from Entertainment, Telecom/Technology, and Travel industries — each up more than 200% in spend over 2012. The latest sectors to embrace cross-device ad delivery in 2013 include: Automotive (biggest of the notable newbies with 55% of total spend), Restaurants, and Pharmaceuticals.

Mediabistro Course

Create Quick Video for the Web

Create Quick Video for the WebLearn how to shoot, edit, and encode online video! Starting October 4, write video scripts and story outlines, shoot and edit film, and broadcast your work on video-sharing sites like YouTube and Vimeo. Students will get hands-on experience with a Canon HDV camera and Final Cut in this course. Register now!