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The Emmys Were Boring

fmentionsMaybe we had our hopes set too high. But there was little to no great use of social media last night at the Emmys.

Facebook and Access Hollywood promised to embarass celebs (and themselves) by bringing a Facebook Mentions question box, but it was used little on the Red Carpet. NBC promised it would be the “most social” Emmys ever, but even a Twitter zip line and Vine stations missed the mark.

So what gives? It’s all about trying too hard. Like flirting, there’s a thin line between too much and not enough. Networks were begging for social engagement last night and it looked a little desperate. Did we talk about the Twitter zip line camera?

All of this begging for a little Internet love and you can’t even watch the Emmys online. Sure, you can stream a little Red Carpet on E! but it cuts as soon as the main event begins. You want people to watch and interact? You should make it easy for them. Not having a livestream on your homepage makes you look grumpy, networks.

The again, viral selfies can only happen when you’re least expecting them. And an awards show where Breaking Bad and Modern Family win every other category? Bo-ring. Weird Al is great, but he’s no Beyonce. Social media engagement only works when there’s something to talk about. Am I the only one who couldn’t bring herself to scroll through Emmy tweets last night?

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