Now that the Olympics are slowly but surely winding down, the companies that have invested in making this the most social and digital event in the competition’s history are beginning to release digital and social data. NBC Sports released their most live streamed clips earlier this week, and now Shazam is coming out with their most “Shazamed” Olympic moments.
Shazam was one of the first social TV players to announce an Olympics partnership with NBC, enabling viewers to use their Shazam apps to “tag” coverage and commercials. Today, they’ve even announced (but have yet to tweet about it from @Shazam) that they’ve reached 5 billion total tags since they launched in the early iPhone days, an impressive milestone. They’re not releasing the breakdown between TV and music tags, but to be fair their TV growth is much more recent.
Here are the top moments that have been Shazamed during the Olympics. As they pointed out to us, notice that swimming has been especially popular:
- Adidas sees huge spike in social TV activity from commercial
- An inside look at Epitome Pictures' social TV strategy for 'Degrassi'
- How CNN and SnappyTV created social TV producers for the debates
- Social activity from BET's 'Hip Hop Awards' [infographic]