ABC’s “The Bachelor” premiered on ABC last night, generating the second most Twitter conversation for the week, coming behind only “Dick Clark’s New Year’s Eve with Ryan Seacrest 2014″ for the week of 12/30-1/5.
The 17th season of “The Bachelor” features former Latin soccer player Juan Pablo Galavis, and the Twitter-verse was active throughout the week in anticipation of the latest version of primetime matchmaking. The buildup to and airing of “Countdown to Juan Carlos,” generated 152,000 tweets, reaching a unique audience of 3.6 million Twitter users, according to SocialGuide.
The two-hour season premiere is tonight at 8pmET on ABC.
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