The Knot has launched 75 local sites under the Weddings.com brand, such as Seattle.Weddings.com. Another 200 local sites are expected to launch by the end of the year. The sites combine The Knot’s national content and a localized community with a local weddings-oriented business directory — a low cost way to attract local advertising dollars. We’ll see a steady stream of national web brands/communities starting local sites over the next 12-18 months, mounting a serious attack against local media companies struggling to maintain their legacy products in a difficult economy and a changing world.
Earlier this month: ESPN.com to launch first local site